Utilisant l’effet de contraste appelé Moiré, le milanais Andrea Minini a réalisé un certain nombre d’illustrations vectorielles représentant plusieurs animaux avec un design des plus réussis. Une série complète et des dessins d’une grande élégance à découvrir dans la suite de l’article en images.
Microsoft has revealed it is developing a new “go forward smartphone brand” to replace Nokia, following its £4.6bn acquisition by the tech giant earlier this year.
(TrendHunter.com) ‘An Indian from India’ is a photo series that pairs portraits of Native Americans with photos of photographer Annu Matthew, who is Indian—Indian as in South Asian, brown, from the country India,…
When Barbarian Group and CP+B unleashed Burger King’s Subservient Chicken ten years ago, the work was lauded as some of the best and weirdest ever to come from the brand. Well the brand is bringing the man in a chicken suit back for a redo. Sort of.
Last Thursday, Burger King posted a picture of Subservient Chicken on its Twitter account with the hashtag #tbt and “We miss you, Subservient Chicken.”
We miss you, Subservient Chicken. #TBT pic.twitter.com/msrZqeX0PH
— BurgerKing (@BurgerKing) April 24, 2014
On Sunday, the brand ran missing persons ads in the New York Times, LA Times, Chicago Tribune, Houston Chronicle and others. And they’ve revived subservientchicken.com. But if you visit the site, the chicken is missing.Over a blurry flickering image of the Chicken’s living room, there’s just an old school pop up that says, “Help. There’s a chicken on the loose and we are desperately trying to find him.” Also on the site are grainy images of the Chicken’s last known whereabouts.
Bringing the campaign to current day status, a #FindTheChicken hashtag is put forth to be used by people helping to find the chicken. And on Wednesday morning, the brand will release a video focusing on the rise and fall of internet celebrities.
The Barbarian Group is not involved in this reworking of the campaign. The revised effort, which touts the chain’s Chicken Big Chicken, was created by Ogilvy’s David, Code & Theory and Horizon.
Clearly the brand hopes to bring back the viral success of the original campaign. But as history has proved in just about every segment of life, sequels rarely live up to the original.
But hoping for “50 Sequels That Were Better Than The Original” sort of success, Burger King CMO Eric Hirschhorn said,”It’s the 10 year anniversary and we want to celebrate our new Chicken Big King sandwich, truly in epic fashion. This sandwich is a big deal so it felt fitting to partner with the Subservient Chicken who is a pop culture icon.”
(TrendHunter.com) There is something so visually appealing about this new crafty branding identity for Mild Whistle. With a bold color palette that focuses on just three hues: a warm white, a turquoise blue and an…
Harper Lee has agreed to let “To Kill a Mockingbird,” one of only a few classics currently available only in print, to be published as an e-book in July.
Global engagement marketing agency GMR recently announced that they’ve hired Andy Hayman as vice president of content, programming and production. GMR noted Hayman’s “rich background in creating award-winning branded content.”
Hayman arrives at GMR following nearly six years at Mindshare Entertainment, where he was responsible for developing and producing programs for clients such as CVS Pharmacy, Unilever, BP, and American Family Insurance. He has also served as senior vice president at Digitas and senior vice president of the North American leadership team at Saatchi & Saatchi X.
“Andy has an incredible talent for translating brand messaging into uniquely compelling visual stories,” said Gary Reynolds, GMR chairman and CEO.
Hayman began his role at GMR’s New Berlin, Wisconsin headquarters earlier this month, and will be responsible for overseeing all of the agency’s content development and production going forward.
New Career Opportunities Daily: The best jobs in media.
Outdoor
Quebec city magic festival
Advertising Agency:Lg2, Montréal, Canada
Creative Director:Luc Du Sault
Art Director:Vincent Bernard, Jean Lafreniere
Copywriter:Luc Du Sault
Production:Jean Pichette, Vincent Bernard, Julie Pichette
Accountant:Sandie Lafleur, Eve Boucher
Production House:Nova Film, David Poulin, Philippe Têtu
Focus sur Rebecca Louise Law, une artiste qui conçoit des installations éphémères. Connue pour ses transformations d’espaces, elle utilise des des milliers de fleurs suspendues formant des compositions spectaculaires. Les compositions sont réfléchies au niveau des couleurs, des espèces de fleurs et des formes.
Brazil’s advertising is such an integral part of popular culture that a museum exhibition of Alexandre Gama’s creative journey featuring more than 100 ads done at four Sao Paulo agencies — DM9 DDB, Almap BBDO, Young & Rubicam and Neogama BBH — makes perfect sense.
In a stroll through the month-long show at Sao Paulo’s Museu de Arte Brasileira, Mr. Gama, who is global chief creative officer of BBH and CEO of Neogama/BBH, points out Apple’s first ad in Brazil, print work for GE’s frost-free freezer and Ford’s Ka launch, Levi’s ads with faces made of denim, and wispy smoke sculptures in anti-smoking ads.
The place of honor goes to Johnnie Walker’s 2011 “Rock Giant” portraying Brazil as a giant that awakes. Besides being a technically-complex blockbuster TV spot, the awakening-giant image was appropriated as a rallying cry in last year’s massive street protests. The protestors’ viral parody plays on a huge screen next to the original spot. The museum took the last frame from the spot, blew it up and used software to create the outline of the giant within a wood frame, providing a giant entrance to the “Rock Giant” section.
Perhaps most importantly, our status as Small Agency of the Year allowed us to add even more really talented, nice people. But, here’s the thing: nearly everyone who has joined our team in the last eight months found us. They figured we must be doing something right to earn that kind of recognition, and, we’ve helped prove them right.
Thinking back to our moment on the podium accepting our award at the Small Agency Awards in Portland, we realize that values we built our agency upon were recognized by the industry, and that was gratifying. Indeed, great ideas can come from anywhere, even Nebraska.
So our advice to peers in the small agency community: it’s not the award that will lead to your success. It’s all those gut-wrenching, terrifying, substantial changes you’ve been meaning to make. The ones you haven’t gotten around to and have been purposefully avoiding. The changes your largest client hasn’t demanded — yet. Dust off that to-do list. Trust us, it’s worth it.
The campaign from the Southern Nevada Water Authority encourages awareness of the critical need to conserve water in the region.
Film
Quebec Automobile Insurance Corporation
Advertising Agency:Lg2, Montréal, Canada
Creative Director:Luc Du Sault
Art Director:Luc Du Sault
Copywriter:Nicolas Boisvert
Accountant:Sandie Lafleur, Alexandra Laverdière, Catherine Darius
Director:Nicolas Monette
Production House:Quatre-Zero-Un
Agency Producer:Isabelle Fonta
Sound Design:Boogie Studio
Hearst Magazines UK has promoted Anna Jones, its chief operating officer, to the role of chief executive, replacing Arnaud de Puyfontaine.
Para muitas pessoas, a melhor motivação para se fazer atividade física é a qualidade de vida. Para outras, é poder ter um corpo sarado, de dar inveja. Mas para uma boa parcela da humanidade, a melhor motivação que existe é saber que queimando calorias em um exercício, você poderá consumir calorias. Provavelmente foi nestas pessoas que os criativos da agência Solve pensaram ao criar Calories, novo filme para a Optum Pro Cycling.
Aqui, vemos um grupo de ciclistas pedalando enquanto consomem todo tipo de alimentos – inclusive aqueles geralmente proibidos em dietas. Afinal, quanto mais você pedala, de mais combustível você vai precisar… Quer argumento melhor do que esse? Bora pedalar…
Post originalmente publicado no Brainstorm #9
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Mobile
Expedia
Pass-It is a app where people can trade the remaining time left on their public transport tickets to other travellers for Expedia credit. With Expedia credit travellers can buy anything on expedia.com and pass-it app. Showing that trip never ends with Expedia.
Advertising School:Miami Ad School, San Francisco, USA
Creative Director:Mark Lawson
Art Director:Rodrigo Soares
Copywriter:Jade Hughes
Charter Communications Inc. reached an agreement to take control of 3.9 million more cable-TV customers, helping Comcast Corp. ease the approval process for its merger with Time Warner Cable Inc.
In the first step of today’s three-part agreement, Charter said it will buy 1.4 million Time Warner Cable customers for $7.3 billion after the merger of Comcast and Time Warner Cable closes. Charter will also form a holding company to acquire a 33% stake in a spinoff from Comcast that will pick up 2.5 million Comcast customers. The companies will also swap 1.6 million customers apiece.
The arrangement could help Philadelphia-based Comcast appease critics of the $45 billion takeover of Time Warner Cable by reducing the combined company’s market share to less than 30 percent. After Comcast thwarted Charter’s earlier attempt to acquire Time Warner Cable, Charter is also saving face with today’s transaction that will make it the second-largest U.S. cable operator.
Dans sa série « Tiny PMS Match », la designer Inka Mathew a imaginé des pantones s’accordant à la couleur de petits objets du quotidien aussi banals que surprenants : des fleurs, des bonbons, des jouets en plastique loufoques, des coquilles et des fruits. Sa série est à découvrir dans la suite de l’article.
(TrendHunter.com) Travel site Cheapflight.com came up with a cute cat infographic for its cat-loving customers. The chart depicts everything from feline-friendly destinations around the globe, to the certain cat…
The only thing Subservient Chicken got on his 5th birthday in 2009 was a blog post about how the agencies involved in his creation bickered over who really deserved credit. For his 10th birthday, though, the chicken flies again.
Except, actually, he's been grounded. The initial idea behind the new campaign—which promotes the Chicken Big King sandwich—is that the chicken has gone missing. BK placed half-page ads in a handful of Sunday newspapers asking if people had seen him. The photo above was posted to Twitter.
The subservientchicken.com website is live again, too, but brings up a 2004-style error message, which you can see below, and also includes some crudely Photoshopped surveillance images showing the chicken's most recent whereabouts. A short movie about the fleeting fame of Internet celebrities is expected to hit the site on Wednesday morning, followed by more creative executions.
It's not too surprising that BK is going back to the well on this one—many fast-food joints tend to revisit their big successes at some point or other. And Subservient Chicken was the go-to example of innovate digital advertising for years. Also, it's been so long since his heyday that lots of younger people simply have never heard of the chicken. As one fan wrote on Twitter of the missing-person teaser: "You guys buy Chick-fil-a?"
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.