Stadiums Across America Are Empty, So What Happens to Those Naming Rights Deals?

Two months ago, amid the virtually uninterrupted stream of lugubrious news about Covid-19 deaths, unemployment and civil unrest, a brighter bit of news popped up in Seattle. The old Seattle Center Coliseum–a 13,000 seat arena built in 1962 for the Seattle World’s Fair and currently undergoing a $900 million renovation–would be getting a new name….

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