Dunlopillo – the Boredcast – case study (2016) : (Malaysia)

Ha! This is hilarious. You know those super boring technical video on how mattresses work? How your spine bens and how your sleep gets better depending on how much support you have there or softness there. Yes, they’re boring. The only thing more boring than watching those things must be making them, so I feel for the visualizers and art directors on this job. Dunlopillo and Geometry Global decided to change things up a bit though, they targeted their super boring foam videos to people scrolling through facebook at night in order to put them to sleep. There’s an effective shortcut in getting people to associate your mattress name with sleep. Over 325,000 sleepless Malaysians responded to the campaign.

Dunlopillo is a dream client (pun intended) as they previously created a campaign on that other thing you do in bed with “listen to your mattress” as a date-fixer-upper for couples.

Voice of Children – Bring to Light / stateless children campaign (2016) (Malaysia)

Voice of Children - Bring to Light / stateless children campaign (2016) (Malaysia)
Malaysia is a country of contrast, containing the most modern skyscrapers in cities, and a sedate countryside. Malaysia has a problem with stateless children, and issue that happens often in Malaysia because people don’t register the birth of their child in the country. Without a registration the children become stateless, and are denied access to health care, schooling and so on. Using peoples signatures and LED lights that reacted to the signing, an exhibition brought the dark spots to light, displaying actual stateless children’s faces. While the act of signing setting the kids free reminded me a little of the Human Rights Watch sign them out of jail installation, this uses a far more complicated idea and has a website to go with it, so there’s a sharing aspect.

“The ultimate goal of this campaign is to reduce the number of stateless children in Malaysia, and to raise awareness on the need for birth registration. Parents need to be aware that children may risk becoming stateless if they are not registered at birth,” said Sharmila Sekaran, President of Voice of the Children, who gave the welcome address at the launch.

“We estimate that there are between 50,000 to 150,000 unregistered children in Malaysia, and this number will continue to grow if nothing is done about it. We hope to continue being able to work
closely with the government to solve this issue, and to give these young ones a future they can look forward to,” she adds.

Dr. Hartini Zainudin, Vice President of Voice of the Children hopes her children will also be brought to light via the campaign. She fears for her adopted daughter who is not a citizen of any country and is deemed stateless. “The fight to give stateless children a country to call home resonates strongly with me, not just as a child activist, but particularly as a mother. Although my daughter has a birth certificate, she is still not a citizen of Malaysia,” explains Zainudin.

One of my favourite ads from Malaysia is Tan Hong Ming is in love , showing that kids don’t know racism like adults do.

Dunlopillo "Listen to your mattress" (2015) 1:30 (Malaysia)

Geometry Global and Dunlopillo mattresses want you to bone a lot more than you are. So to help encourage your boning, they created a mattress with special sensors in it that would detect when your level of boning activity dropped off. And then the mattress would send you text messages with suggestions on how to rekindle that fire so you could bone more. Becuase Dunlopillo is one kinky mattress.

Theories Grow Without Facts on Lost Flight

On news programs and in chat rooms, aviation experts and the less informed tried to explain how a modern jet like Malaysia Airlines Flight 370 could disappear without a trace.

    



Cool & Cool shampoo

Advertising Agency: DnA, Dubai Creative Director: Mariam Ali Produced & Directed by: Anwar Al Amin Director of photography: Elvin Lee Post Production: Essa Sk & Gabby, Montage Dubai Via [mediaME]

Onida Mobiles : McCann Ericksson

If you’re on the phone, you’re not watching the road.
Issued in public interest by Onida Mobiles
Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: Rahul Mathew, Akshay Kapnadak.
Creative Directors: Kapil Tammal, O.R. Radhakrishnan
Art Directors: Kapil Tammal, Pramod Chavan.
Copywriter: Rahul Mathew
Photographer: Loh lin shan, Michael Loh
Digital Retouching : ImageRom, Malaysia

3M Scotch Brite: Stove crawl

a href=/media/print/3m_scotch_brite_stove_crawlimg src=http://adsoftheworld.com/files/images/Stove-Crawl.preview.jpg alt=3M Scotch Brite: Stove crawl title=3M Scotch Brite: Stove crawl class=image image-preview width=460 height=276 //apAdvertising Agency: 180 Degree Strategics, Malaysiabr /
Creative Director: Chan Fongbr /
Photographer: Kenneth Limbr /
Art Director / Copywriter: Kc.Har / Kyle/p

3M Scotch Brite: Sink swim

a href=/media/print/3m_scotch_brite_sink_swimimg src=http://adsoftheworld.com/files/images/Sink-Swim.preview.jpg alt=3M Scotch Brite: Sink swim title=3M Scotch Brite: Sink swim class=image image-preview width=460 height=277 //apAdvertising Agency: 180 Degree Strategics, Malaysiabr /
Creative Director: Chan Fongbr /
Photographer: Kenneth Limbr /
Art Director / Copywriter: Kc.Har / Kyle/p

3M Scotch Brite: Sink abseiling

a href=/media/print/3m_scotch_brite_sink_abseilingimg src=http://adsoftheworld.com/files/images/Sink-Abseiling.preview.jpg alt=3M Scotch Brite: Sink abseiling title=3M Scotch Brite: Sink abseiling class=image image-preview width=460 height=276 //apAdvertising Agency: 180 Degree Strategics, Malaysiabr /
Creative Director: Chan Fongbr /
Photographer: Kenneth Limbr /
Art Director / Copywriter: Kc.Har / Kyle/p

Guinness: Cliff

Guinness: Cliff

The more you drink, the slower you react. Please drink responsibly.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow, threesixty° Photography
Retoucher: Choyue Chen, threesixty° Photography
Account Supervisor: Aaron Taylor

Guinness: Traffic light

Guinness: Traffic light

The more you drink, the slower you react. Please drink responsibly.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow, threesixty° Photography
Retoucher: Choyue Chen, threesixty° Photography
Account Supervisor: Aaron Taylor

Guinness: Stop

Guinness: Stop

The more you drink, the slower you react. Please drink responsibly.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: Alex Tow, threesixty° Photography
Retoucher: Choyue Chen, threesixty° Photography
Account Supervisor: Aaron Taylor

Safeguard: Guy

Safeguard: Guy

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images

Safeguard: Girl

Safeguard: Girl

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images

Safeguard: Man

Safeguard: Man

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: James Yap
Art Director: Ian Lee
Photographer: Edmund Leong, Untold Images
Account Supervisors: Tina Tong, Diana Boo
Designer: Xuxulyn
Retoucher: James Teoh, Untold Images

Penguin Books: Hospital

Penguin Books: Hospital

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Penguin Books: Home

Penguin Books: Home

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Penguin Books: Staircase

Penguin Books: Staircase

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Penguin Books: Desert

Penguin Books: Desert

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriters: Lydia Lim, Ong Kien Hoe
Art Directors: Lydia Lim, Ong Kien Hoe, Edmund Choe
Photographer: Allen Deng, Wizard Photography
Typographer: Lydia Lim
Account Supervisor: Aaron Taylor
Retoucher: Karen Yap, Wizard Photography

Jeep: Husky & Camel

Jeep: Husky & Camel

Advertising Agency: BBDO Proximity, Malaysia
Executive Creative Director: Ronald Ng
Creative Director: MUN
Copywriters: Kevin Le, Ronald Ng
Art Directors: MUN, Eric Hor, Gary Lim, Willeon Leong, Hans Lee
Illustrator: Gary Lim
Account Supervisor: Dong Hyun Yoo
Advertiser’s Supervisor: Sally Hong