Giant Dragon Skull That Washed Up on British Beach Is an Ad for Game of Thrones

The only thing scarier than a 12-foot-tall Colin Firth in a British lake is a 40-foot-long dragon skull washed up on a British beach. Beachgoers in Dorset were surprised to come across the latter on Monday—as a skull the size of a London bus suddenly appeared on Charmouth beach, part of Dorset's Jurassic coast, famous for its dinosaur fossils.

Alas, it's not a real dragon skull—it's an ad from movie and TV streaming service BlinkBox, which is celebrating the arrival this week of the third season of HBO's epic Game of Thrones on its site. It took a team of three sculptors more than two months to design, construct and paint the skull, which was dreamed up by Taylor Herring, the same PR company that built the giant Mr. Darcy earlier this summer.

The skull—perhaps the coolest Game of Thrones-related marketing since the dragon-shadow newspaper ad—was inspired by the scene in the series when Arya Stark discovers a dragon skull in the dungeons of King's Landing, the capital of the Seven Kingdoms.

More images below and here. Via Copyranter.

    

NYC’s PBS Station Dreams Up More Horrible, Fake Reality Shows You’d Probably Still Watch

Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.

    

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New Balance Wants to Make ‘Runnovation’ a Thing, Gives it an ‘Anthem’

From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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Project Runway Billboard for Season 12, Awash in Naked Models, Will Run in L.A. After All

It's an image that was nearly too hot for Los Angeles, a town that regularly sees bare bums and lithe bodies in various states of undress along its famous streets and highways. But after some wrangling with ad sellers, and the threat of a ban, Lifetime will be able to launch its risqué billboard in L.A. after all to promote the 12th season of Project Runway.

The ad, from agency Ignition Print in Santa Monica, Calif., shows Heidi Klum and Tim Gunn lording over a bunch of nude models. The same image, by the way, got a swift and unconditional OK in New York, where it's debuting Wednesday on hundreds of bus shelters, kiosks, newsstands and other high-visibility spots. Guess the Nanny State of Bloomberg doesn't extend to public displays of flesh. The cable network, which wouldn't comment on the flap but said privately that it didn't want to scrap the campaign, had planned to make adjustments via Photoshop for L.A. But now, the image, sans added clothing, will appear in a single spot in L.A.—above the storied Sunset Strip, where no one impressionable ever goes.

If the models had had Glocks in their hands like all the one-sheets for Hollywood action flicks, this would've been a non-issue to start with. The series, which has used suggestive advertising with the smokin' hot Klum many times in the past, returns July 18.

    

Colin Firth, 12 Feet Tall and Dripping Wet, Is Britain’s Latest Giant Ad Star

Colin Firth is a solid choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiseled physique, is marketing gold. UKTV made the latter happen in London's Hyde Park this week—installing a giant statue of Mr. Darcy from Pride and Prejudice, as portrayed by Firth in the BBC's 1995 version, in the middle of a lake to promote its new TV channel, Drama. It's a fitting image to choose, as that scene was named the most memorable British TV drama moment of all time in a recent survey.

Three sculptors spent two months designing, constructing and painting the fiberglass model."We took Colin Firth's famous lake scene as a starting point for creating Mr. Darcy, but we also read the book and looked at performances of the brooding hero by Matthew Macfadyen, David Rintoul and even Laurence Olivier," says lead sculptor Toby Crowther. "The challenge for us was capturing the spirit of Darcy as handsome and noble but also aloof and proud. The Mr. Darcy sculpture is a real mix of the many portrayals of Jane Austen's most famous hero."

The statue will head next to Scarborough beach in North Yorkshire before finding a semi-permanent home at Lyme Park in Cheshire, where the scene was was originally filmed. It will remain there until next February. The campaign, including the survey, was orchestrated by Taylor Herring PR. Check out the case study here.

    

Conservative Voice Goes From ‘View’ to Fox News

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On ‘Big Brother,’ Racial and Gay Slurs Abound

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WWOR-TV in New Jersey Replaces Nightly News

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The Media Equation: A Different Deal Mania Grips TV

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With Political Ad Profits, Swing-State TV Stations Are Hot Properties

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Egypt’s New Leaders Press Media to Muzzle Dissent

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BBC Shelves Its 3-D TV Programming Plans

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The TV Watch: Cooking Up Redemption, With a Dollop of Denial

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Advertising: A Spokesman Finds Fame Interviewing Tiny Experts

Beck Bennett, 28, is a comedian and writer who poses deadpan questions to an array of adorable children in a near-omnipresent AT&T ad campaign.

    

DealBook: Tribune to Buy 19 TV Stations Amid Groundswell of Consolidation

The Tribune Company agreed on Monday to buy 19 local television stations for about $2.7 billion, becoming one of the nation’s biggest commercial TV station owners.