Hasta La Creative!

The move was made quickly to affirm Mr. Daly’s slot as reports have been circulating that Alec Baldwin is in talks for a late-night role.

Aereo denies stations the fees cable operators pay to retransmit their signals, so networks are determined to shut it down — even, they say, if they have to go cable-only.

With 23.4 million viewers, the N.C.A.A. game Monday night improved by 12 percent over last year’s game and had the highest audience total in 19 years.

Though in only a third as many homes, the HBO fantasy series had almost a million more viewers than the premiere of the highly regarded AMC series.

The audience was a tick less than the show’s all-time largest audience — for the premier of Season 5.

Long before office pools and hours of television coverage, Eddie Einhorn thought college basketball might have a future as a national sport. So he founded a TV network.

Resting on the east side of the San Francisco Bay is Oakland, a small city of just under 400,000 residents.

Best known for its temperate climate, a per capita murder rate twice that of neighboring San Francisco, and having the fifth busiest port in the United States, Oakland is also home to three professional sports teams. Its NFL franchise, nicknamed the “Raiders,” has fallen into disrepair following a period of dominance in the 1970s and 1980s due to poor team management and a myriad of other factors. Its NBA franchise, “The Golden State Warriors,” are best known for being forgotten when one attempts to remember basketball teams based out of California. However it’s Oakland’s Major League Baseball team, the “Athletics” (known colloquially as the “A’s”), that were once featured in an award-winning movie starring Brad Pitt and Jonah Hill.

As a trio of TV spots from SF-based agency Hub Strategy show, the A’s are beloved for their players’ and coaches’ quirky habits and for their much-attended giveaway nights. In fact, it’s a northern California tradition for fans and non-fans alike to wait outside the team’s Overstock.com Coliseum for days-on-end, with men, women and children alike sacrificing health and happiness for the chance to walk away with a (presumably) green and yellow fleece blanket, coupons for game tickets and meals, or a bobble-head doll of the New York Yankees’ current active special advisor, Reggie Jackson. Watch one more spot (featuring a player named after a popular brand of chocolate breakfast cereal) and view credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Roger Ebert, the popular film critic and television co-host, could lift or sink the fortunes of a movie along with his partner, Gene Siskel.

Who is your favorite Beyonce? Is it “Bootylicious” Beyonce? Sasha Fierce? “Crazy in Love” Beyonce? There’s always the more traditional millionaire mogul/super-duper female role model Bey, the one who signed the Pepsi endorsement deal that brought us to this point. In “Mirrors,” which comes to us from 180 LA and features Mrs. Carter’s track, “Grown Woman,” you don’t have to choose a favorite Beyonce, because they are all there for you to admire. The 60-second spot is part of Pepsi’s “Live for Now” campaign.

I’m not sure what Beyonce or Pepsi has to do with the idea of living for now. And Coke tastes much better, had to throw that in there. But Pepsi has been making strides in the music industry, helping to brand popular and upcoming artists to enormous audiences. This spot evokes the Gatorade “Who Got Next” commercial from a few years ago with Michael Jordan playing one-on-one against earlier versions of himself. That was clever and made sense with the brand; this doesn’t, but it’s Beyonce, so everyone will gawk at her on YouTube or their television screens. Maybe they should. #BeyHereNow.

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New Career Opportunities Daily: The best jobs in media.

“What do women’s rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?” begins an actual press release for a new TV spot from David&Goliath. “None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.”

In an event that easily trumps women’s rights, one-armed surfers, and the fall of the Berlin Wall, Powerball is coming to California. From the Redwood forest of Humboldt county to the beaches of San Diego, Californians lifted their arms to the sky and shouted in unison, “We believe!” Hearing their confession of faith, God opened up the heavens and began pelting his children, mouths agape, with millions of white balls.

Some wept, some sang praises, and some lucky dude got a red ball. It was truly the greatest thing that ever happened to anyone. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.