Motor sport Formula 1’s marketing chief Ellie Norman is leaving the organization after four-and-a-half years. Norman joined the organization following the acquisition of the sport by Liberty Media in 2017 from Virgin Media. Norman started as the sports director of marketing before being promoted the following year to director of marketing communications. She will leave…
Spanish soccer league LaLiga kicked off a new Facebook Fantasy Games entry over this past weekend: LaLiga 3 to Win. Facebook Fantasy Games debuted last September, and they are available free-of-charge via the social network’s flagship Android and iOS applications. The games enable players to take on their friends and other users and make predictions…
Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season. A 60-second spot for Expedia’s home-rental platform Vrbo, will air during NBC’s pregame show in the U.S. and during halftime in Canada. It’s the debut of Vrbo’s new agency partner–Wieden+Kennedy–and is the…
The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years. If they aren’t going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself? In December, the National Football League gave 18 of its…
Between the on-field drama at California’s SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and…
Known for making breakfast a slam dunk, Denny’s is taking things literally by partnering with Stanford University basketball player Fran Belibi to promote the limited-time return of its Super Slam breakfast. The name, image, likeness (NIL) deal will also see the restaurant chain donate $25,000 in Belibi’s name to the Billie Jean King-founded Women’s Sports…
It has been 17 years since Super Bowl fans witnessed a Lay’s Potato Chips ad during the big game. Now, the popular chip brand is ready to make a triumphant return. Today, Frito-Lay confirmed that the snack tentpole will return to Super Bowl 56 with an in-game spot. The news arrives mere days after the…
Fox Sports and Twitter will once again join forces for FIFA Men’s World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023. The FIFA World Cup English-language broadcast rights-holder through 2026 and the social network will build on their previous collaborations for the men’s and women’s events in 2018 and 2019,…
The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…
Olive, a provider of payment services and online vehicle protection plans, reached a North American partnership with the National Hockey League covering the remainder of the ongoing 2021-22 season. The brand will be the official auto mechanical breakdown coverage partner of the 2022 Stanley Cup Playoffs and Stanley Cup Final, and it will receive exposure…
The January transfer window in soccer–the period of the year when teams can buy, sell and transfer players–is normally an exclusive time reserved for the sport’s elite, but eBay is trying to democratize it. This month, the e-commerce platform will give U.K. fans a chance to sign soccer legends Roberto Carlos and Eni Aluko to…
Disney Ad Sales has secured 11 sponsors for Monday’s College Football National Championship Game on ESPN, which features a match-up between SEC powerhouses Georgia and Alabama. Top line AT&T is returning as the presenting sponsor of the National Championship Game–the culmination of the college football season–and Mercedes-EQ will serve as the halftime entitlement sponsor. AT&T…
Knife crime has been on the rise in London in recent years, with more than 10,000 knife offenses in the city between June 2020 and June 2021. Last year was also the worst year on record for murders involving teenagers in London, most of which involved knife attacks. While numerous public-service campaigns have attempted to…
When the stakes are raised during postseason football, fans’ experience can feel even more heightened. To match the intensity of the sport, ESPN is offering viewers something that can elevate their pregame cooking as well: a special spice blend named Postseasoning. The custom seasoning is a zesty mix of salt, onion, gochugaru (Korean chili powder),…
After more than nine months of shopping, The Athletic has secured a buyer for its subscription-based sports media operation, agreeing to an acquisition by The New York Times Thursday morning for $550 million, according to The Information. The deal follows on the heels of a number of major consolidations in the media ecosystem, but it…
Following last year’s complaints that streaming service Peacock had only scattershot coverage of the 2020 Tokyo Olympics, NBCUniversal has made a big change for next month’s Winter Games. Peacock Premium subscribers in the U.S. will be able to livestream all of NBCUniversal’s coverage of the Beijing Games, which will be held Feb. 2-20. The streamer…
Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA. During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion…
The National Hockey League, the NHL Players’ Association and SAP teamed up with social impact education innovator EverFi on the third year of the Future Goals Most Valuable Teacher Program Presented by SAP. Fans can go to NHL.com/MVT through March 31 to choose their favorite out of 20 nominees for Most Valuable Teacher of the…
Last year’s most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for all of its TV packages, worth an estimated $10 billion annually over the next decade. Not only did the agreements keep the NFL games on CBS, Fox, NBC, ESPN and ABC–ensuring that linear TV will…
Extra! Extra! The College Football Playoff, ESPN and Twitter teamed up on a way to bring select tweets from fans of College Football Championship teams the University of Alabama and the University of Georgia to fans attending the game, in newspaper form. The Twitter Tribune will be distributed after the title tilt Jan. 10 at…
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