Hasta La Creative!

Modernista Planning Head Gareth Kay looks at the highlights from Creativity's CaT: Creativity and Technology conference.

This collection of clothes is created with the help of celebrities as N*E*R*D, Dangerous Muse, Cyndi Lauper, Katy Perry and Robyn among others. advertiser: H&M

(TrendHunter.com) I am so in love with the work of Miles Aldridge. “Beautiful,” “freaky,” “surreal,” “sexy,” “scary,” and “gorgeous” are just some words I can think of to describe his photography.

Since Miles Aldridge…

NEW YORK (AdAge.com) — In the new TV economy, what starts out as simple product placement can turn into a larger-scale ad buy between a brand and a network or even turn an advertiser into a defibrillator for a dying show. In the case of E! Entertainment's "Kendra," what started out as a one-off integration for sponsor Dave & Buster's turned into an endorsement by the show's star and an off-channel marketing partnership.

New York Pizza, which is not in New York, is out with another strange commercial just in time to be compared to the recent Miller commercial, featuring Sopranos actor Frank Vincent, which was derided for perpetuating Italian stereotypes.

LONDON – Absolute radio sales controller Giles Darby has joined the broadcaster’s executive team following the appointment of Chris Goldson to the position of commercial director.

LONDON – Dominic Fawcett, the worldwide strategy director of PHD, has left the network just a year after he took on the role.

BreatheRight keeps you snoozing soundly without leaving the auditory evidence in your wake, promises CBGrey/Paris in “Theatre.”

Encerramos a 11ª edição do Braincast TV, gravado no The Hub em São Paulo, com Emerson Calegaretti do MySpace Brasil e Rene de Paula Jr. da Microsoft.

Falamos sobre o conceito de seeding, muito aplicado por agências de mídias sociais para gerar buzz e comentários em cima de uma campanha, o preço da credibilidade, a tecnologia reforçando laços off-line, etc. Confira o índice completo abaixo e assista.

Se preferir, faça o download do vídeo ou assine o feed. E se perdeu os blocos anteriores, assista: #11.1 Comunidade Online e Redes Sociais, #11.2 Publicidade no Twitter e #11.3 O Below-The-The Line do Below-The-Line.

00:35 – Seeding
01:59 – É possível evitar o “spam das mídias sociais”?
03:20 – O seeding do bem
04:23 – “O povo não é bobo” – Vale vender sua credibilidade?
05:32 – A “garotada web” está com a cabeça aberta pra outras coisas?
08:34 – O Twitter apresentando as pessoas fisicamente
09:45 – Uma rede social reforçando laços off-line
10:41 – “A tecnologia não tem limite, nós temos…”
11:27 – Interagindo. “Do outro lado tem uma pessoa…”
14:19 – B#9tv agradecendo ao The Hub

LONDON – English Heritage has appointed Mark Lawrence as its marketing director.