Sony PlayStation 3: Thumb

Sony PlayStation 3: Thumb

Playboy forever.

Advertising Agency: TBWA\Wien, Vienna, Austria
Creative Directors: Gerd Turetschek, Robert Wohlgemuth
Copywriter: Gerd Turetschek
Art Director: Jan Christ
Account Supervisor: Barbara Lung
Photographer: Gerhard Merzeder
Graphic Designer: Andreas Schwitter

SOS Sahel: Fat Death

SOS Sahel: Fat Death

In Africa, not everyone dies from hunger.

Advertising Agency: TBWA/MAP, France, Paris
Creative Directors: Sébastien Vacherot, Manoelle Van Der Vaeren
Art Director: Marielle Postec
Copywriter: Thomas Olivri
Photographer: Michel Dubois
Published: April 2008

Medion Erazer: Sissyfight

Medion Erazer: Sissyfight

Advertising Agency: TBWA Duesseldorf, Germany
Creative Directors: Fabian Kirner, Kai Roeffen
Art Directors: Sebastian Schnell, Andreas Hinsenkamp
Copywriters: Sebastian Schnell, Andreas Hinsenkamp, Fabian Kirner
Illustrator: virtualrepublic.org
Other credits: piratesnparadise.de, 3klang.com
Aired: February 2008

iPod + iTunes: Gamma

iPod + iTunes: Gamma

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Demian Oliveira, Jamie Reilly
Agency Producer: Serena Auroux
Assistant Producer: Chrissy Gilmartin
Lead Interactive Designer: Ryan Conlan
Interactive Designer: Jessica Tong
Agency Interactive Producer: Mikette Miller

Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: John Barr

Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin

Animation/Design Co: Logan

Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders

Post Co: CO3
Stefan Sonnenfeld, Brian Robinson

Baden Baden: Embroidery

Baden Baden: Embroidery

Baden Baden. Handmade Beer.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Luciano Lincoln
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Released: December 2007

Sony PlayStation 3 / MotorStorm: Ads

Sony PlayStation 3 / MotorStorm: Ads

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Published: September 2007

Absolut Vodka: Taxi

Absolut Vodka: Taxi

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Released: November 2007

Absolut Vodka: Cash Machine

Absolut Vodka: Cash Machine

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
Released: November 2007

Dona Benta carrot cake: Girls

Dona Benta carrot cake: Girls

Feed your bunny. Dona Benta carrot cake.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008

Dona Benta carrot cake: Boy

Dona Benta carrot cake: Boy

Feed your bunny. Dona Benta carrot cake.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008

Baden Baden: Believe

Baden Baden: Believe

$15 a bottle. And believe us, it sells.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Baden Baden: Over

Baden Baden: Over

We’ve got it, but it’s over.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Baden Baden: Waiting

Baden Baden: Waiting

1 am. And the kids at home waiting for dad to finish his beer.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007

Bringing Print to Screen

Absolut is bringing one of their print ads to life in the newest spot from TBWA, titled, “Dissection.” The original print ad featured an exploding glass that reveal the vodka within. In the spot, TBWA takes it to the next level with the Absolut bottle itself exploding in slow-mo and the liquid inside staying in the quintessential shape. According to AdWeek, the vodka was actually shot in slow frames and minimal (20% or less) was CGI animation. I enjoy the ending where the pieces assemble themselves back together for the end tagline, “In an Absolut World.” Check out the ad for yourself below… what do you think?

Technorati Tags: , , , , , , , ,

Absolut: Dissection

Absolut: Dissection

Advertising Agency: TBWA/Chiat/Day, New York, USA
Worldwide Creative Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady

Production Company: Psyop, New York
Directors: Marco Spier, Chris Staves, Mate Steinforth
Designer: Mate Steinforth
Director of Photography: Martin Ahlgren
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Live Action Producer: Paul Middlemiss

Visual Effects Company: MassMarket, New York
VFX Executive Producer: Justin Lane
Technical Director: Jacob Slutzky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Pre Visual Artist: Damon Ciarelli
Editor: Cass Vanini
XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland
Roto Artists: Leslie Chung, David Marte, Joon Park

Sound mixer: Peter Holcomb, Sound Lounge, New York
Music: Small Sails, Somnambulist

TBWA/MAP: ReZolutor 0.8

TBWA/MAP: ReZolutor 0.8

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Programmer: Priska
Art Buyer: Vanessa Barbel
Production Company: Creative Syndicate
Released: January 2008

The House Cafe: Tea for health

The House Cafe: Tea for health

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Gokhan Yucel
Copywriter: Cem Ozturk
Art Director: Banu Ustundag

Advertising Week: Ideas

Advertising Week: Ideas

From 14th to 18th of January 2008 all ideas circulate.

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Photographer: Jean-Yves Lemoigne
Art Buying: Vanessa Barbel
Published: January 2008

Eukanuba: Parasailing

Eukanuba: Parasailing

Extra performance for dogs.

Advertising Agency: TBWA / Fusion
Art Directors: Tugba Kantarcioglu, Hakan Ertan
Copywriter: Erkan Erdem
Illustrator: Erol Gunes

foodonclick.com: Rambo

foodonclick.com: Rambo

Free DVD for every purchase.

Advertising Agency: TBWA, Istanbul, Turkey
Creative Director: İlkay Gürpınar
Creative Head: Gokhan Yucel
Art Director: Esra Ayas
Copywriter: Ali Åžener