Hasta La Creative!

A feature-length documentary about Canadians’ passion for hockey–much of it shot by the fans themselves over a single day–has become one of the biggest sports events in the country since live hockey came to a halt and the Stanley Cup playoffs were postponed due to the coronavirus outbreak. Hockey 24, in the works since November,…

Nascar will prohibit the Confederate flag at all future events and properties, according to a statement the auto racing brand released today on Twitter. The announcement comes just a day after Darrell Wallace, Jr., the first Black driver in 50 years to win one of Nascar’s top three national touring series, called on the brand…

South Korean female gold medalist speed skater Shim Suk-hee became a national icon when she spoke out against her experience of sexual and mental abuse within the sport, prompting a movement within the country’s athletic community. As the #MeToo movement gained traction around the world, Suk-hee spoke out to allege that her former coach–who has…

After doling out several social initiatives to abate fans’ hankering to watch some action on the ice, the National Hockey League (NHL) has given hockey hopefuls something to hold out for in 2020: a modified Stanley Cup Playoffs experience. Both fans and players have wanted the NHL to complete its regular season since games have…

Michael Jordan was one of the most sought after athlete brand ambassadors ever. The six-time NBA champion starred in plenty of commercials and, along with Magic Johnson, ushered in the age of basketball players turned business executives. Jordan is the only professional athlete billionaire, and his focus, even while dominating the NBA, was on building…

One of the WWE’s highest-profile superstars, John Cena, has made a career of being self-referential, in the cheekiest way, often showing up for matches in T-shirts with his own face plastered across his impressively ripped chest. But today he’s pumping up someone else instead: Dr. Evan Shannon, an internist and young father who’s working nearly…

With major sports leagues shut down for the foreseeable future, an up-and-coming futuristic sport is looking to help fill the void with a particularly social distancing-friendly type of competition. The Drone Racing League has seen a 200% uptick in viewership in the past year–a trend that has accelerated since the start of the coronavirus pandemic…

The biggest sporting event of the foreseeable future will not involve any athletics. No one will throw a ball, block a pass or break a tackle. There will be no highlight reel or box score, no Jumbotron or replay booth. This year, the NFL Draft, which typically resembles a sort of ostentatious debutante ball for…

If that leaky faucet didn’t bother you in January, odds are it’s now at the top of the to-do list as Americans familiarize themselves with every nook, cranky and squeaky floorboard of their abodes. And yet, it’s these intricacies that make a home. The humble home, along with the communities surrounding them, are central to…

Artificial intelligence startup WSC Sports found a niche for its technology in the form of enabling sports leagues and teams to share video highlights to social platforms minutes after they take place. But what happens when the games are put on hold? “You don’t plan for a case where the sports world will just stop,”…