There is a Yiddish proverb: “Better an ounce of luck than a pound of gold.” Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League,…
The National Basketball Association has rosters featuring players from roughly 50 countries. But none from India. Scott Levy is working on that. As the NBA’s managing director for Asia, Levy spent the last 10 years building a youth and academy system in India. In 2021, its brought Punjabi player Princepal Singh to the NBA’s developmental…
The thing about news is it happens all the time, every day. That can blur weeks into months and months into holy crap, it’s somehow the end of another year. So I asked Adweek’s reporters and editors to take a moment and take stock of all their hard work in 2021 to choose their favorite…
The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic surge is stealing much of professional and college sports marketers’ Christmas cheer. On Monday, the NHL cited a flood of coronavirus-related postponements for forcing the league to suspend play after Tuesday night’s games. NHL action…
For many, retirement is a time to get in touch with hobbies, take scenic road trips and slow down to appreciate the little things that may have passed them by. Yet, learning to relax after a lifetime in the spotlight might not be as easy as one would hope. It is with this in mind…
A new professional football league is on the way in 2022–the USFL–and NBC Sports has struck a deal to air its regular and postseason games beginning next April. Top line NBC Sports is set to present 21 USFL games across NBC (which will have eight games), USA Network (nine games) and streamer Peacock (four games)….
NBA star Kevin Durant was an early believer in digital currencies, and he’s continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase. The partnership will include content and education around crypto, NFT news and creation and…
Several major brands are lacing up their skates for the Truly Hard Seltzer NHL PreGame fan festival, which will accompany the National Hockey League’s 2022 Discover NHL Winter Classic game Jan. 1 at Target Field in Minneapolis–home of Major League Baseball’s Minnesota Twins–with the St. Louis Blues visiting the Minnesota Wild. The game will be…
The National Hockey League’s Coyotes have been in Arizona for a quarter of a century. Yet even their front office knows the team has little to show for it. The franchise moved to Arizona in 1996 after playing the previous 24 years in Winnipeg, Canada as the Jets. Since then, the Coyotes have gone bankrupt….
If it’s the first Tuesday in December, that can only mean one thing: It’s World Trick Shot Day. Oh, you didn’t have that on your calendar? Well, that could mean you’re not a Harlem Globetrotters fan, or a young basketball player that sports and entertainment media agency Team Whistle is hoping to court in a…
Super Bowl 56 starts with a coin toss. But marketing strategy in advance of the Big Game can’t leave that kind of spending to chance. As privacy concerns diminish the value of third-party cookies, it’s increasingly difficult for brands to predict the return on Super Bowl ads by connecting online fan behavior to real-world engagement…
If you had asked Philadelphia 76ers president Chris Heck about crypto a year and a half ago, he jokes he would have thought you were talking about a Superman comic. But cryptocurrency has since become something of a quarantine obsession for the NBA team executive. After spending around a year poring through research on the…
Returning for its second year, the Brandweek Sports Marketing Summit was held from November 15-18. For four days attendees heard from marketers and executives from the major sports leagues as well as current and former sports professionals as they discussed the sports landscape of the past year and what the future holds. The themes explored…
With the holiday season upon us, sports retailer Foot Locker is launching an online global campaign targeting Gen Z featuring some of social media’s biggest stars–and its own employees. Titled “Celebrate,” the in-house series of ads running on digital and social began with revealing content on Instagram and TikTok featuring “fit checks” and using the…
You could say that professional hockey is back but according to the National Hockey League’s (NHL) latest campaign, declaring it a “regular season” might be somewhat misleading. After all, hockey has more than its fair share of unpredictable moments, making this time of year far from “regular” for devoted fans of the sport. The “Nothing…
As it becomes more common to see women leading the front offices of sports organizations, two women who have ascended the ranks: Catherine Ra?che, vice president of football operations of the Philadelphia Eagles, and PGA Tour’s DEI chief Neera Shetty. Both women joined Adweek’s Brandweek Sports Marketing summit to talk about what’s next for women…
Seven-time Olympic Gold medalist Katie Ledecky has not only made a splash at the past three Olympic Games but she’s also solidified herself as an authentic brand ambassador. She works with various global brands thanks to her innate ability to connect with consumers easily. Ledecky spoke at Adweek’s Brandweek: Sports Marketing Summit about what it…
Created in the U.S., popularized during the American Revolution, professionalized before the turn of the 20th Century–baseball’s roots in this country run deep. But does the sport’s rich history matter to the global fan of the future? What can be done to revitalize what was once known as America’s Pastime and invigorate young fans? Marketing…
On a mission to create a better Milwaukee, the Bucks basketball team take part in socially responsible programs, initiatives and collaborations with community partners. Raven Jemison, evp of business operations at the Milwaukee Bucks, joined Adweek to discuss being a leader and operator of a diverse and inclusive sports company and how players on and…
Super Bowl 56 won’t be played in a stadium, but in a 300-acre Los Angeles neighborhood that includes 2,500 homes, 25 acres of parks, a performance venue, shops, restaurants, movie theaters, offices and a man-made lake. Which just happens to include SoFi Stadium. Hollywood Park is just the latest example of how National Football League…
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