McDonald’s: Fresh salad billboard

McDonald's: Fresh salad billboard

Watch the salad grow over the weeks.

Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross

ABC, ‘Desperate Housewives’ Win Sunday


MINNEAPOLIS (AdAge.com) — In a puzzling plot twist, the last scene of last night's two-hour "Desperate Housewives" finale fast-forwarded five years with a peek into how their lives had changed. ABC, however, probably wished the show could have rewound to 2005, when the breakout hit's finale delivered a 13.4/31 rating and share in the ad-centric adult 18-49 demographic.

Famous Footwear Taps Agency, Appoints CMO


NEW YORK (AdAge.com) — The 1,100-store Famous Footwear chain today named Minneapolis-based Campbell Mithun as its creative agency and, at the same time, tapped Willie Smith as its senior VP-marketing.

Tribeca Film Festival: Rick

Tribeca Film Festival: Rick

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008

Tribeca Film Festival: Scroll

Tribeca Film Festival: Scroll

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008

Tribeca Film Festival: Shush

Tribeca Film Festival: Shush

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008

Tribeca Film Festival: Stash

Tribeca Film Festival: Stash

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008

Tribeca Film Festival: Sticky floor

Tribeca Film Festival: Sticky floor

Advertising Agency: Ogilvy & Mather, USA
Creative Directors: Chris Mitton & Terry Finley
Art Director: John LaMacchia
Copywriter: Simon Foster
EP: Patti Mcconnell
Producer: Christine Lindemann

Prod Company: Hungry Man
Director: Scott Vincent
DP: Barry Markowitz
EP: Kevin Byrne
Producer: Elizabeth Amaral

Editorial: Big Sky Editorial
Editor: Valerie Junge
EP: Cheryl Panek
Post/Effects: Ryan Sears and Agnes Gunawan
Colorist: Chris Ryan, Nice Shoes

Music: Human and APM

Sound Design: Valerie Junge
Sound Designer: Valerie Junge

Audio Post: Sound Lounge
Mixer: Keith Reynaud

Shoot Location: Brooklyn, NY

Airdate: April 2008

Double, Double Toil and Trouble; Fire Burn, and Caldron Bubble.

You may have heard that current and former Fallon creatives are melting down their precious hardware.

According to Creativity, the award show statues will be made into a nameplate for the new office Fallon moves into next month. “We think it’s a cool alternative to filling a lobby with a shelf to showcase awards,” said Fallon’s new ECD, Al Kelly.

Atom Pechman of Form From Form will do the honors.

Kelly said, “We talked to a lot of metal workers who wouldn’t do it, and he was the one guy that got excited and accepted the challenge. He’s a real artist and he’s going to melt them all down and pour them into a special mold. One of the challenges has been that metals have different melting points. Gold melts at a different temperature than bronze. If you’re not careful and you mix different metals, the whole thing could explode.”

This whole episode reminds Kelly’s former boss, Scott Goodson, how much things have changed in the ad biz.

Now that the digital world has usurped the traditional one, the legacy agencies like Publicis’ Fallon have been overshadowed by agencies like North Kingdom, Daddy and Far Far, Deep Focus, Albert Ken on the other extreme. In addition a new breed of agency has been born out of the bedrock of the legacy Fallon brand – start up entrepreneurial agencies like Persuasion Arts and Sciences led by Fallon mavericks Mark Johnson and Dion Hughs, Brew, Adrian Ho’s firm, not to mention Toy. There are great memories connected with that time in the 80s.

There is a great quote: “The richness of life lies in the memories we have forgotten.” This fun stunt by Al brings a lot of that back.

Hold it, shops I’ve never heard of are overshadowing Fallon? I feel lost all of a sudden.

Clamor for Australian Regulation on Junk Food Advertising

Junk Food Advertising

Junk food, like candies and chips, are known to have no health benefits to anyone who would love to eat them. But while this is a known fact, advertising companies have this creative way of making them a hot item in the market through their unique and captivating style of getting the attention of the market audience.

Today however in places like Australia, it has been made clear that parents want some form of regulatory means to ensure that these ads do not go overboard to mislead the market on what junk food really gives to the consumer. Advertising campaigns can carry misleading marks and while they are facts that are surely not contained in these goods, it is apparent that the promotional campaigns for them should be done in the same way that there is “Truth in Advertising”.

“I don’t think any parent wants to deny the occasional treat or sweet or trip to a fast-food restaurant, The Age quoted Peter Kell, Choice’s chief executive, as saying.

“But what parents are saying is that they feel their messages for healthy eating are getting undermined at every turn by the relentless number of junk food ads,” he added.

(Source) Topnews

Technorati Tags: , , , , , ,

Visa Going Bananas with Catherine Zeta-Jones

Visa has been known to be aggressive as far as creating commercials is concerned and apparently all it needs is a mixture of one fine actress in the mold of Catherine Zeta-Jones to spearhead this commercial.

Visa is known all throughout the world and apparently there are not stops on where it can be used. With that in mind, it should not be surprising why most people prefer to use Visa in the way it should be and obviously for anyone at any time.

But what if worst comes to worst when even wise monkeys will really know the real worth of the Visa Credit Card?

Technorati Tags: , , , ,

TD Ameritrade Moves Media Account to MediaVest

NEW YORK (AdAge.com) — Online broker TD Ameritrade is shifting its $157 million media account to Publicis Groupe's MediaVest from WPP Group's Mediaedge:cia.

Bathroom Blood Dispensers – Clue Guerrilla Campaign

Picture this: you go into a public washroom at a restaurant or bar and unassumingly squeeze liquid soap onto your palm from a seemingly normal dispenser. Oh it’s red, must smell like strawberries… You start washing your hands and boy, you’ve got a bloody mess on your hands!!

This is what this wit…

Light-Hearted Bluffs – Live Poker Campaign

This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, “Become the king of bluff”, the print ads show you three scenarios with a guy pulling off a the ultimate bluff.

How good is the bluff? A robber convincing the police to arrest the old lady who’s…

Memphis Tobacco Bowl: Cigar Pole Guerilla

Memphis Tobacco Bowl: Cigar Pole Guerilla

Advertising Agency: archer>malmo, Memphis, USA
Creative Director: John Jaeger
Art Director: Amanda Casabella
Copywriter: James Ward
Released: December 2007

Major Disconnect

Steve Rubel reminds us that there are millions of Americans missing out completely on the internet boom.

disconnect.jpg

Memphis Tobacco Bowl: Historic

Memphis Tobacco Bowl: Historic

Advertising Agency: archer>malmo, Memphis, USA
Creative Director: John Jaeger
Art Director: Amanda Casabella
Copywriter: James Ward
Aired: December 2007

Memphis Tobacco Bowl: Sweetener

Memphis Tobacco Bowl: Sweetener

Advertising Agency: archer>malmo, Memphis, USA
Creative Director: John Jaeger
Art Director: Amanda Casabella
Copywriter: James Ward
Aired: December 2007

Memphis Tobacco Bowl: Existence

Memphis Tobacco Bowl: Existence

Advertising Agency: archer>malmo, Memphis, USA
Creative Director: John Jaeger
Art Director: Amanda Casabella
Copywriter: James Ward
Aired: December 2007

For A Good Time, Visit PickupPal

pickuppal_facebook.jpg

Back in the day, if you wanted a ride home from college for the holidays, you’d slap up your request up on a bulletin board somewhere around campus or check that same billboard for those already heading in your direction.