Hasta La Creative!

General Motors has pulled out and this makes the promotional opportunities to capture a larger target market better for car companies that have stuck it out as far as the NFL advertising tactics are concerned. Hyundai for one has been serious about it all and will be officially unveiling its Hyundai Genesis Coupe at the upcoming Super Bowl.

The title of both commercials is “The Epic Lap.” Shot at Road Atlanta, the racetrack didn’t do much damage to the car. The company says the Genesis only needed a new set of tires after three days of filming.

So while GM is trying to recover from its tracks, other companies like Hyundai are on the offensive. Will their investment pay dividends?

(Source) Kicking Tires