Dec 21

The NHL Takes a Holiday Break as Covid-19 Cancellations Put Sports Marketing on Ice

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The omicron variant of Covid-19 put the entire National Hockey League on an impromptu holiday vacation. But the latest pandemic surge is stealing much of professional and college sports marketers’ Christmas cheer. On Monday, the NHL cited a flood of coronavirus-related postponements for forcing the league to suspend play after Tuesday night’s games. NHL action…

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