Hasta La Creative!

“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football’s territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So […]

The post Football Is Back (To the Delight and Disgust of Millions of Americans) appeared first on Adpulp.

The NFL’s newest venue is slated to open this weekend when the Los Angeles Rams face the Dallas Cowboys in their new, state of the art home. SoFi Stadium, in Inglewood, Calif., is a $5 billion project spearheaded by Rams owner and chairman E. Stanley Kroenke. (The Los Angeles Chargers will also play at the…

Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance’s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. “Coco has established herself as a leading voice […]

The post “We Got Now,” New Balance Athletes Say (And I Believe Them) appeared first on Adpulp.

Sports fans haven’t had many reasons for excitement in 2020, with several keystone events canceled and seasons delayed. Even when sports like basketball have seemed on the path to returning to normal, new rounds of Covid-19 infections made each subsequent week uncertain. But for now, optimism reigns as the NFL regular season prepares to begin…

Tim Dougherty and his son, Pat, have been going to Pittsburgh Steelers games together for nearly two decades. It’s something that Tim first experienced with his own father in the late ’60s when they attended a Steelers game in the old Pitt Stadium, and he’s been a season ticket holder since 1973. This year, of…

Collectively, Venus and Serena Williams have won 122 singles titles and 30 majors, spending a total of 327 weeks ranked as the top women’s tennis player in the world. Without a doubt, the two phenoms have changed the game forever. But throughout their careers, coverage of their rise leaned heavily on the rivalry between the…

Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp’s new podcast today. We’ve previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday’s newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza […]

The post Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here appeared first on Adpulp.

Members of the Los Angeles Sparks, one of the most lauded teams in the WNBA, dedicate themselves to the game to the tune of more than 2,000 hours of training a year. And the elite athletes, with a history of activism, plan to push “just as hard for change in society,” according to a short…

Key Insight: Sports viewers, like other TV viewers, continue to migrate away from traditional pay TV. Media programmers have long predicted that months of pent-up demand for live sports programming would lead to record viewership (and robust ad sales) upon professional sports’ return to the airwaves–and as leagues like the MLB, NBA and NHL have…

For many of us, sport is a much-needed divergence from our daily lives. Historically, when the economy was down or when you were experiencing life’s daily discord, sports was a welcome aberration for the mind. As a fan, you could always count on your favorite team taking the field or court a certain time of…