Jul
20
Jan
14
Icaro Doria Heads to DDB NY as CCO
Posted in: Uncategorized
DDB Worldwide announced today that Icaro Doria has been named chief creative officer of its New York office, effective as of March. Doria will report directly to Chris Brown, who assumed the role of president and chief executive officer of DDB New York in September. He will be responsible for overseeing the entire creative department and maintaining the agency’s overall creative direction.
Most recently, Doria was a founding executive creative director at W+K São Paulo, spending the last four years with the agency and working with clients such as Coca-Cola, Nike, Heineken and Smirnoff. Before returning to his native Brazil, Doria served as creative director with Saatchi & Saatchi New York, global creative director for Dell and Bacardi at Young & Rubicam and group creative director at Goodby Silverstein & Partners, working on Hewlett Packard and Sprint. In 2007, while Doria was still with Saatchi & Saatchi New York, Creativity named him “Most Awarded Copywriter in the World.”
“DDB New York is on a mission to blaze new trails and therefore finding the right creative partner and leader was really key. I’ve been describing DDB New York as the ‘original boutique’ agency and that is why I am so excited about Icaro joining,” said Chris Brown in a statement. “His appointment helps solidify our singular mission to create game-changing work and business ideas for our clients, and I’m confident he will be the perfect partner to help lead DDB New York into the future,” he added.
Jul
18
W+K São Paulo, Nike Remind Brazil ‘Tomorrow Starts Now’
Posted in: UncategorizedW+K São Paulo has a new spot for Nike entitled “Tomorrow Starts Now,” reminding Brazilians who have just had their hearts broken by the World Cup that they still have the Rio 2016 Summer Olympics to look forward to.
The well-produced 60-second spot, created in conjunction with PBA Cinema/Produtora Associados and director Nico Perez Veiga seeks to inspire with a montage of Brazilian athletes training and competing at their respective sports. While the inclusion of indoor soccer may poor a little salt in some still fresh wounds, the larger message is to forget the past and move forward. The dialogue and voiceover free spot relies entirely on its soundtrack and footage to get its message across, ending with the “Tomorrow Starts Now” tagline, which serves as both an inspiration for a nation in need of some cheering up and a more general Nike-style rallying call. Stick around for credits after the jump. (more…)
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Apr
03
W+K, 180LA Invite the World to Rio for Coke and Pepsi
Posted in: UncategorizedThe 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.
The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of its latest “corporate social responsibility” project.
The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”
We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.
Further chapters flesh out the local teams’ stories.
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