Hasta La Creative!

University of Wisconsin-Whitewater wheelchair basketball player Matt Scott stars in this nicely done Nike spot, “No Excuses,” which broke on New Year’s Eve. It features Scott rattling off a litany of excuses people give for not playing sports. Ultimately, though, Scott had the biggest excuse and declined to use it. Errol Morris shot the commercial, and he made quite the impression on Scott. “He was one of the funniest people I have ever met,” Scott says in this interview. “He made the shoot extremely enjoyable for me and was a pleasure to work with.” Scott adds: “I didn’t come up with the idea; they already knew what they wanted. They just needed a pretty face to get the point across. The script had a list of excuses on it. If I forgot any of the excuses, I would just make some up on my own.”

—Posted by Tim Nudd