Hasta La Creative!

– For client McDonald’s, Leo Burnett/Chicago grew a lettuce garden spelling “FRESH SALADS” on a Wrigleyville billboard.

Make the Logo Bigger sent us this ouch-inducing video of some woman falling facefirst off a Segway. It’s sort of amazing.

Hello & Co. tapped Crush, Toronto to promote its debut.

Stuart Elliott points to Coors Light’s efforts to reach beer drinkers on Facebook, MySpace and YouTube.

When it comes to the new media, “Everyone, particularly in offline businesses like ours, is still in a very experimental phase,” Andy England, chief marketing officer at Coors Brewing, said. “We, along with our agencies, are trying to learn what works best and expand on those ideas.”

For instance, “if you put a viral video out there,” Mr. England said, like the “perfect pour” clips posted on YouTube, “How long should it be? How branded should it be?”

Here are some other questions for England and his team…

How shaky should the camera be? How many plants (a.k.a. actors) should appear in the video. How much time do the creatives on our account spend on YouTube?

Like crows drawn to scraps of tinfoil, the average person cannot resist the temptation of an optical illusion — no matter how many times they’ve visited the Imaginarium.

There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.

Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.

Technorati Tags: sony, technology, highlights, future, advertising, video, eco-friendly, global warming

Tonight was One Show’s College Competition. Schools nationwide turned in their best student work for a handful of categories. Print and design generated 376 and 374 entries, respectively.

This is an anti-violence campaign, that ironically promoting the extremely violent game Condemned 2 on Xbox 360.

Condemned 2 is the second title in the series. In the game you are Ethan Thomas, a disgraced member of the Serial Crimes Unit who is unstable and one drink short of self destruction. The game includes brutal in your face combat including combo attacks and over the top “finishing moves”. The game is most definitely not mainstream, it is for a niche audience of ‘hardcore’ gamers.

The communication challenge: find a fresh and engaging way to connect with the target, who are used to companies just re-skinning a site with game footage, and, think they have seen everything there is to see when it comes to the ‘shoot‘em-up’ genre.

Hardcore Gamers (typically male), 18-30yo. Tend to be cynical, curious by nature, like problem solving and challenges, and spend their life in the online gaming world.

We know that playing Condemned 2 is a brutal, blunt experience and it seems that Sega does too. OffSetTheEvil.com allows you to balance your karma by “offsetting the evil” much like you would with your carbon footprint. Thankfully, offsetting evil doesn’t cost a penny – instead you simply need to explore the sickly sweet saturday-morning cartoon of a website.

Once there you can make yourself feel less wicked by playing a ridiculous flash game involving helping horse across a river. Don’t worry if they fall in, though. They still love you! If that’s not for you then explore the Forest of Fairy Flowers, with hidden links to sites which will teach you to dance or show videos of the Teletubbies. There’s plenty more content to reduce your sin footprint included on the site. If you can handle it, that is.

The creative execution is made up of 3 x virals ‘Pony Heart Quest’, ‘Clown Flower Time’ and ‘Lollipop Gift Parade’. These virals drive you to the website www.offsettheevil.com. Once on the website you can play 3 x games based on the virals.

Online banners are also going to be run on IGN.com and Gamespot. One of the banners (300 x 600) is going to be a game in itself called Panda Rainbow Delight.

It remind me a little of “Happy Tree Friends” but the purpose is different.

Many thanks to Giorgi Ciot for sending these creative materials.

AGENCY TEAM:
Creative Team – Michael Dawson, Chris Berents
Executive CD: Richard Maddocks, Associate CD: Guy Rooke
Account Service – AM: Adam Levee, GAD: Rob Nichol
Digital Designer – Brett Bimson, Kevin Phillips
Designer – Gustavo Vampre
TV producer – Denise McKeon
Digital Producer – Harley Tesoriero
Editor – Joe Morris
Sound Design – Andrew Stevenson
PRODUCTION HOUSE:
Yukfoo Animation, Auckland
Director – Julian Stokoe
Producer – Glen Real

MUSIC:
Liquid Studios, Auckland
Creative Director – Peter Van Der Fluit
Composer – Max Scott
Engineer – Matt Scott
Producer – Dee Taylor

For client Nike, 72andSunny tapped Guy Ritchie to direct “The Next Level,” a two-minute romp in the skin of an Arsenal soccer player.

When I was a kid in the ’80s, there was this place in the mall called Be a Star. You’d pay these people to iron your hair and give you fingerless gloves, then stand in front of a camera and sulk or dance or whatever while your favourite song played overhead.