Redstone, who controls Paramount, has been trying to close a merger with the Hollywood studio Skydance. President Trump’s lawsuit against CBS News is complicating matters.
Sinclair said it is “pioneering” the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts…
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
Buoyed by AI investments, an “aggressive” M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion: Stagwell’s net revenue for 2024, up 7% from 2023. $630 million: The group’s Q4 net revenue, up 14% versus the prior year period. 8%: Net…
Technicolor Group’s shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…
Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration’s crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company’s fourth-quarter earnings report, the company’s “overarching work in this space will now be referred…
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…
Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…
CBS Mornings’ Gayle King has accepted a once-in-a-lifetime opportunity to head to space as part of the all-women crew aboard an upcoming Blue Origin flight. King shared her historic news on Thursday’s edition of the morning show. “I don’t know how to explain being terrified and excited at the same time,” she said. “It’s like…
Tom Cibrowksi has been named CBS News president and executive editor, reporting to Wendy McMahon, president and CEO of CBS News and Television Stations and CBS Media Ventures. In this role, announced today, Cibrowski will oversee CBS News, including newsgathering, all units and shows. Cibrowski is currently the president and general manager of ABC owned…
A Visa deseja transformar transações financeiras em algo mais profundo com sua nova campanha global que estreia durante o Oscar 2025, no domingo, 2 de março. O comercial “Typewriter” (Máquina de Escrever) marca a primeira colaboração com a Anomaly, nova agência da marca após o fim da parceria com a Wieden+Kennedy. Por que importa: A …
Leia Visa transforma o Oscar em palco para explorar sonhos e potencial humano em nova campanha global na íntegra no B9.
A PepsiCo acaba de lançar a terceira fase de sua campanha “No Lay’s, No Game”, recrutando quatro dos maiores nomes do futebol mundial para surpreender torcedores em bares – com uma condição: a presença das batatas Lay’s é obrigatória para que os craques fiquem. Por que importa: A ação não apenas reúne um time de …
Leia Messi, Henry e Suárez invadem bares e surpreendem torcedores em campanha da Lay’s na íntegra no B9.
A PepsiCo acaba de lançar a terceira fase de sua campanha “No Lay’s, No Game”, recrutando quatro dos maiores nomes do futebol mundial para surpreender torcedores em bares – com uma condição: a presença das batatas Lay’s é obrigatória para que os craques fiquem. Por que importa: A ação não apenas reúne um time de …
Leia Messi, Henry e Suárez invadem bares e surpreendem torcedores em campanha da Lay’s na íntegra no B9.
John Halley, the president of advertising at Paramount, wants publishers to work with multiple identity solutions. While speaking at The Trade Desk’s FWD25 event in New York on Feb. 27, Halley encouraged publishers to adopt more flexibility in integrating with media buyers’ preferred identity solutions. “The future of advertising is not going to be dependent…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
