Hasta La Creative!

McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to  “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. continued…

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From Arnold Worldwide comes “Runnovation Anthem,” a spot for New Balance that depicts people running in different environments interspersed with cuts of what appear to be acts of science. There’s also a very loud musical number, which one would suppose is the titular anthem, despite not being very anthemic. The song is so utterly terrifying, in fact, that it’s easy to imagine all of these people running away from a masked pursuer who chases them while playing this song full-blast on a JVC Kaboom Box held above his or her head.

With an introduction to the idea of “Runnovation” (running + innovation for those playing at home) out of the way, the campaign will unfold into three different storylines across media platforms, with the first focusing on a grassroots fitness group called “November Project.” If you’re interested in watching some suburban white dudes run around outside and yell “fuck yeah” for a while, watch this video:

Did you enjoy watching those people vomit? Yeah, you probably did, you sicko. Credits after the jump.
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New Career Opportunities Daily: The best jobs in media.