Lesser Energy Hogs by 2011

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There is no law that prohibits any consumer to buy a flat screen TV. Hence, if controlling the energy consumption problem is the real issue, then state regulators are best left going after the manufacturers and setting down laws that require a certain degree of energy consumption to help curb energy hogging due to the vast purchase of electronic items.

By 2011, such regulations will be set. The gadgets will still be around but hopefully improved. Retailers have to make the necessary adjustments as early as now or else risk the chance of manufacturing their product line that will be shelved permanently.

Mike McMaster, president of Wilshire Entertainment Inc., worries that a rush to impose TV efficiency standards “would be basically the end of our business.” His locations in Thousand Oaks and Valencia employ 54 people and specialize in sales and installation of custom home theater systems centered on extremely large TVs.

(Source) LA Times

NAB Reminds Us Not to Toss Squish-Toys at the Help

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It’s always a little difficult to gauge the quality of advertising from other countries, but “Don’t Disturb the Ones Working” — an ad for the Norwegian Association of the Blind — really threw us for one.

Goodbye GM, Hello Hyundai Genesis Coupe

Hyundai Genesis CoupeGeneral Motors has pulled out and this makes the promotional opportunities to capture a larger target market better for car companies that have stuck it out as far as the NFL advertising tactics are concerned. Hyundai for one has been serious about it all and will be officially unveiling its Hyundai Genesis Coupe at the upcoming Super Bowl.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

So while GM is trying to recover from its tracks, other companies like Hyundai are on the offensive. Will their investment pay dividends?

(Source) Kicking Tires

Jim McKay | b. 1921: The Unexpected Anchor

One hard news day at the deadly Munich Olympics.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28mcKay-t.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28mcKay-t.html” border=”0″//a
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Joan Winston | b. 1932: Enterprising

Her Star Trek conventions harnessed the power of media fandom long before the barons of content did.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28wwln-consumed-t.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/28/magazine/28wwln-consumed-t.html” border=”0″//a
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‘Idol’ Spurs Optimism at Fox Once Again

At the end of calendar year 2008, Fox finds itself trailing all its competitors in the ratings competition — in other words, it has them exactly where it wants them.br/br/span class=”advertisement” a href=”http://www.pheedo.com/click.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/27/arts/television/27fox.html”img src=”http://www.pheedo.com/img.phdo?x=05f399cfcb004deba37ed325aeab8424u=http://www.nytimes.com/2008/12/27/arts/television/27fox.html” border=”0″//a
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Dr. Scholl’s: The Insole of Choice for the Table Dancer In You!

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In addition to an out-of-control Yaya DaCosta (the smart one from America’s Next Top Model), this Dr. Scholl’s spot sports dancing insoles and a shadow that never found its Peter Pan.

Rock Band Brings Moshers to Suburbia … Which is Where Most of Them Live Anyway

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Who’s that sexy unstoppable band?!

Sometimes we’re dorky. Okay, most times.

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A few of us here at American Copwriter love the show Battlestar Galactica. Love it. A whole fracking lot. We like the show so much that we’ve created a blog (whoisthe5thcylon.blogspot.com) to help discern who the final Cylon is. We’ll post some theories and break each one down with pros and cons. We’ll even toss in odds for each one. Yes, it sounds extremely nerdy, but it’s fun for us geeks.

There’s a submission form on the page where you can send in your own guesses. We’ll probably even publish a few of them, too. Check it out and tell us what you think.

R.I.P. Harvey Korman

Too many of these this week. Here’s to you Mr. Korman. Thanks for the laughs.

Sidenote: There’s a "thing" in theatre about "breaking character." Sure, Conway is chewing the scenery here. But the real laughs come from Korman going ahead and laughing at him. Korman knew exactly what he was doing.

Fuel Efficiency and Cement-Encased Man Don’t Work For Honda

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In the spot, a man in a Pilot approaches a man who had accidentally been encased in cement.

Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad

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I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don’t want because “those minutes are from September!”

Proper Ways to Advertise Food

Child Watching Television

Food has to be the most essential good that most people will surely buy. Food is among the basic necessities that most people need but it still remains that their benefits will be considered by people as well.

Food is at the top of the heap of Maslow’s hierarchy of needs of man. People need them to survive but they are also particular on what they eat. To ensure that people are not conned into something that will not provide them any good when it comes to digesting, it would be best to make sure that potential markets know what they are bargaining for.

Besides, healthy eating is an obvious practice today and people want to know if what they will be eating is bad or good for their overall health.

Government ministers today welcomed new television food advertising guidelines, saying they were a step forward in tackling New Zealand’s obesity problem.

The New Zealand Television Broadcasters’ council has launched a new Children’s Food Classification system as part of the guidelines for television adverts.

(Source) TV3 News

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Sci Fi: Just as Good as ‘Gossip Girl,’ Except Not Everyone’s Human. Problem?

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Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.

Honda Pilot Attracts Geeks … Just Not the Kind that Get Rich and Marry Models

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In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block.

Changing Billboards Cause Traffic

Secret Diary of a Call Girl

We are all aware that billboard advertising is a good way to get attention. For soap operas like Secret Diary of a Call Girl, added exposure to inform viewers of this TV series will really help them in terms of ratings and all.

But what is controversial about this billboard ad for this soap series is its changing design which has caused some drivers to stop to this unique style of design and change in billboard advertising approach today.

Apparently, the change is from decent to salacious and with that in mind, the public are sure to react towards this different advertising approach.

A spokeswoman for Prime Television, Lisa Franklin, said back-lighting on the boards came up after dark to reveal sexy lingerie on the “call girl”.

Franklin said she was not sure whether the changeover occurred before the “watershed” time of 8:30pm, when adult content is allowed to appear on television.

“That depends on what time it gets dark in Christchurch these days,” Franklin said.

Another billboard, on the corner of Christchurch’s Tuam and Madras streets, features a skirt that blows up in the wind to reveal the legs of a “call girl” clad in suspenders.

(Source) Stuff.co.nz

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Political Advertising Vie for Air Time Slots

Political Advertising

If there is one thing that will really help you get our political aspirations towards better heights, television advertising is a best bet to get the job done. Not all people can afford television advertising due to the cost of having one. Secondly, it is not merely a matter of producing the ad itself. It also includes being able to get the desired time slot that will surely be hitting the proper voters who will know that you are running for public office.

Such is an issue that many call as dirty but advantageous. But if you have the funds to support your ad campaign and likewise avoiding any potential discrepancies on election requirements, then by all means use advertising to boost your political campaign!

Federal rules requiring candidates to have access to similar television audiences forced stations to bump some advertising from their traditional clients. In some cases, it was purchased months in advance and in a highly sought-after spot.

(Source) Business Weekly

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Gearing up for HDTV: fire, explosion, and more.

HDTV is coming. The routine ads on broadcast TV continually remind us of that fact. But BBC is reminding their viewers in a slightly different fashion:

Kind of blows other “introducing HD” ads out of the water. And while it vaguely reminded me the Michael Bay Verizon FIOS ad, it leaves me with a different feeling (i.e. more HD, less Bay). I’m willing to bet as HD channels proliferate and broadcast switches over to HD, we’ll be seeing more explosions and special effects in commercials.

But for the moment, I’m just going to kick back and enjoy it.

[via the Lunar BBDO blog]

ABC Uses DVR-Proof Subliminal Trickery to Promote ‘The Mole’

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At first I figured it was a screw up that often occurs when a local TV station switches from the national feed to its own local feed.

What Makes a TV Ad Appealing?

TV Advertising

We all know that one of the best mediums of advertising comes from the boob tube. But bear in mind, just because you get to advertise on television, it means that you will hit your niche market.

There is a matter of healthy competition in TV ads and this involves appeal. You cannot discount the fact that your competitors will be doing the same thing in helping out their marketing strategies and it is in these cases that you have to pull out your creativity jacket so that you can make the most out of your advertising investment.

There are rules in advertising to which we must follow. Do remember, you gain exposure but if you don’t abide by the standards set forth by advertising boards, you may just find yourself investing in a losing cause.

Every business must first identify exactly who their ideal client is before they do any advertising. Next, they must identify where this client is searching for the product or service you have and how they make their decision to buy. Only when these items are understood should you decide on marketing or advertising your business.

(Source) Success

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