The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.
The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of its latest “corporate social responsibility” project.
The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”
We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.
Further chapters flesh out the local teams’ stories.
Barry the Biscuit Boy splashes onto the scene in a slam-dunk spot for British dairy Cravendale, a cautionary tale from Wieden + Kennedy in London and production house Blinkink.
The heady mix of puppetry and computer animation milks every drop of self-conscious craziness from the script. Barry, literally a cookie-kid, swims in a creamy lake to illustrate how, if the spot's irritatingly addictive jingle can be believed, "you could lose your head over Cravendale." (In the real world, there's "Barry-flavored" Cravendale milk with bits of biscuit for fans who can't get enough.)
"Cravendale is the only branded milk in the U.K., and it needs to stand apart from the ubiquity of cheaper own-label milk in the supermarket," W+K creative director Sam Heath tells AdFreak. "So the spots need to cut through on a limited media spend and somehow lodge the thought in people's minds that Cravendale is superior in some way. The more memorably you do that, the more effective the work is."
The team strived to create "a beautifully detailed, incredibly crafted world that felt charmingly old school and yet quirky and modern at the same time," says Heath. "In the end, the whole thing was brought to life mostly in-camera using a combination of traditional techniques. So all the sets are real models with painted backdrops, and Barry is either puppeteered or animated stop-frame or sometimes a combination of both."
Unlike Chips Ahoy's recently unpacked ads starring cute and mischievous anthropomorphized treats, Barry's adventure has deliciously creepy overtones, as have past cartoon creations from W+K's Cravendale team. Speaking of which, the brand has apparently given those cats with thumbs the finger and sent them packing—at least for now. No doubt many fans will miss the fiendish felines, who clawed their way through some uber-popular ads.
Sorry, kitties. That's how the cookie crumbles.
Credits below.
CREDITS Client: Cravendale Agency: Wieden + Kennedy, London Executive Creative Directors: Tony Davidson, Kim Papworth Creative Director: Sam Heath Creatives: Max Batten, Ben Shaffery Producer: Lou Hake Production Company: Blinkink Directors: Andrew Thomas Huang, Joseph Mann Puppetry: Jonny Sabbagh, Will Harper Executive Producer: James Stevenson Bretton Producer: Benjamin Lole Director of Photography: Matt Day
ESPN has Major League Baseball's Opening Day covered today with a new "This Is SportsCenter" spot starring the reigning National League MVP, Andrew McCutchen of the Pittsburgh Pirates.
The commercial, running online and on ESPN properties, shows a breakfast meeting for the SportsCenter anchors going awry when McCutchen and a band of Pirate mascots (Pittsburgh's Pirate Parrot, East Carolina's Pee Dee, Seton Hall's Pirate and the Tampa Bay Buccaneers' Captain Fear) break in and loot the breakfast spread.
The ad, by Wieden + Kennedy in New York, breaks this afternoon during ESPN's broadcast of the Pittsburgh Pirates against the Chicago Cubs.
As the golf world awaits the start of the Masters, W+K Portland takes a look back at golf history for their new Nike Golf spot — way back.
The 60-second spot, directed by Biscuit Filmworks’ Steve Rogers, begins with a player admonishing another for using Nike’s new RZN balls. From there, the spot takes leap after leap back in time, showing how each progression in the history of golf was met with great resistance. This goes all the way back to the game’s formation, leading into the tagline, “Play in the Now.” While not exactly funny, the spot gels perfectly with the tagline and silences any opposition from “traditionalists” to Nike’s RZN ball by making them seem utterly ridiculous. Stick around for credits after the jump. continued…
Wieden + Kennedy made quite the discovery earlier this month. The agency says it's "pretty damn pumped" to have finally found the first ads it ever made—which happen to be the first national broadcast ads Nike ever aired. The three spots ran during the New York City Marathon in October 1982. Two of the three had been lost for decades.
For all you ad geeks out there, we're pretty damn pumped to share something very special with you. We've uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike's first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she's been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we've been searching for.
These aired during the NYC marathon. They were shot and cut within a couple of weeks, with a skeleton crew. They were a tiny team and they made it happen, and the rest is history.
W+K Portland have launched an campaign for Old Spice’s new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products.
Current Brooklyn Nine-Nine starTerry Crews, who helped introduce Old Spice Shave Gel last year with the spot “Baby”, returns to help market Old Spice’s foray into the shavers and trimmers world. The 45-second digital effort, “Get Shaved in the Face,” is reminiscent of Crews’ iconic work for the brand from years past, with a predictable amount of screaming and general mishigas. In the spot, Crews is in the process of shaving when a mini-crews realizes that he is a hair. As you might expect, things get pretty crazy by the conclusion of the spot, which you can watch for yourself above.
While the strategy might not have the shock value it did years ago, it makes a lot of sense to call on the iconic Crews for the introduction of a new product line. Among the products being introduced are: Old Spice Hair Clipper (“Like a lawn mower for your hair with 8 adjustable settings.”), Old Spice Beard and Head Trimmer, and Old Spice Shaver (“Like 3 smooth barbers for your face, this shaver features a triple-action cutting system with twin foils that shave off stubble and an integrated cutter that shortens longer hairs…”). Stay tuned for credits and a “Baby” refresher after the jump. continued…
It's been almost a year since we've seen Terry Crews psychotically scream his way through an Old Spice sales pitch. So, to make up for lost time, we get twice the Terry in one spot.
"Get Shaved in the Face" is the newest oddity from Wieden + Kennedy, which first tapped Crews in 2010 for a series of over-the-top spots directed by comedy duo Tim & Eric. In this installment, Crews faces the existential dilemma of whether to shave off a facial hair that appears to be his micro-clone.
While Isaiah Mustafa is still the most iconic Old Spice guy, Crews seems to be the brand's personality of choice over the long term. He's gone from advertising Odor Blocker Body Wash to shaving cream—and here he's fronting Old Spice's newest foray into grooming hardware. Thanks to a partnership with Braun, you can now buy an Old Spice Hair Clipper ($49.99), Beard & Head Trimmer ($49.99), Wet & Dry Shave & Trim ($59.99), Shaver ($69.99) and Wet & Dry Shaver ($79.99).
They're apparently the perfect devices for committing anthropomorphic follicide—you know, in case that's an issue for you.
CREDITS Client: Old Spice Project: "Get Shaved in the Face"
Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Craig Allen, Jason Bagley Copywriter: Andy Laugenour Art Director: Matt Sorrell Broadcast Producer: Jennifer Hundis Director of Broadcast Production: Ben Grylewicz Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: Gifted Youth Direction, Editing, Visual Effects: Fatal Farm Sound Mix: Charlie Keating, Joint Editorial
Kobe Bryant doesn't just play pianos. He makes them.
Or so it would appear from the opening scenes of this new ad from Wieden + Kennedy pitching "The Kobe Piano," from which "every note [is] a comedy and tragedy that would make Shakespeare laugh and weep. It will turn piano boys into piano men. It will make Lionel Richie's tears cry tears."
Turns out it's an elaborate metaphor for a line of shoes designed by Bryant for Foot Locker and Nike. The collection, the ad informs us, is the "grandest grand collection of grand collections." And yes, Richie himself makes a cameo—adding to his own commercial lore in the process.
While the voiceover copy is a bit Old Spicey, the ad blends the winking melodrama of "The Man Your Man Could Smell Like" with a healthy heaping of mock pretension, à la Bryan Cranston selling an iPad, and a dash of good old-fashioned Ron Swanson style woodworking.
It has the obligatory sports-stats reference. It's beautifully shot and well paced, and entertaining enough. It makes its point, however circuitously, that the product is like a finely crafted instrument.
A second spot, meanwhile, likens the collection to the invention of a better, stronger lightbulb—complete with a shattering sledgehammer and the ability to make even Judah Friedlander look dapper. Sorry, ladies. It's just another metaphor for sneakers.
Credits below.
CREDITS Clients: Nike and Foot Locker Campaign: "Made by Kobe"
Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Don Shelford, Rob Thompson Copywriter: Adam Noel Art Director: Jon Kubik Producer: Shannon Worley Executive Agency Producer: Matt Hunnicutt Account Team: Jordan Muse, Heather Morba Executive Creative Directors: Mark Fitzloff, Susan Hoffman, Joe Staples
Production Company: Traktor Towers Director: Traktor Executive Producer: Rani Melendez Line Producer: Rani Melendez Director of Photography: Bojan Bozelli
Editing Company: Stitch Editorial Editor: Andy McGraw Assistant Editor: Alex Tedesco Post Producer: Chris Girard Post Executive Producer: Juliet Batter
Visual Effects Company: The Mill Visual Effects Executive Producer: LaRue Anderson Flame Artists: James Allen, Glyn Tebbutt Visual Effects Producers: Dan Roberts, Antonio Hardy Titles, Graphics: Justin Morris
Music, Sound Company: Beacon Street Studios Composers: John Nau, Andrew Feltenstein Sound Designer: Mike Franklin Songs: "Out of the Woods" ("Piano"), "The Wunder r3" ("Lightbulb") Executive Producer: Leslie Dillullo
Mix Company: Beacon Street Studios Mixer: Mike Franklin Assistant Engineer: Dewey Thomas Producer: Caitlin Rocklin
Details are still a little hazy on this, but we have at least received confirmation that Wieden + Kennedy Shanghai and its management team will be going their separate ways. From what we’ve been told, W+K Shanghai managing director Jason White, who’s served in said role for two-and-a-half years (marking his second stint in said office), is leaving because he’s heading back to the States to take up an undisclosed job with Beats by Dre in LA. As a result of White’s decision, his creative partners (we’re checking in on exact names) have decided that they wanted to move on as well. The departures aren’t immediate, though, as the management team will actually be leaving towards the end of the year.
As for White, the exec has had a nine-year relationship with W+K, first as management supervisor on Nike before heading assume his first role at W+K Shanghai as head of account management on Coca-Cola and Heineken. We’re sure will more details will emerge on the departures as 2014 progresses and will keep you posted when they do.
W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.
The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.
The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.
*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. continued…
W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.”
The :60 anthem spot features all 7 “wonders of Oregon,” attempting to “inspire active travelers looking for authentic experiences” with Oregon’s natural landmarks. While Oregon’s natural beauty speaks for itself, the production of the spot was no small task. It was “carried out by a crew of 15 people shooting for 14 days straight and driving more than 3,000 miles across Oregon, often camping along the way.” All of the individuals involved were “Oregonians with a genuine passion for the wonders they are representing” and the spot is clearly a labor of love.
“This is some of the strongest work for Travel Oregon in our 25-year history of working together,” W+K chairman co-namesake Dan Wieden says, adding, “What I really like about the creative, aside from how beautiful Oregon looks, is it gives people a checklist of things to see and do.”
In addition to the anthem spot, the integrated campaign includes digital, social, search, public relations and consumer engagement elements. The latter includes “an influencer tour, targeted media outreach, a program to surprise and delight visitors, and a Facebook sweepstakes to drive visibility and fan acquisition.” In the social realm, visitors are invited to share their Oregon photos with the hashtag #traveloregon, with top picks on Travel Oregon content channels “to inspire others long after the paid media portion of the campaign concludes.” In a nice touch, the digital campaign includes not only trip inspiration, but also trip planning tools and resources such as itineraries, links to purchase plane tickets and special travel deals on TravelOregon.com. If I wasn’t already dying to get to the Pacific Northwest, this campaign would do a pretty good job convincing me that Oregon is a great travel destination. Stick around for credits after the jump and go here for more :30 efforts for the campaign. continued…
After meeting widespread ridicule for a lofty first attempt at brand advertising in 2012 (and subsequent stumbles pitching its Facebook Home product), the social network has quietly been rolling out ads online this year that are quite a bit more grounded. And they focus more on promoting the core utility of the social network—in particular, its role as a motivator for non-virtual self-improvement.
Don't worry, the campaign, created by Wieden + Kennedy, doesn't wholly commit to the mundane. One spot insists on emphasizing the calculated quirkiness of a group of young adults acting like teens. They have decided to drill skis and snowboards to the bottom of couches and ride the makeshift toboggans down a slope. This is apparently a real thing that someone, somewhere has done before. That lends a little credibility to Facebook's point that it will help organize even the most oddball of gatherings.
Another spot focuses on using the network to crowdsource recommendations for a tango teacher, who turns out to be a charming, colorful personality. Other ads highlight an aspiring marathon runner, whose many friends encourage him through the network, and a girl who's going through a breakup, who only needs one friends to make things better.
The spots do a solid job of using specific examples to illustrate Facebook's real value—its efficiency as a way to communicate with more than one person at once. That won't answer any grand existential questions, but it does get out of its own way and shows, concretely, how the product can help make life off-screen better—a concept Facebook has struggled to articulate in the past.
That is, if making life better is defined as making it easier to sucker people you met once into watching you go sledding, or get shopping advice, or go fishing for affirmation.
Well, W+K has certainly moved on from the “Everything is like Facebook” approach they used in 2012 to launch their relationship with the social media giant. The agency’s newest campaign demonstrates how Facebook can facilitate events like a couch ski race.
The “Couch Skis” spot (featured above) shows a group of youngsters getting the word out about their winter “couch race” via Facebook. A large group of friends cheer as the two couches speed down the snowy hill, followed by the tagline, “Whatever the event you always have a team.” The new approach makes a lot more sense than the one W+K employed early on, and they certainly make couch racing look like fun.
Another spot in W+K’s new campaign shows how Facebook can help you find the right tango instructor, working backwards chronologically from a successful lesson to a friend’s suggestion of the instructor on Facebook. A third spot shows a series of wedding photo and poses the question, “Why have one photographer when you can have a hundred?”
The new ads have been shared by Facebook on YouTube, and, of course, on Facebook — where, Mashable reports the social network has disseminated the videos in users’ News Feeds using Promoted Posts. There are currently no plans to air the new spots on TV according to the site. Stick around for “Tango” and “Photographer” after the jump. continued…
Procter & Gamble's "Tough Love" ad, which celebrates the pride and determination of athletes and their moms ahead of next month's Paralympic Winter Games in Sochi, Russia, manages to play on the heartstrings without hitting a saccharin note.
Not long ago, images of kids without limbs struggling to excel in sports would have been viewed as appropriate for fund-raising PSAs but too downbeat for other types of advertising. It's a mark of how far we've come that such visuals are now seen as inspiring and triumphant. And the found footage in this minute-long clip from Wieden + Kennedy, Portland, Ore., showing determined youngsters swimming, racing and skating (with their supportive moms nearby), is especially soul stirring.
Paralympic snowboarder Amy Purdy narrates: "You could have protected me. You could have taken every hit. You could have turned the world upside down so that I would never feel pain. But you didn't. You gave me my freedom because you were strong. And now, so am I."
The ad, running both online and on TV, debuted on Feb. 19 and has racked up 2.2 million YouTube views so far. Part of P&G's "Thank you, Mom" campaign, the spot serves as a companion piece to W+K's similarly themed viral hit "Pick Them Back Up," which follows four athletes from their baby steps to Olympic glory.
Taken together, the two spots make the point that all athletes, regardless of ability or skill level, similarly strive toward their goals. They fight to overcome long odds, personal travails and self-doubt—often relying on the dedication and perseverance of their moms to help them succeed. Such equality communicates a simple, universal truth: You have to let them fall a few times before they can soar.
The British mobile network has the most fun-loving advertising slogan around: "We all need silly stuff." And Wieden + Kennedy in London makes the most of that promisingly vague positioning. Last year, we had the dancing Shetland pony. Now, it's time for the singing cat.
The new ad is brilliantly shot by Traktor, and features remarkable performances—not just by the preternaturally talented kitty but by the girl, too, who apparently was born to lip-sync old Starship songs. (W+K London has lots of relevant feline experience, too, of course, having also done the much-loved "Cats With Thumbs" work for Cravendale.)
The only downside: The related website, where you can upload your photo and "star in your own kitten-rocking, face-morphing music video," doesn't load outside the U.K.
CREDITS Client: Three Agency: Wieden + Kennedy, London Creative Directors: Dan Norris, Ray Shaughnessy Creatives: Chris Lapham, Aaron McGurk, Luke Tipping Production Company: Partizan Directors: Traktor Postproduction: MPC
When you use Old Spice hair products, your hair is capable of anything.
First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.
Now, though, it reveals its most impressive talent to date—playing all the best-loved Huey Lewis and the News songs on the keyboard. In the interactive video below, also embedded at ThatsThePowerofHair.com, you can request any of 29 Huey Lewis songs, and a mop of hair will play them soulfully for you, supported by props like a disco ball and Hula girl.
"The Power of Love," "The Heart of Rock 'n' Roll," "I Want a New Drug," "Bad Is Bad," "Doing It All for My Baby"? Hear all those and 24 more great hits right now.
The digital experience, on desktop and mobile, is being embedded online in custom banners, news sites and Old Spice's social channels. Agency: Wieden + Kennedy.
Credits below.
CREDITS Client: Old Spice Project: "That's the Power of Hair"
Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Craig Allen, Jason Bagley, Matt O'Rourke Copywriter: Jason Kreher Art Director: Max Stinson Executive Interactive Producer: Mike Davidson Director of Broadcast Production: Ben Grylewicz Director of Interactive Production: Pierre Wendling Technology Lead: Ryan Bowers Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Michael Dalton, Jessica Monsey Executive Creative Directors: Susan Hoffman, Joe Staples
Production Company: MJZ Director: Tom Kuntz Executive Producer: Scott Howard Producer: Emily Skinner
Editorial Company: Rock Paper Scissors Editor: Carlos Arias Asst. Editor: Christopher Mitchell Producer: Lisa Barnable
VFX Company: Framestore, New York Creative Director: Mike Woods Producer: Christine Cattano Head of Commercial Development: Ming-Pong Liu Lead Developers: Sebastian Buys and Nien Liu Lead Compositor: Mindy Dubin
Music Company: Stimmung Executive Producer: Ceinwyn Clark Post Engineer: Rory Doggett Composer: Greg Chun
After spending nearly the last five years at W+K, where he most recently served as strategic planning director on P&G corporate, Dave Burg has left the agency’s HQ to join up with fellow Portland operation, Roundhouse. Burg has now assumed the role of head of planning at Roundhouse, a creative agency that works with clients including Microsoft (on Xbox, primarily), Red Bull and Adidas.
During his time at W+K, meanwhile, Burg not only led strategy on P&G projects (“Proud Sponsor of Moms” campaign, for example) but worked on Dodge and Target and served as planning director on Coca-Cola including past Super Bowl efforts like the polar bear work during the last Giants-Patriots battle. Prior to W+K, Burg spent four years at Leo Burnett Chicago as a senior brand strategist, leading day-to-day duties on the McDonald’s national account. No word yet on if there are plans to replace him at W+K, but we’re checking. Update: W+K is “reallocating resources internally” following Burg’s departure.
Last month, Sony rolled out a sweeping celebration of its own contributions to technology and the arts. Now, it's diving deep on the same subject, taking viewers on a tour of Northlandz, a giant model railroad museum in New Jersey, as miniatures photographer Matt Albanese uses a Sony QX100 camera to capture images of the tiny scenery.
Northlandz's creator, Bruce Zaccagnino, co-stars in the documentary-style ad, offering such bits of humble-bragging genius as: "Thousands of people will come out, and they'll say this is a wonder of the world. … I don't think it's a wonder of the world. It's not the Taj Mahal." Fact is, the landscape is quite impressive. The photos that come out of Albanese's work are plenty cool, too, and a nice testament to the potential of the camera.
But the four-minute documentary, created with Wieden + Kennedy, makes the whole thing feel pretty forced and awkward. "For this project I chose a camera that will get me into tight spaces and gives me unique vantage points," says Albanese. That may be the selling point, but the footage and the photographs make the point well well enough without the contrived sales pitch. A little less throat-clearing and philosophizing might serve the spot well, too—but at the end, Zaccagnino's extra talent makes for a perfectly oddball kicker.
The campaign includes a website, www.Separate–Together.com, that goes beyond the film and features an interactive companion piece with three panoramas you can rotate and zoom into.
Credits below.
CREDITS Client: Sony Project: Be Moved – Separate Together
Agency: Wieden + Kennedy, Portland, Ore. Creative Directors: Mike Giepert, Dan Hon Copywriter: Charlie Gschwend Art Director: Devin Gillespie Information Architect: Jason Sack Creative Technologist: Billy McDermott Head of Interactive Production: Pierre Wendling Head of Production: Ben Grylewicz Content Producer: Katie Reardon Account Team: Trish Adams, Diana Gonzalez, Nick Larkin Associate Director of Technology: Ryan Bowers QA: Robb Hand, Rachel Mason Executive Creative Directors: Joe Staples, Susan Hoffman
—Web Film Partners Production Company: m ss ng p eces Director: Josh Nussbaum Executive Producers: Ari Kuschnir, Kate Oppenheim Head of Production: Dave Saltzman Line Producer: Veronica Balta Director of Photography: Alex Khudokon
Editorial Company: m ss ng p eces Editor: Adam McClelland Post Producer: Amy Crowdis
Colorists: Nat Jencks, Adam Mcclelland
Composer, Original Score: Matt Abeysekera Sound Design & Mix: Eli Cohn
—Interactive Experience Partners Development Partner Company: BOSSA Executive Creative Director: Hans Weiss Creative Technologist: Jeramy Morrill Lead Developers: Jeramy Morrill, Josh Gross, Matt Greene Creative Director: Andrezza Valentin Art Director: Sarah Skapik Producer: Nic Santana
W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”
The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.
Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. continued…
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Details are still a little hazy on this, but we have at least received confirmation that Wieden + Kennedy Shanghai and its management team will be going their separate ways. From what we’ve been told, W+K Shanghai managing director 
After spending nearly the last five years at W+K, where he most recently served as strategic planning director on P&G corporate, 
