For much of mankind’s history, artists and art aficionados have sustained a fascination with the depiction of the human body–sans skin. Skeletons and skulls utilized as popular artistic imagery can be traced as far back as when the Pre-Pottery Neolithic B plastered human skulls created in the ancient upper Mesopotamia region between 8,000 and 6,000…
While face masks help prevent the spread of Covid-19, they can also make communication difficult not just by muffling the speaker’s voice, but also because they hide nonverbal cues that come from facial gestures using the nose, mouth and chin. That leaves the eyes, eyebrows and forehead to do more of the talking. Focusing on…
You know that thing you’ve always dreamed of doing? Maybe it’s ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it’s scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake…
A new marketing push from Budweiser is tapping into a stateside ideal–namely, that determination, hard work and overcoming adversity will get you to where you want to go. In partnership with Grammy-nominated musical artist and social activist Halsey (aka Ashley Frangipane), the beer brand’s latest addition to its “Be a King” campaign depicts Frangipane’s real-life…
All traces of Kraft Mac & Cheese’s tongue-in-cheek “Send Noods” campaign that debuted last week in time for National Noodle Day have been erased from the brand’s as a result of backlash the brand received. The campaign, created by recently founded agency Mischief, asked people to send comfort food in the form of Kraft Mac…
Liquid I.V., the thirst-quenching brand best known for its flavorful, travel-friendly electrolyte drink powders, will be further amplifying its non-GMO product line with the inclusion of an immune support blend. The Hydration Multiplier + Immune Support mix, which was unveiled last Thursday on shelves at major retailers (Walmart, Amazon, Costco) nationwide, boasts a citric-tasting fusion…
While Oreo generally sticks to a lighthearted, playful message when promoting its beloved sandwich cookies, the brand is taking on a more serious tone in a new short film for its #ProudParent campaign. Doubling down on its stance as an advocate for the LGBTQ+ community, Oreo unveiled the campaign in partnership with national advocacy organization…
Key Insights Product innovation is still necessary to prevent iconic brands from becoming antiques While stuck inside during the pandemic, plenty of people have decided to spruce up their surroundings. The result has been great for home improvement retailers such as Home Depot, Lowe’s and Ace Hardware, which have seen sales spike as the nation…
In its first broad base marketing campaign, Native Cosmetics is looking to move beyond cult status and into the mainstream, positioning its aluminum- and paraben-free deodorant as something that works for everyone. Launched as a direct-to-consumer deodorant brand in 2015, Native quickly gained a dedicated following among environmentally- and health-conscious circles online. Its community is…
While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and…
Business is heating up for Cooler Screens. The technology company that replaces refrigerator and freezer doors with digital screens that display ads alongside product inventory said Monday it had secured $80 million in funding from investors including Verizon Ventures and Microsoft’s M12 venture fund, valuing the company at half a billion dollars. The new cash…
Following a trend in which American consumers increasingly see their pets as family members and are spending big bucks on products and services that emphasize animal health and well-being, 55-year-old pet retailer Petco is rebranding as a health and wellness company with a new look and a “major marketing campaign,” which will kick off in…
When the coronavirus crisis sent U.S. businesses and schools into lockdown in March, quarantining consumers of all ages and experience levels began donning aprons and baking their anxieties away, opting to produce their own sourdough, focaccia and challah instead of going the store-bought route. As a result of the DIY bread craze, King Arthur Flour…
Early in the coronavirus pandemic, it seemed every brand on the planet had incorporated an ode to healthcare heroes into their messaging. While those campaigns ranged from profound and important to tokenizing and repetitive, the majority of those efforts have tapered off by now. Roughly seven months into the pandemic, many consumers have expressed exhaustion…
If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food. To celebrate National Noodle Day (there truly is a…
On Friday, a slick new platform devoted to culinary content joined the panoply of sites vying for the attention of the serious home cook. It features a host of articles about banana leaf steaming, seed cultivation and the history of tea in America. But the marquee element is a short film developed and directed by…
Key Insights CPG brands are coming up with creative ways to maintain certain consumer behaviors that involve their products Add Oktoberfest to the list of events either altered or canceled due to the ongoing public health crisis. With the celebration, hosted annually in Munich, Germany, called off, Campbell’s snack brand Snyder’s of Hanover is attempting…
Canned soup sales have benefited from more people eating their meals at home during the pandemic. The product’s reputation as a healthy source of nutrition, however, is another matter. To challenge the perception that canned soup can’t be good for you, Campbell’s soup brand Well Yes!, which contains simple ingredients and no artificial additives, has…
One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Given the abundance of emotional support that pets provide, it’s no coincidence that Americans have wanted to reward these worthy companions with toys, treats and a growing number of high-end pet foods. As Adweek reported…
As one of the world’s largest advertisers, CPG manufacturer Procter & Gamble has clout within the industry. And now it has a demand. Speaking at the virtual Association of National Advertisers’ 2020 Media and Measurement Conference, Marc Pritchard, P&G’s chief brand officer, said he expects the industry to have a cross-platform measurement pilot in place…
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