Un magnifique clip en stop-motion réalisé par les équipes et les créatifs de Google Japan. Le concept : une sorte de making-of animé, présentant leur service phare de localisation Google Street View. A découvrir en vidéo HD dans la suite.
A really poetic video for a new fragrance. Advertiser: Surf Twilight Sensations Advertising Agency: BBH, London, United Kingdom Creative Director: Marc Hatfield Creative Team: Kimberley Gill and Mareka Carter Illustrator: Kam Tang Typography : Alison Carmichael Agency Producer: Ruben Mercadal […]
A Rubik’s cube that has the size of a car… Advertiser: Audi A4 TDI Advertising Agency: Kempertrautmann, Germany Creative Director: Tobias Ahrens Creative Director: Willy Kaussen Creative Director: Frank Bannöhr Art Director: Frank Bannöhr Copywriter: Willy Kaussen Production: Markenfilm […]
(TrendHunter.com) Bold, brazen and in-your-face, Vice Magazine is an uncensored look at today’s culture, society, and, generally, it encompasses all things on the cutting edge of cool.
This month’s fashion spread was clearly…
Assim como a abertura e transições, o final do jogo também é uma bela animação criada por Pete Candeland. Assista.
Post originalmente publicado no Brainstorm #9
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If you’ll be in New York for Advertising Week September 21 – 25, you absolutely positively have to go to the YouTube Battle of the Ad Bands.
Most companies have at least two kinds of customers, the ones who use their products or services and other ones who are buyers, distributors or advertisers. Often those other customers seem more important, because they make decisions that affect hundreds of sales or thousands of dollars. But dog food marketers, beware. The more time you spend on the needs of the non-user customer, the less you are focusing on the user of your products and the more vulnerable you become.
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Advertising Agency: Raad Afyouni, Kuwait
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| THE ORIGINAL? Buenos Aires Zoo “Animals very close” – 2005 Source : Cannes Archive Online, AdForum Agency : Del Campo Nazca Saatchi & Saatchi (Argentina) |
LESS ORIGINAL : San Diego Zoo “get closer” – 2009 Source : street photo Agency : Unknown? (USA) |
| A y regarder de plus près il semble bien que ce soit exactement la même chose… |
Quem precisa de Jerry Seinfeld e Bill Gates quando se tem um bom produto? É o que a Microsoft pensou para colocar no ar a campanha do Windows 7, que será lançado no dia 22 de outubro.
Criado pela Crispin Porter & Bogusky, o primeiro comercial se aproveita das boas críticas a respeito do novo sistema operacional, e traz a jovem Kylie mostrando como é fácil usar. A Microsoft quer manter o tom positivo em sua comunicação, como contraponto aos ataques da longa campanha “Get a Mac” da Apple.
De acordo com um monitoramento nas mídias sociais feito pela empresa Radian6, 96% das conversações que comparam o Windows 7 ao Vista declaram que o novo sistema operacional é superior. Essas opiniões, mais frases pescadas em jornais, revistas e blogs, servirão de base para os anúncios da Microsoft nos próximos meses.
O comercial “Good News”, que você assiste abaixo, estreia hoje na TV norte-americana.
NEW YORK (AdAge.com) — Deborah Wahl Meyer, former VP-chief marketing officer of Chrysler, has joined Bloomfield Hills, Mich.-based home-building company Pulte Homes as senior VP-CMO, a newly created position.
Finalmente alguém conseguiu dar uma verdadeira importância ao marcante ícone do MSN.
A famosa borboleta foi recriada para garantir um visual fodástico desta campanha de lançamento da nova interface do portal (MSN.ca) que foi lançado no Canadá.
Agora, borboletas de diferentes estilos identificam as áreas assuntos mais importantes do portal. Que tal ver o filme? (obs: é impossível assistir só uma vez).
:: Criação da Taxi de Montreal, Canadá.
The tension between projection of ego and alienation avoidance is a powerful dilemma for most young Chinese. One focus group quote says it all: "I would love an uber-sexy motorcycle but, you know, I don't want any trouble with the police." Given this conflict, digital liberation is manna from heaven, despite the snooping of 50,000 net police. The anonymity of new media is a blank canvas for self-expression.
Une chaise originale et inattendue, entièrement fabriqué à partir de 10 000 pailles. Son nom : Clutch Chair, sorte de clin d’oeil à notre culture jetable. Cette chaise a été sélectionnée par Zaha Hadid au Noise Festeval 2008. Plus d’images dans la suite.
Portfolio de Scott Jarvie.
(TrendHunter.com) One half of the fabulous and envelope pushing design duo that makes up Heatherette, Richie Rich is starting a new venture; namely, his own label.
A*Muse is a collaboration between muse Pamela Anderson,…
NEW YORK (AdAge.com) — Nielsen Media Research's core business — TV ratings — is up for grabs. The Coalition for Innovative Media Measurement, a consortium of the top media companies, ad-buying agencies and marketers was formally announced by 14 of Nielsen's biggest clients as a way to to "provide various constituents of the media business to develop better metrics," said Alan Wurtzel, NBC Universal's research president.
Imagine telling an extremely intricate story in a few minutes, something like War and Peace (560,000 words, or approximately 1,400 pages in paperback). Better yet, condense the events of your Labor Day weekend into three tweets on Twitter (420 characters including spaces). Neither of these tasks seem plausible. What about telling an interesting, coherent and compelling story on film in exactly one minute?
The odds don’t sound any better, do they?
To the directors that compete in Filminute: The International One-Minute Film Festival, producing a film that is exactly 60-seconds long is an extraordinary challenge and opportunity to put their best creative, editing and storytelling skills to the test against a global talent pool.
Haven’t heard of it? That’s not too surprising considering that the festival is just eclipsing its third birthday. Although the festival is relatively young, the competition and notoriety have increased exponentially.
A jury (consisting of international superstars from film, art, communication, and literary disciplines) is given the responsibility of judging the entries and awarding The Best Filminute and five commendations. The People’s Choice Award is voted on by a global audience of film fans.
The Filminute festival was the inspiration of Canadian film-maker, John Ketchum, and is now considered one of the largest film festivals in the world when considering audience reach and participation. “We accept fiction, animation, documentary and fan films – the focus being on story,” explains Ketchum. “The best one-minute films will resonate beyond one minute. These are films that we expect to affect viewers the same way any great film would.”
Filmminute 2009 is set to run the entire month of September. If the competition evolves as expected, it will reach more than 94 countries and the Top 25 films will accrue at least 3 million minutes of viewing time.
The jury is required to grade each film using the same standards that would be expected for full-length films, which is a difficult task considering the Top 25 films can be viewed in under 15-minutes. Although this year’s competitors have been determined, 2010 is coming fast. Preparation is key, and judging by this year’s entries, there’s no such thing as “too much time”
Unless, of course, it’s 61-seconds.
Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment, follow him on Twitter or check LinkedIn for his profile. As always, thanks for reading.
Apparently, color–blind workplaces are only in the United States.
I give you the Microsoft photo. Microsoft’s U.S. Web site features a picture of an Asian male, a black male, and a white female. Microsoft’s Poland site has an Asian male, a white male, and a white female. Wait a minute, something seems familiar. Right, the photo is the same. Well, except for one thing: The face of the black male is now white! What is this cosmetic miracle Microsoft tapped into? It’s no miracle, it’s an act of Photoshop, poorly executed.
Microsoft altered the image on the front page of its Web site in the Poland marketplace when it removed the black man’s face in the photo and replaced it with a white man’s. No other patches of skin were altered, meaning the man’s hand, also in the photo, was left untouched. Now, one can joke that man is English and drives on the passenger side and one can even remark that the image does not spit on racial harmony, but in fact, “[It] symbolizes [sic] interracial harmony,” as Vijay, a commenter from the PhotoshopDisasters blog, wrote. A source on CNET said the model switch might have been influenced in light of the “racially homogeneous” market in Poland. Realistically, though, no one will ever know what happened or whose hands it may have slipped past.
Now that the photo has been publicly scrutinized, what is being done? How will Microsoft get their image back? The reality is, whether we like it or not, certain demographics are racially skewed and the advertiser has to adjust messages according to demographics. It’s also the advertiser’s job (now pay attention here, it may be a bit shocking) to make sure such adjustments are done cleanly, tastefully, and, above all, without the knowledge of the uninvolved. For example, do you want to see the woman fold herself in the top-half of the box just before the magician saws it in half, or do you want to marvel at the wonder of magic dust?
Care to probe more? Take a closer look at the laptop in the image. That’s a Mac, right?
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
