NBC to Host Its First Digital Out-of-Home Upfront

NEW YORK (AdAge.com) — In a sign of the emerging power of TV outside the home, NBC Universal will hold what media buyers are likening to an "upfront" presentation for its digital out-of-home assets Jan. 16. The media company is hoping to get more advertisers to consider NBC for placing ads on TV screens in supermarkets, near gas-station pumps, in taxi cabs and arenas, among other places. Set to be held in Studio 8H, the NBC presentation will address approximately 200 advertisers and media buyers.

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