Advertiser: Red Cross Agency: TBWA France Creative: Stephane Lecoq; Alban Penicaut Director: D.A.D.D.Y Production: Blinkink; NOSE PH/SONNY PH Producer: Georgina Fillmore Director of Photography: Tim Green Post Production: Unit
A new way of sampling tissues with Kleenex and its tissue tree. advertiser: Kleenex
Like or dislike President Obama, there is one thing certain: His plate is FULL. Dealing with two wars, Gitmo, health care reform, a recession, and the largest corporations in the US filing for bankruptcy on a weekly basis, it is doubtful that the President will notice another crisis until it hits him in the face.
The Aids Healthcare Foundation (AHF) will launch a public service campaign this week comparing the extremely high rate of AIDS in Washington, DC, with the devastation caused by Hurricane Katrina. The number of cases from last year to this have increased by 40%, a fact that has not been addressed by the media or the government. The AHF has used a series of print ads, a 30-second television spot, bus kiosk ads, and a website, ChangeAidsObama.org as part of the month-long campaign. Sixty bus shelters are slated for the new effort.
The campaign, “AIDS is DC’s Katrina,” points out the Bush administrations seeming indifference to Hurricane Katrina was detrimental to his Presidency. When the news broke that Washington, DC’s aids rate was higher than that of developing African nations, the AHS criticized President Obama for his silence. This campaign is meant to push him into action. The AHF is not placing the blame on the Obama administration, but rather the Center for Disease Control (CDC) for implementing a plan three years ago to prevent the spread of AIDS that has failed miserably as the epidemic has worsened.
The PR Newswire issued a release today from the AHS with the criticism;
To address the growing epidemic, the CDC issued revised guidelines for HIV testing in September of 2006. It its revised guidelines, the CDC recommended the testing of all people ages 13-64 in routine health care settings such as emergency units, community clinics, etc.; unfortunately, nearly three years later, these testing guidelines have not been widely implemented nationwide at the same time when our rate of new HIV infections has increased 40% from 40,000 new infections annually to 56,000.
The video, seen below, is already on YouTube and is going to be released on other online video channels before hitting the airwaves.
One thing is certain: Pleasing all the people all the time is impossible. For the President, pleasing anyone at this point seems like unlikely.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
“There’s still room for your help. Help in a package. medeor.de”
Advertising Agency: AUFBRUCH, Duesseldorf, Germany
Art Director: Alexander Gerlings
Copywriter: Frank Hermsen
Retouching: Aleksander Panicz
Photographer: Jörg Schanze
Released: January 2009
(TrendHunter.com) For a new calendar for one of their clients, Photoworkers decided to venture into the bathroom.
The bathroom calendar attacks the taboo of the bathroom, with models posed sitting on the toilet in provocative…
NEW YORK (AdAge.com) — Microsoft's first TV ad for Bing, its new search engine, breaks today, and it's nothing if not dramatic. The 60-second spot, titled "Manifesto," mentions being "lost in the links" in the same breath as bank bailouts and the collapse of the financial market.
A little away from work, but couldn’t help but shoot this beautiful drop from the season’s first rains today…
(TrendHunter.com) Go big or go home is the motto for most designers when it comes to this Fall’s skirts.
Designers like DG and Oscar de la Renta are opting for a more full bodied look for mini skirts.
Much of Fall…
This is article via mashable – got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc). […]
Luís Fabiano, atacante do Sevilla, rala para conquistar a camisa 9 da seleção brasileira no novo vídeo da Nike. Como uma história da carochinha, baseada na fábula “A Cigarra e a Formiga”, a trajetória do “Fabuloso” é contada de maneira bem didática.
No fim das contas, substitui a moral “Os que não pensam no dia de amanhã, pagam sempre um alto preço por sua imprevidência.”, por um edificante Rala que Rola.
A criação é da F/Nazca, com produção da BigBonsai.
Você sabia que se for apagado um quadradinho de pixel da tela de seu computador dá pra economizar bastante energia? Pois é, eu também não sabia até receber uma dica, pelo Gtalk, do meu amigo João Lopes – que trabalha na Almap BBDO. A dica se refere a mais nova campanha online que a agência criou para o Greenpeace. O site sugere que você instale um quadradinho de pixel (preto) em seu PC ou Mac.
Na verdade, o propósito é mostrar que com cada pixel preto instalado, são alguns watts economizados. E se um monte de gente fizer o mesmo, dá até pra comparar com a economia do gasto de energia de uma televisão ou geladeira ligada um dia inteiro.
É mais uma lúdica e interativa brincadeira criada para envolver novamente as pessoas em torno das causas e apelos do Greenpeace. Mereceu um post!
Tks, João 
:: Greenpeace | BlackPixel
If there's one thing the iPhone has done, it's fuel the creativity around mobile advertising. The most recent example comes from Comedy Central for EA's new Sims game.
SAN FRANCISCO (AdAge.com) — Spend on marketing, capital investment and innovation or risk losing your business within the next five years. That tough talk came from Del Monte Foods Co. Senior VP-CMO Bill Pearce at the Argyle Executive Forum's CMO Leadership Forum, where his keynote offered bold advice for navigating the titanic shifts that have resulted from the worst economic crisis since the Depression. In an environment where the name of the game is to manage risks, he challenged marketers to take them and offered eight tips for marketing in the downturn.
Sally Ride, Jim Lovell and Buzz Aldrin bring stargazer’s wonder to this piece by Louis Vuitton.
Recém lançado no Japão, o site Axe Research Lab é um mosaico que reúne todas as entrevistas em vídeo feitas com mais de 100 meninas – que comentam sobre todos os produtos da linha Axe Effect. O fato é que a Axe não quer apenas ouvir a opinião de seus consumidores, mas quer também compartilhar as experiências deles.
Não é a mais inovadora das execuções, porém reforça o posicionamento “cool” da marca.
:: Axe Research Lab
We're in for a long couple weeks of negotiating, as buyers and sellers work their way through the TV upfront season, and the rest of the media sellers wait to see what budgets will be for the year. Before things get too heated, kick back and watch a video laying out how typical negotiating language would play out if used for everyday transactions.
Retour sur cette campagne très réussie pour la marque de vêtement Skins, à propos des avantages apportés sur chacun des joueurs. Des visuels originaux pensés par l’agence The Furnace grâce à des magnifiques retouches du studio australien Electric-Art.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
