Guns N Roses

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I Tried a KFC Doughnut Sandwich, and Here’s What You Need to Know

What if we haven’t been living through a short-lived chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age? When the Popeyes chicken sandwich went from viral phenomenon to sold-out status in a mere week, we at Adweek assumed things would quiet down for a while. But…

Nike Loves Working With the Founder of This Undeniably Edgy Shop

It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. “From there, I was able to get to know the 360 nature of the brand, which grew our partnership to new levels,” she explained. The iconic brand that…

5 Takes on Facebook’s New Ad Platform

The Zuck

One of the biggest announcements at this year’s Advertising Week concerned Facebook and the “relaunch” of its advertising platform, Atlas.

Whether we want to admit it or not, Facebook plays a huge role in determining which ads audiences see — and this move is its attempt to knock Google off the online ad throne. The idea is that Facebook can more effectively show the ads you make and place to people who actually want to watch them…but you knew that already.

We asked five contacts in the ad/marketing industries for their takes on this development.

First, two voices from the (digital) agency world.

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New Career Opportunities Daily: The best jobs in media.

“Night of the AdEaters” Comes to New York City

adeatersGeico gecko slaughtered!

Ronald McDonald tortured!

For New York Advertising Week’s finale, AdEaters will come to the industry’s birth place on Friday, September 25th. Imagine hundreds and hundreds of the best commercials from 54 countries being celebrated in one place and in one night. With the use of our favorite American advertising icons in its new trailer, it seems that the AdEaters event at Terminal 5 will prove to be extremely entertaining. As if the industry wasn’t already bubbling enough for this event’s arrival, the AdEaters team joined Mad Men fans dressed in 60’s regalia and stormed Times Square for the season premiere of “Mad Men.” New York will be exploding with ad-citement, so much so that I may cancel meetings that week to check it out. Shhh, don’t tell – buddy pass, anyone?

Tickets are available on its official website, which is linked above.

As a preview, here’s a commercial from Ford that will be featured at the Night of the Adeaters.

Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for 8+ years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @Twitter or her firm Germ, LLC.

Jon and Kate Plus 8,000: The Big Ad Gig

bigadgigIt was bound to happen. The advertising business is about to get its own reality show.  The Big Ad Gig is a competition where aspiring ad creatives are invited to enter video submissions and creative books for a chance to win one of four paid freelance gigs at a big NY agency for a month. OK, in terms of reality TV, it’s not exactly eight kids and a cheating husband, but it’s our little drama.

Eight finalists will be chosen to come to New York to deliver their creative pitches to a live audience during Advertising Week, and they will be judged by a panel of big agency big shots. In addition to winning an agency gig, they will also gain some significant exposure: the winning campaign will get produced and run across Microsoft Advertising’s media properties.

This reality show will be an amazing opportunity for four young advertising hopefuls to gain exposure and employment in the heart of the advertising world, but I can’t help but think of the other reality of the advertising business now: thousands and thousands of advertising creatives who are out of work.

No one gets into advertising for job security, because there is none. Most creatives I know, myself included, work in advertising because they simply can’t work anywhere else. As my friend and mentor Ken Krimstein told me when he ushered me into the business, “Advertising is the refuge for odd toys.”

Before I got into the ad business I was a creative person without a way to make a living creatively. Finding out about working in advertising was a revelation. When I heard that someone was going to give me a job and pay me for being creative, it was like an answered prayer.

Now, I’m a dozen years into this business and I see it dying. I’m not saying that advertising is dead, but at this point it has been badly wounded by a perfect storm of massive overexposure, a changing media landscape, and one of the shittiest economies on record. So, all of those creatives—the odd toys, my friends—are just SOL right now.

I’m not painting a picture of a wonderful business gone bad. Along with getting paid for being creative comes the inevitable price for being creative in a non-creative world. What I’m mourning is a wonderful opportunity that may not be available for many more creative people, for much longer.

Now, I’m sure the contest was designed to attract young ad creatives, just out of school and eager for their first big break in the ad world. But I just checked the contest rules and it’s open to anyone 18 or older who is not currently a full-time employee with a contract. Let’s see, that’s, well… almost everybody, including those thousands and thousands of unemployed creative folks I was talking about earlier. I’m wondering if the people who came up this reality show idea really thought this one out. Stay tuned because, frankly, this reality show could get ugly.

Steven Stark is a Copywriter, Blogger and Creative Director for hire. He can be contacted @ www.stevenstark.net


Advertising Week: Ideas

Advertising Week: Ideas

From 14th to 18th of January 2008 all ideas circulate.

Advertising Agency: TBWA/MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Alexandre Veret
Copywriter: Frederic Sounillac
Photographer: Jean-Yves Lemoigne
Art Buying: Vanessa Barbel
Published: January 2008