Apr
08
Weather Channel Returns to DirecTV
Posted in: UncategorizedAs part of a deal to end a three-month dispute, the cable network agreed to reduce reality programming, while it received a small price increase.
Apr
03
Media Decoder Blog: Weather Channel’s Challenge: Predictable Programming for Advertisers
Posted in: UncategorizedAt its upfront meeting, the channel touted its new series because though the weather is mercurial, marketers crave regularity.
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