W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs

W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. continued…

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Old Spice: ‘Anthropomorphic Hair Will Get You Laid’

W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the “Interneterventions” surprise online campaign. Now, breaking the consistency of strange portmanteau puns is “For Hair That Gets Results,” marketing Old Spice’s line of hair care and styling products.

The first 30-second spot, “Meeting,” finds a studly studs mop of hair jump off his head and get a girl’s number. The lesson? If, young man, you pull this move, you’ll get a phone number that connects to a voicemail message that says, “Hey, I can’t come to the phone right now. I’m either studying for my master’s degree or having a tickle fight with my friend, Consuela. (Giggles.) Stop it, Consuela, I’m going to get you!” Yep, pretty cool.

The second, “Boardwalk,” teaches young men another valuable lesson. You see, a lady wants your hair to tell her if you can put in baby in her. You know, through the means of sexual intercourse or via a mechanical claw. Credits after the jump.

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NFL Season: Another Reason for Old Spice to Do Old Spice Things

There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans that don’t make sense. But, at least that’s the point.

Three new spots starring Denver Broncos wide receiver Wes Welker might make you shake your head, laugh, or both (there’s also a fourth spot featuring New England Patriots linebacker Jerod Mayo, possibly a pity commercial since Welker darted for Denver). However, since each ad is less than 20 seconds, it’s easy to stomach the goofy jokes and images of lizards eating Welker’s legs. If commenters take to the site to rip W+K, Welker, football, me, AgencySpy itself, or a number of other things that exist, and therefore, should be ridiculed incessantly, they can hopefully agree that the running time is a plus. And, if you believe that a majority of people in America are stupid and these spots are stupid funny, then maybe W+K is onto something brilliant. Maybe.

Credits and some more unnecessary freshness after the jump.

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