Aug 12

Viewers Returning to Live Sports, but Not Necessarily on Linear TV

Posted in: Uncategorized

Key Insight: Sports viewers, like other TV viewers, continue to migrate away from traditional pay TV. Media programmers have long predicted that months of pent-up demand for live sports programming would lead to record viewership (and robust ad sales) upon professional sports’ return to the airwaves–and as leagues like the MLB, NBA and NHL have…

Related posts:

  1. New Campaign for USA Swimming Is Advertising Gold Colle+McVoy’s new work for USA Swimming, the national governing body...
  2. ESPN Puts College Football Fans In Focus After years of debate and controversy, the 2014-15 college football...
  3. #DoTheCurl This February (A Message from Cheetos Winter White Cheddar Curls) Americans love sports, but not all sports get the love...
  4. Pickleballers Say, “Let’s Go Again” Pickleball—a synthesis of tennis, racquetball and ping pong—is one of...
Tags:
No Responses to “Viewers Returning to Live Sports, but Not Necessarily on Linear TV”

Post a Comment