In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini. During the conversation, Rittmeier…
(TrendHunter.com) While it’s indisputable that there are several titanium multitools currently available on the market, that doesn’t mean that there is no room for differentiation and innovation in this…
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. After reaching nearly 30 million unique visitors in December, it has since set itself a new goal for…
In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. After reaching nearly 30 million unique visitors in December, it has since set itself a new goal for…
When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays…
Ikea isn’t a brand usually synonymous with luxury, so creative agency Mother aimed to show off the design and quality of its kitchen furnishings by inventing a fictional premium brand with its own commercial and influencer event. The 30-second “Eureka Spiritis” spot is dripping with absurdity and pretension, with a woman playing a cello under…
DoorDash is adding another top shop to its already stacked agency roster. In addition to working with The Martin Agency, Adweek’s 2020 and 2021 U.S. Agency of the Year, and Gut, Adweek’s 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in…
Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses. People can ask Mastercard Small Business AI an array of questions in English and Spanish. Inquiries can span topics around crafting a business plan, exploring available grants for SMBs, guidance on the application process for those grants,…
He questioned the findings of the Warren Commission, called Edward Snowden a prized Russian asset and exposed the diamond industry’s economic impact.
To promote the release of rapper 21 Savage’s latest album, american dream, on Jan. 12, Epic Records partnered with creative company Mojo Supermarket to release an augmented reality TikTok filter intended to be used by immigrants. The Dare to Dream filter can be accessed by searching TikTok’s Effects menu. The filter will first prompt the…
Ao descobrir que seu parceiro compra imitações do sorvete Magnum, uma mulher passa a questionar todo seu relacionamento. O comercial, criado pela agência LOLA MullenLowe Madrid, mistura um tom de thriller com bom humor para continuar construindo a narrativa de prazer e indulgência que sempre foi característica das campanhas da marca de sorvetes da Unilever. …
Leia Magnum alerta: desconfie de quem compra sorvete genérico na íntegra no B9.
Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu…
The coverage was a stark reminder that the former president’s legal troubles offer an outsize media platform as he pursues the Republican nomination.
Last year, I decided to start an ad agency called Bandits & Friends along with Courtney Berry and my longtime creative partner, Danny Gonzalez. I knew starting a business would have its challenges, but if anyone was ready to do it, it was us. Courtney was coming off her previous role as a managing director,…
Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials…
Paramount+’s “A Mountain of Entertainment” campaign is back, this time featuring the Buffalo Bills’ Josh Allen alongside Peppa Pig. “Crossfire” is the 14th installment in the long-running campaign for the TV streamer, done in partnership with agency Droga5. In the lead up to the Super Bowl, the first spot will air Sunday during the NFL…
Lounging by a crystalline swimming pool is a pretty good way to spend an afternoon, but it’s even better with embellishments like a few chilled cocktails and a giant umbrella for just the right amount of sun protection. The same goes for a long soak in the tub, where scented candles, bath bombs and mixed…
Netflix is rolling out news to make you take pause. Top line During CES this week, Netflix revealed that its ad tier now reaches 23 million monthly active users globally. In addition, the company is adding pause ads in the upcoming months. Between the lines Amy Reinhard, the company’s president of advertising, last gave an…
Ice cream doesn’t have to be for summer, a 96-year-old brand doesn’t have to be stodgy and Drumstick and its creative agency Opinionated don’t have to be terrified of their first Super Bowl ad. When you’re sincerely happy just to be playing, the Big Game is yours to win. Drumstick actually predates the Super Bowl…
Last year was officially declared the warmest one on record. Yet humanity has barely changed its behaviors to curb climate change–creating perhaps the greatest horror story of all time. To present the nightmare of a situation, environmental group Greenpeace France has released a series of online films highlighting three destructive climate behaviors, but in the…
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