BATAVIA, Ohio (AdAge.com) — In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers.
What is it about UPS that causes hot women to dress in sexy versions of the delivery company’s uniforms and pose alluringly for the camera. The famed “UPS Girl” has been floating around the web for years dressed in…
Hello fellow adgrunts. And so, the Adland Roundup continues! Enjoy Part 2 of the ads.
Scariest Ambulance Ride:
Central Beheer – Ambulance (2007) 0:70 (Netherlands)
Worst Remix:
Easy-Off Bam – Remix (2007) :30 (USA)
NEW YORK (AdAge.com) — In a sign of the emerging power of TV outside the home, NBC Universal will hold what media buyers are likening to an "upfront" presentation for its digital out-of-home assets Jan. 16. The media company is hoping to get more advertisers to consider NBC for placing ads on TV screens in supermarkets, near gas-station pumps, in taxi cabs and arenas, among other places. Set to be held in Studio 8H, the NBC presentation will address approximately 200 advertisers and media buyers.
It's that time of year again. We make our resolutions for the coming year and hopefully engage in steps to fulfill them. While doing this for oneself is pretty simple — lose weight, exercise more and get more sleep — making resolutions for your agency may be a bit more complex. First, you must know where you need to improve. This might seem like an easy task, but it can be pretty elusive without careful and consistent observation. Look back over the last few years. Did you fulfill your previous resolutions? Did you even make any? The following guidelines may help give you a good start at making realistic resolutions, and maybe even help fulfilling them.
The Iowa caucuses are in the rearview mirror, so it is safe to say that we have reached the end of the beginning of the 2008 presidential race. As a result of the 20-plus states holding primaries and caucuses on Feb. 5, the stakes in Iowa — a chance to claim an early victory — became even greater than in a "normal" caucus year.
It definitely sucks being a lame duck agency knowing you’re doing work for a client that will soon be out the door. We’re guessing that’s the sentiment over at Weiden + Kennedy regarding this recent outdoor campaign for the…
NEW YORK (AdAge.com) — The Weather Channel is on the block. Norfolk, Va.-based Landmark Communications today said it intends to sell Weather Channel and its website, weather.com, for an estimated $5 billion, in addition to its other media properties, which include more than 50 newspapers such as The Virginian-Pilot and The News & Record in Greensboro, N.C.
NEW YORK (AdAge.com) The return of network late-night talk shows during the TV writers strike provided a ratings bounce for most of the competitors, with NBC's "The Tonight Show With Jay Leno" and "Late Night With Conan O'Brien" scoring wins in their time slots, according to early Nielsen ratings numbers.
NEW YORK (AdAge.com) — With the writer's strike still ongoing, Ad Age TV Editor Brian Steinberg casts a critical eye on some of TV's mid-season series to help marketers determine which may prove to be the best showcases for their ads and products. Here, he looks at the return of the late night hosts, some working with writers (David Letterman, Craig Ferguson) and some without (Jay Leno, Conan O'Brien.)
University of Wisconsin-Whitewater wheelchair basketball player Matt Scott stars in this nicely done Nike spot, “No Excuses,†which broke on New Year’s Eve. It features Scott rattling off a litany of excuses people give for not playing sports. Ultimately, though, Scott had the biggest excuse and declined to use it. Errol Morris shot the commercial, and he made quite the impression on Scott. “He was one of the funniest people I have ever met,†Scott says in this interview. “He made the shoot extremely enjoyable for me and was a pleasure to work with.†Scott adds: “I didn’t come up with the idea; they already knew what they wanted. They just needed a pretty face to get the point across. The script had a list of excuses on it. If I forgot any of the excuses, I would just make some up on my own.â€
—Posted by Tim Nudd
DETROIT (AdAge.com) — Ford Motor Co. has gotten closer to a sale of its Jaguar and Land Rover brands.
On February 6, Advertising Age will be holding its Marketing 50 awards gala. Rub elbows with Mark Zuckerberg of Facebook, Jeremy Stoppelman of Yelp and even the great Steve Jobs (among others!), all while nibbling cocktail shrimp. Individual rates…
Scott Karp of Publishing 2.0 has some great advice, as always, for those working to understand the new advertising culturescape.
Google turned search advertising into the most profitable media business on the web by following the basic principle that advertising must create value for consumers. Search advertising is so powerful because the ads are relevant and USEFUL.
The most successful new advertising models will be those that create huge value for consumers, not those that manipulate users or violate their privacy (i.e. be like Google, not Facebook).
During the holidays I had the pleasure of going to a movie with the family. The two hour break was a much-welcomed respite in the days-long marathon of constant family interaction and I was looking forward to not only the feature itself, but the trailers as well. A good twenty minutes before the trailers began though, I was treated to First Look NCM’s “ground-breaking pre-feature show.” The intro promised behind the scenes footage and celebrity interviews. “Cool” I thought, at least until it started running. Out of the 20 minutes of content, maybe 3 were devoted to movie related content. The rest was entirely advertising. And we’re not talking great-looking, big production ads that might feel at home in a theater venue. First Look’s “revolutionary pre-feature entertainment” consisted of ads for such stellar programming as the new season of American Gladiator, Celebrity Apprentice, an ad for a local car dealer and my personal favorite the awesome rock anthem Citizen Soldier performed by 3 Doors Down promoting the National Guard. I’m not against pre-feature entertainment or even cinema ads, but let’s try to keep the content relevant. Let’s see some cool behind the scenes footage as promised. Or show me spots that relate more closely to the feature (Let’s see, The Golden Compass so maybe a gaming ad? Yes, my cape is showing). Just don’t make me pay $12 to see a movie and then force me to sit through stuff that I would Tivo through at home. That is not integrating marketers with attention-grabbing content that is going to connect their brands with movie-goers. And really, who wants to see Donald Trump’s puckered face that big anyway?
Technorati Tags: cinema advertising, review, beyond madison avenue
Yet another contextual (or badly demo-segmented) ad fart. Here’s a funny little Flickr discussion sparked by a guy bamboozled by Facebook’s poke at his fidelity. Where is that $15 billion going? (It’s not us asking. But we’re sure the…
Chemistry.com has launched a follow up to its Come as you Are campaign with two new print ads attacking eHarmony’s apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service….
Right now AMC TV is pushing Breaking Bad, an online campaign to help promote a new series by the same name. It debuts on January 20 and has something to do with a chemistry teacher who “breaks bad,” raises…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
