Jan
03
CPG Brands: If You’re Thinking Digital, These Are Your Tools
Posted in: UncategorizedBATAVIA, Ohio (AdAge.com) — In the latest of several studies showing surprising power for digital marketing among package-goods brands, more than two-thirds of consumers who use the internet have used it to research package-goods products, according to a new survey by Prospectiv, a firm that provides online customer leads for marketers.
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