Hasta La Creative!

In one of the coolest guerilla marketing campaigns I have seen in awhile, HP and Publicis (in Malaysia) have created giant fake black holes to give the appearance that you are walking towards a background.

  

Each “black hole” was placed in different urban settings (as you can see above) and they look like someone has busted through. Now, clearly this is selling the realistic look of their photopaper. I mean, from what I can tell from the photos, that must be some darn good paper if it looks that real. I guess I’ll just have to plan a trip to Malaysia and check it out for myself… but in the meantime I’ll just sit and wonder why I didn’t think of that.

Technorati Tags: HP, photo, guerilla, marketing, advertising, international, Malaysia, Publicis, urban