It’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to…
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand needed to find a way to individual consumers with customized messaging, but before July 2020, when it consolidated all media with Omnicom’s largest media agency, OMD, it relied on disconnected data to…
During the first year of the pandemic, the need for work-from-home electronics caused a surge in sales for many manufacturers. As the public health crisis continues, the need for fast, reliable tech is on track to reach unprecedented heights, showing a rapidly changing market. It is with an eye toward how technology will serve the…
Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units–more than the global population. With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets…
Brainly, the world’s largest online learning platform and homework help community, is delivering predictions for the future of EdTech in the new year. AI-Enabled Adaptive Learning The growth of technological capabilities means that a variety of media and learning-support tools now exist to help students receive a high-quality education through the Internet. Teachers can appreciate […]
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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn’t, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures…
While it has been an integral part of our lives for decades, technology is essential to our daily lives now more than ever, thanks to a constantly changing and restrictive pandemic. Globant, a digital IT and software development company, is reminding us to continue adapting and reinventing. In an effort to show what the world…
Despite some developments in making diversity in tech companies a higher priority, it’s still clear that more needs to be done. Palm, an electronic technology company, is reminding us that real inclusion starts at a local level. In an effort to expand the technology space to local and underserved communities, Palm announces a new partnership…
The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it’s about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs’ marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance…
As more brands jump on the rise of NFTs (non-fungible tokens), a Dutch e-commerce retailer is using them to subvert the luxury fashion industry. Last month, luxury online fashion retailer Winkelstraat.nl (WS.NL) launched what it claimed was the world’s first wearable NFT. The campaign, created by Amsterdam agency We Are Pi, began with the retailer…
Technology has advanced quite a bit over the past couple of decades, especially when it comes to photo sharing and video conferencing. Snapping, archiving, and sharing those special memories–whether we send them through our devices or over a quick video call–now comes with the ease of clicking a button, making our ability to connect much…
Adweek has covered quite a few autonomous grocery delivery pilots over the years, but the latest has a decidedly feel-good angle: Ford is using a low-speed autonomous shuttle to bring 10,000 pounds of fresh food to senior citizens in its hometown of Detroit. In a six-month pilot, the shuttle will run along a fixed route…
Hudson, the newspaper, magazine and snacks retailer found at airports and train stations, is bringing Amazon’s palm-scanning technology to its Amazon Go-enabled store at Dallas Love Field Airport. According to a press release, this is the “first retailer in the travel industry” to add Amazon One and give travelers a contact-free way to enter and…
Gender disparity in computing is an ongoing conversation, with daunting statistics showing that women in STEM are both underrepresented and underpaid. Many experts believe that reaching out to girls and encouraging them to pursue computer sciences at a young age could create significant change in the industry. To that end, the nonprofit organization Girls Who…
Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up. The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating….
Supplemental insurance company Aflac was forced to adjust its lead generation strategy when the pandemic’s social distancing requirements put its main marketing tactic on hold. The company’s ability to upend its sales focus didn’t take a miracle, but it did rely on a form of marketing magic via its evolving three-year partnership with advertising analytics…
Lowe’s is tapping laser scanning technology to help DIYers better place their carpeting. The home improvement chain announced a new room measurement tool this week powered by Lidar–a technology that gauges how long light takes to travel to and from a surface to measure a space. The feature will first be integrated into flooring listings…
Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an…
As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage–as CNN has begun to do with its new Vault platform–to…
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
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