Hudson, the newspaper, magazine and snacks retailer found at airports and train stations, is bringing Amazon’s palm-scanning technology to its Amazon Go-enabled store at Dallas Love Field Airport. According to a press release, this is the “first retailer in the travel industry” to add Amazon One and give travelers a contact-free way to enter and…
Gender disparity in computing is an ongoing conversation, with daunting statistics showing that women in STEM are both underrepresented and underpaid. Many experts believe that reaching out to girls and encouraging them to pursue computer sciences at a young age could create significant change in the industry. To that end, the nonprofit organization Girls Who…
Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up. The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating….
Supplemental insurance company Aflac was forced to adjust its lead generation strategy when the pandemic’s social distancing requirements put its main marketing tactic on hold. The company’s ability to upend its sales focus didn’t take a miracle, but it did rely on a form of marketing magic via its evolving three-year partnership with advertising analytics…
Lowe’s is tapping laser scanning technology to help DIYers better place their carpeting. The home improvement chain announced a new room measurement tool this week powered by Lidar–a technology that gauges how long light takes to travel to and from a surface to measure a space. The feature will first be integrated into flooring listings…
Google aims to position its smartphone Pixel 6 as being “as individual” as its owner while it rolls out a European campaign, beginning in Germany. The campaign, created by Anomaly Berlin, will promote Pixel 6 and Pixel 6 Pro which went on sale initially in October, with the aim of conveying the phones as an…
As the craze around non-fungible tokens (NFTs) continues to captivate the crypto world, major media companies are still feeling out ways to package their legacy brands into one-of-a-kind art pieces for digital ownership. Their experiments have ranged from selling off historic moments from archival footage–as CNN has begun to do with its new Vault platform–to…
Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
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In celebration of our 2021 Hot List issue, we are joined this week by Adweek’s TV editor, Jason Lynch and media editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here. Stream the new episode below,…
The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO’s integrated campaign to promote…
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]
The post When Bahlsen Cookies Drop from the Sky, Good Things Are In Store appeared first on Adpulp.
Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. “We chose that name because we want to send a clear signal to the world about…
Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said…
The Covid-19 pandemic raised awareness around a growing need for remote work solutions, which led many communications companies to step up their game when it comes to ease-of-use and connectivity across barriers. Going forward, these solutions are being implemented more widely to keep people in touch across many different industries, including racing. To that end,…
Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper Labs’ NFT marketplace for basketball NBA Top Shot will be featured on the Boardroom website through news and feature stories, as well as giveaways, spotlights…
When fans arrived to see Australian DJ Alison Wonderland at Red Rocks Amphitheatre in Denver on Sept. 14, they encountered a new means of entry: their hands. The source? Amazon. In partnership with digital ticketing company AXS, the ecommerce platform installed “ticketing pedestals” that use a pay-by-palm technology called Amazon One at the 80-year-old venue….
Two decades ago, Apple launched a series of quirky and memorable ads about “Switchers,” aimed at getting PC loyalists to try a Mac desktop. You might remember the campaign’s surprise star, student Ellen Feiss, who hazily recalled a class essay being eaten by her PC. A few years later, Apple went even harder in its…
The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a minority ethnic background, according to the Creative Industries Federation in the U.K. One of the issues is that more than 65% of students from Black, Asian and minority ethnic groups struggle to find creative role…
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar–Adweek’s Grand Brand Genius honoree for 2021–unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth…
While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…
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