BALI – This year’s Spikes saw environmental awareness come to the fore, with Leo Burnett Australia taking away Platinum for its ‘Earth Hour’ energy conservation campaign for WWF.
BEIJING – French supermarket chain Carrefour has launched a PR campaign reaffirming its support of China and the Olympics.
BEIJING – CNN has become the latest foreign organisation to suffer a backlash of hostility in China after the news network ran a cropped image allegedly playing down the activities of Tibetan protests in Lhasa on its website.
ASIA-PACIFIC – Cisco Systems has begun a search for a lead agency to handle its regional creative requirements, as the networking giant attempts to shift its focus to the SME segment of the B2B market.
BEIJING – The mainland Government’s attempts to seek PR counsel appear to have reached a standstill, despite the escalation of its image crisis in several foreign media outlets.
SOUTHEAST ASIA – An eventful period for McCann Worldgroup in Southeast Asia’s key growth markets has seen the agency boost its operations in Indonesia but retreat in Vietnam.
SINGAPORE – Y&R Asia president Ambar Brahmachary has declined to clarify speculation that the agency’s regional operation is being restructured, following the departure of regional creative planning director Rob Campbell (pictured).
SEOUL – Lee DDB has beaten incumbent Oricom, Cheil Worldwide and LG-affiliated agency Silver Bullet in a competitive pitch to take on a 29 billion Won (US$30 million) domestic brief from Korean car manufacturer SsangYong Motor.
SINGAPORE – Retail giant Courts has initiated a region-wide review of its marketing activities, and is understood to be setting up an in-house advertising unit in Singapore, a move that will see the S$18 million (US$$11.8 million) account shift from Leo Burnett.
SEOUL – Growth beyond Asia and lynchpin client Samsung are top priorities for Cheil Worldwide, says its newly installed global president and chief operating officer Bruce Haines (pictured).
SYDNEY – Clemenger BBDO has pulled out of the A$180 million (US$169 million) global Tourism Australia review.
Ooo, ooo, ooo! Who doesn’t love a good parody ad?
From favorite new site, Photoshop Disasters, comes this oddity.
According to Ad Age’s annual U.S. Ad Agencies Ranked By Revenue report, 537 U.S. ad agencies reported income in excess of one million dollars last year.
I must admit I’ve always enjoyed looking at this report. It’s simple in structure, but it offers lots of things to ponder.
“Are these real numbers?” is one thing I ponder. I also like to read all the names and wonder what type of firm lurks behind them. Initials only doesn’t offer much to go on. Whereas names like Avrett Free Ginsberg or Duffy & Shanley give a hint. Then there are the creative names like Periscope and Modernista.
Naturally, I also take note of the US headquarters column. Get past New York at the top of the list and find cities like Akron (home of Malone Advertising), Oklahoma City (home of Ackerman McQueen), Little Rock (home of Cranford Johnson Woods) and El Paso (home of Sanders/Wingo). All good candidates for AdPulp’s “Agencies in Strange Places” series.
Finally, it’s daunting to think of starting one’s own agency. At the same time, consider that 537 teams made more than a mil last year. Just in the ad agency category. There are many more agencies making good money in marketing services, digital, direct, search and media.
Frantic Milanese shoppers are being catapulted from their hypnotic states as they witness the reverberation of their reflections projected in front of them. The images are displayed across an interactive sculpture installed in the window of the forthcoming Diesel store in Piazza San Babila, Milan.
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A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980’s Blade Runner. Sonny Astani, who says he has seen the movie about five times, plans two build two 14-story LED digital billboards that will mimic the monst…
In one of the coolest guerilla marketing campaigns I have seen in awhile, HP and Publicis (in Malaysia) have created giant fake black holes to give the appearance that you are walking towards a background.
 
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Each “black hole” was placed in different urban settings (as you can see above) and they look like someone has busted through. Now, clearly this is selling the realistic look of their photopaper. I mean, from what I can tell from the photos, that must be some darn good paper if it looks that real. I guess I’ll just have to plan a trip to Malaysia and check it out for myself… but in the meantime I’ll just sit and wonder why I didn’t think of that.
Technorati Tags: HP, photo, guerilla, marketing, advertising, international, Malaysia, Publicis, urban
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All the nuts in the world in finest chocolate.
Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
All the nuts in the world in finest chocolate.
Seidl Confiserie
Advertising Agency: Serviceplan München/Hamburg, Germany
Creative director: Ilka Vogtmann
Copywriter: Petra Nachtigall
Art Director: Patrizia Marroni
Graphic Designers: Daniel Tomcic, Miro Moric
Photographer: Felix Holzer
Published: March 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
