It’s 8 a.m. You log on to your first Zoom call of the day and, thanks to your shoddy Wi-Fi, you immediately freeze on screen. Cue a frantic restart. Next, you contend with a day of relentless buffering as you try to finish a work project, your stress levels rising so high you want to…
Saatchi & Saatchi New York launched a new spot for Tecate ahead of the presidential debate tonight, introducing the concept of the “Tecate Beer Wall.”
“The time has come for a wall, a tremendous wall,” the voicover begins at the beginning of the spot, as Tecate’s Black Eagle mascot soars overhead. Groups of men in Mexico and California gather, seemingly in opposition to each other. That is, until someone places a can of Tecate down on the 3-foot tall “beer wall” and the groups mingle over some cold brews.
The latest addition to the brand’s “Born Bold” campaign was shot outside of Tecate, Mexico, the border town that was the beer’s birthplace in 1955 (Tecate Light, the other beer featured in the ad, wasn’t added to the brand roster until 2007). It presents the wall, and Tecate, of course, as a means of bringing together those on both sides of the border.
“Tecate Beer Wall” will make its broadcast debut, appropriately enough, tonight on Fox News, Univision and Telemundo during coverage of the presidential debate between GOP candidate Donald Trump, whose border wall idea, subverted by the concept of the ad, has been a pillar of his campaign, and Democratic candidate Hillary Clinton. The spot may not be the smartest or most nuanced parody of Trump’s controversial proposal, but its timing will ensure it generates its fair share of attention tonight. The spot also marks Tecate’s first effort to expand beyond its core Hispanic audience with advertising targeting a more general market.
“Tecate is using beer as the great unifier in developing a fun, lighthearted and clever commercial where friends from two bordering countries share a couple of Tecates over a wall,” explained Tecate vice president Felix Palau. “With this spot, Tecate is acknowledging an ongoing conversation, while raising a glass to beer’s uncanny ability to bring people together in a positive way.”
“This is a tremendous idea for Tecate. It really is the best idea. We worked with the best clients and hired the best people to work on it. Only the best. It’s terrific,” added Saatchi & Saatchi New York executive creative director Chris Moreira.
Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.
The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.
Publicis Communications CEO Arthur Sadoun announced a series of key promotions within the holding company’s network today, Adweek reports.
Among the promotions, Carla Serrano and Bill Kanarick were appointed as co-chief strategy officers of Publicis Communications. Serrano will also continue to lead Publicis New York as CEO, while Kanarick will retain his role as CSO of Publicis digital hub Publicis.Sapient.
“Our ambition is to be our clients’ indispensable creative partner in their transformation,” Sadoun told Adweek. “With these appointments, we are creating closer ties with Publicis.Sapient to deliver the interdependent model of the future to all of our clients. We are strengthening our leadership teams to continue to raise the bar for creative excellence.”
Sadoun added in an internal memo that part of the strategy involves leveraging SapientNitro’s digital capabilities across Publicis’ agency network.
Kate Stanners was also appointed global chairwoman of Saatchi & Saatchi, while continuing to serve as global chief creative officer. She takes over for Kevin Roberts in the role, following Roberts’ resignation at the start of the month in the wake of his controversial remarks about gender diversity issues in a Business Insider interview that “The fucking debate is over” and he doesn’t spend “any time” worrying about diversity issues at his agencies.
Leo Burnett Canada CEO and CCO Judy John will now also serve as Leo Burnett chief creative officer, North America, while Brent Nelson will take on the role of chief strategic officer for Leo Burnett, North America. John and Nelson will join global CEO Rich Stoddart and global CCO Mark Tutssel to complete Leo Burnett’s leadership team, and will be responsible for uniting the agency’s operations in the U.S. and Canada.
Rounding out the series of promotions, Publicis Conseil CEO Valérie Henaff will take on the additional role of Publicis Worldwide global president, while Loris Nold will now serve as Publics Communications chief operating officer, Asia and the Middle East and Justin Billingsley will serve as COO for Latin America and Europe.
“We are reinforcing the spirit of Power of One by simplifying our structures at local levels to foster greater collaboration and seamless access to resources,” Sadoun said. “In just nine months, our approach has delivered some fantastic results, and I know that with these latest moves the best is yet to come,” he added, referring to the restructuring moves last December which also led to Sadoun’s appointment as Publicis Communications CEO.
Saatchi & Saatchi New York CEO Brent Smart and CCO Jay Benjamin are leaving the agency, to be replaced by Andrea Diquez and Javier Campopiano at the beginning of September.
Smart was appointed CEO in November of 2013, replacing Durk Barnhill, who spent a little over a year in the position. Before being named CEO of Saatchi & Saatchi New York, Smart spent two years serving as worldwide managing director, leading the General Mills account globally. Prior to joining Saatchi & Saatchi, Smart spent two years as managing director with BBDO San Francisco, following over four and a half years in the same position with Colenso BBDO in Auckland, New Zealand.
“Jay and I started this journey of reinventing Saatchi New York together as partners, and we’ve decided to finish as partners, as we both leave the agency to pursue other opportunities,” Smart said in a statement. “For me personally, after five years with the agency it’s time for a change, and the time is right to do that now with the right succession in place, which is something we’ve been talking about for a while.”
Benjamin joined Saatchi & Saatchi New York as CCO from Leo Burnett in April of 2014. He spent four years as CCO for Leo Burnett New York, following two years as executive vice president, executive creative director with Leo Burnett Sydney and a year as executive creative director with JWT before that.
“I’m incredibly proud of the team at Saatchi & Saatchi New York, and especially of being named Creativity’s Comeback Agency of the Year,” Benjamin said. “It’s been a true labor of love and an honor to work with such an amazing roster of brands. I’m very excited for what’s next for myself and for the agency. The view was pretty good too.”
Diquez has served as president, global director of Saatchi & Saatchi since last October, tasked with leading day-to-day operations, client relations and running P&G’s global Olay account, a task she previously handled as executive vice president, global director for three years, also leading P&G operations in the Americas. Prior to that she spent nearly two and half years as CEO of Saatchi & Saatchi Mexico. She originally joined Saatchi & Saatchi as vice president, management supervisor of Saatchi & Saatchi New York in 1997, rising to the rank of senior vice president, global equity director at the New York office before leaving to lead Saatchi & Saatchi Mexico.
Campopiano has served as senior vice president, chief creative officer for Conill Saatchi & Saatchi U.S. and Latin America, working with clients including P&G, Toyota, Mondelez and T-Mobile. Prior to that he served four four and a half years as CCO and regional executive creative director for FCB International and FCB New York, leading working for clients such as SC Johnson, Johnson & Johnson, Kraft, Nissan, Jack Daniels, FDA and Amtrak. Prior to that he spent nearly three years as a creative director for Saatchi & Saatchi Buenos Aires, working with clients including P&G, Ambev and Cadbury.
“We greatly appreciate the vision and passion that Brent and Jay have brought to the agency during their time here and we thank them for their contribution,” said Saatchi & Saatchi worldwide CEO Robert Senior. “We’re looking forward to the next chapter of Saatchi NY under Andrea and Javier’s leadership as we continue to focus on the success of our clients.”
The leadership changes follow the announcement earlier this month that Saatchi & Saatchi executive chairman and Publicis Groupe head coach Kevin Roberts will resign his position at the start of September, in the wake of theBusiness Insider interview in which he made controversial comments about gender diversity issues and Cindy Gallop.
These moves follow General Mills’ July announcement that it would hold a closed review of its creative and content agencies. Since then, multiple sources have told us that Fallon is representing Publicis in that review two years after GM hired the agency’s former strategy lead Michael Fanuele as its in-house chief creative officer.
Publicis announced this morning that Saatchi & Saatchi executive chairman and Publicis Groupe head coach Kevin Roberts will resign as of September 1 — ahead of his previously scheduled May 1, 2017 retirement.
Roberts had been placed on a leave of absence following a Business Insider interview in which he made controversial comments regarding gender diversity issues. He told Lara O’Reilly saying “The fucking debate is all over” and he sees no need to spend “any time” worrying about gender diversity at his agencies. He also dismissed those who spend time campaigning over the issue, taking aim at Cindy Gallop specifically as having “problems that are of her own making.”
The press release from Publicis read simply:
“Publicis Groupe announced today the resignation of Kevin Roberts Head Coach de Publicis Groupe, Executive Chairman of Saatchi & Saatchi/Fallon, Member of the Management Board. The Supervisory Board and the Chairman and CEO of Publicis Groupe took note of Kevin Robert’s decision to step down with effect from September 1st 2016, prior to his retirement date due in May 2017.”
Roberts’ PR firm released his own statement to media in which he apologized for the “upset and offence” caused by his “miscommunication on a number of points.” Here’s the statement in full:
“Fail Fast, Fix Fast, Learn Fast” is a leadership maxim I advocate.
When discussing with Business Insider evolving career priorities and new ways of work/life integration, I failed exceptionally fast.
My miscommunication on a number of points has caused upset and offence, and for this I am sorry.
I have inadvertently embarrassed Saatchi & Saatchi and Publicis Groupe, two companies I love and have been devoted to for almost 20 years.
I have expressed my regret and apology to the companies for the furor my remarks and language stimulated, and I extend this to colleagues, staff and clients.
So that we can all move forward, I am bringing forward my May 1, 2017, retirement from the company, and will leave the Groupe onSeptember 1, 2016.
There is a lot of learning to reflect on, and within the thousands of tweets, comments and articles there are many powerful and passionate contributions on the changing nature of the workplace, the work we do, what success really looks like, and what companies must do to provide women and men the optimal frameworks in which to flourish.
I believe that new thinking, frameworks and measures are needed to make more rapid progress on diversity in all its forms, in all professions and occupations. Hopefully, the focus on this serious and complex issue will gather momentum.
Cindy Gallop, who Roberts mentioned directly, released her own statement to Business Insider in response to the news of Roberts’ resignation. She claims Publicis could have made a greater statement to the women it employs if it had fired Roberts but says she anticipates greater change moving forward.
Gallop’s statement in full:
I’m pleased to see that Kevin Roberts has resigned, given that his comments made him non-credible as a chairman charged with inspiring, motivating and promoting into leadership the thousands of women who work for Saatchi and Saatchi Worldwide; as a coach charged with training and developing the industry leaders of the future; and a leader whom huge clients selling brands. products and services to millions of women trust with their own brand reputation, communication and sales.
However, given he was forced to resign, PublicisGroupe would have made a far greater statement to every woman working within their network, at every client brand they represent, and to the industry as a whole, if they had fired him.
I look forward to Maurice Levy and Publicis Groupe now spearheading a very dramatic seachange in the way the white male leadership of our industry welcomes women and people of color up to the leadership ranks shoulder to shoulder with them, and to seeing tangible, visible action on their part in the coming weeks. Starting with Maurice Levy attending and speaking at the 3PercentConference in NYC this Nov 3/4 (where I will also be speaking) – the perfect platform to address the female talent and creativity in our industry and demonstrate how much he values it.
Some context for the interview that led to this imbroglio: O’Reilly declined to speak to us about it directly, but we hear that a PR firm that represents Roberts as a client (but has no relation to the Saatchi or Publicis organizations) set up the meeting when Roberts happened to be in London last month.
This interview was more about promoting Roberts as a thought leader than discussing any of his work or future plans for Saatchi & Saatchi/Publicis Groupe. During the same session, O’Reilly asked him to comment on the current U.S. presidential election; he noted that Donald Trump has a simple and effective slogan and said that Hillary Clinton is “bereft of a selling line … bereft of a dream.”
There do not appear to have been any PR professionals in attendance during the interview. Otherwise someone surely would have told Roberts to either avoid the issue of gender equality altogether or to stop while he was ahead.
It’s not clear at this time whether Saatchi & Saatchi plans to name a successor.
A quick summary of the weekend’s events surrounding Saatchi & Saatchi global chairman Kevin Roberts, in case you missed it:
On Friday, we wrote about Roberts’ London interview with Kara O’Reilly of Business Insider. In that conversation, he made some controversial statements about gender issues in advertising, essentially saying diversity in terms of male/female leadership was no longer an issue and that he doesn’t spend “any time” on such matters at his agencies. In his own words, “The fucking debate is all over.”
He went on to dismiss some who campaign on the issue, listing Cindy Gallop in particular as having “problems that are of her own making.”
Various parties seemed thoroughly unimpressed by his comments, and the situation escalated quickly.
25 yrs ago I was an ad agency receptionist. Today I’m the CEO. I’m much happier in the c-suite, thanks all the same. https://t.co/Mf9OWKEAuS
— wendy clark (@wnd) July 29, 2016
Early Saturday morning — after the BI post ran and we aggregated it — Publicis Groupe CEO Maurice Levy sent an email to Campaign in which he wrote: “The opinion expressed by Kevin is neither shared nor supported by myself or the Groupe. It is his own, expressed in his unique and provocative way and does not reflect the Groupe opinion or policy.”
Kat Gordon of the 3 Percent Conference then told Adweek that her group’s own research disproves Roberts’ points, stating, “I can say with complete statistical backup that Mr. Roberts is wrong about gender bias being solved in the ad world.”
“I hope Mr. Roberts will see he’s wrong and apologize to @cindygallop and the women of Publicis” – @katgordon https://t.co/vvyVtibNUZ
— The 3% Conference (@3PercentConf) July 30, 2016
12 hours later, Roberts was pushed out of his position — at least temporarily. On Saturday evening, Publicis PR sent a statement to Adweek and others about the decision, explaining how Publicis Groupe Chairman & CEO, Maurice Lévy had also sent out an internal memo distancing himself from Roberts comments and reiterating the holding company’s “no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe” and its commitment to diversity. Roberts’ long-term future with Publicis and Saatchi & Saatchi will ultimately be determined by the Publicis Groupe Supervisory Board.
Adweek then reported that Saatchi & Saatchi CEO Robert Senior also released a statement disavowing Roberts’ comments. “Kevin has given what are his personal views on the subject of gender diversity. However, those views are not mine, and nor are they the position of the agency,” he said.
“Saatchi & Saatchi is, and has always been, a meritocracy. We live and die by our people, our talent, and it makes no difference to us whether that talent is male or female,” he continued, adding that 65 percent of the agency’s staff are female, including senior leadership roles.
“However, the issue of gender diversity is not in any way over for our industry. It is live, emotive and vital for the communications business that we continue to insist that the best people, whatever their gender, are able to achieve their potential,” he added. This is what we strive for at Saatchi & Saatchi, and is what we will continue to strive for alongside all of the best agencies in our industry.”?
Mr. Roberts himself has yet to make a comment on this story.
I despise what Kevin Roberts said, but I do think he should be given the right to explain himself prior to being put on ‘gardening leave’.
— Rob Campbell (@Robertc1970) August 1, 2016
Here’s Publicis Groupe’s full statement:
Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with Business Insider, Publicis Groupe Chairman & CEO, Maurice Lévy addressed a statement internally to all Publicis Groupe employees to reiterate the Groupe’s no-tolerance policy towards behavior or commentary counter to the spirit of Publicis Groupe and its celebration of difference as captured in the motto Viva la Difference!
It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately. As a member of The Directoire, it will ultimately be the Publicis Groupe Supervisory Board’s duty to further evaluate his standing.
Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent.
Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
Saatchi & Saatchi chairman Kevin Roberts told Business Insider that the gender diversity debate is over.
The publication pointed out that all six holding company CEOs are male and that while 46.4 percent of the ad industry is female, only 11.5 percent of creative directors are (a number up from the 3 percent figure that gave The 3% Conference its name when it was created in 2010). When Business Insider suggested that the gender diversity debate continues in the industry, Roberts responded, “Not in my view.”
The publication brought up the 11.5% figure, as well as recent discrimination lawsuits, such as the one filed against former JWT CEO and chairman Gustavo Martinez by global chief communications officer Erin Johnson or the one alleging former RAPP CEO Alexei Orlov referred to various women as “fat cows” and declined to promote a female executive because she was “too pretty” (amongst other charges).
“Edward de Bono [Maltese physician, psychologist, and author] once told me there is no point in being brilliant at the wrong thing — the fucking debate is all over,” Roberts said. “This is a diverse world, we are in a world where we need, like we’ve never needed before, integration, collaboration, connectivity, and creativity … this will be reflected in the way the Groupe is.”
Publicis Groupe employs around 50 percent women, Saatchi & Saatchi around 65 percent.
When asked specifically about women like Cindy Gallop calling attention to ongoing gender issues in the industry, Roberts said, “I think she’s got problems that are of her own making. I think she’s making up a lot of the stuff to create a profile, and to take applause, and to get on a soap[box].”
Gallop responded by saying, “The best response to that is to throw it open to the industry, and ask the women and men of the ad industry, all around the world, to tweet at @krconnect to let him know whether they think I’m ‘making it all up’.”
Gallop has since tweeted about Roberts’ interview with a series of statements, including quoting a Facebook post from William Charnock, who said, “‘Issue is all over’ feels like a Donald Trump-ism – dismissive, insensitive, inaccurate.”
Plenty of other ad folks, meanwhile, have taken up Gallop’s call to tweet a piece of their mind at Roberts.
TBWAMedia Arts Lab poached Katrien De Bauw from Saatchi & Saatchi to serve as regional managing director of its London office, beginning in October, Campaign reports. Saatchi & Saatchi told the publication it is currently looking for a candidate to replace her. At TBWAMAL, she will replace Tom Hares, who left in March to found a startup.
In her new role, De Bauw will be responsible for overseeing the office’s day to day operations and leading the office’s senior management team while reporting to L.A.-based executive director of international Mike Litwin.
De Bauw has served as chief operating officer for Saatchi & Saatchi London for the past three and a half years. Before joining Saatchi & Saatchi she spent over seven year as managing director with Fallon London. Prior to that she spent nearly four and a half years with TBWA London as an account director, following two and a half years as an account executive with Lowe and Partners in Brussels.
“Katrien has always been a brilliant leader at Saatchi & Saatchi London,” Saatchi & Saatchi U.K. CEO Magnus Djaba told Campaign. “But the thing with brilliant leaders is that eventually, they need their own business to run. We’ll miss her, but we also couldn’t be happier for her.”
“Leaving the Saatchi family has been one of the hardest decisions, but this is an extremely exciting time to join TBWAMedia Arts Lab,” De Bauw added. “The opportunity to work on a brand as high profile and iconic as Apple and be at the forefront of the next generation of Apple advertising is simply too good to pass up.”
“Maybe it’s a new chapter in my life.”
That’s how Amit (aka, “Mook”), a 44-year-old dude who’s had a thick beard for 14 years, describes the experience of shaving it off in “My New Face,” a remarkbaly three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm’s private label line of Life M6 razorblades.
Since the M6 competes with better-funded brands such as Gillette, “traditional messaging promoting efficiency due to number of blades” would likely have proven “majorly ineffective,” says BBR’s Eva Hasson. “That’s why we decided to follow a different approach.”
The idea for the film originated with an agency staffer who recalled that as a child, he did not immediately recognize his father after he shaved off his trademark beard. Much to the agency’s surprise, the client proved eager to give the offbeat idea a try.
“We were offering to shoot a documentary, which is not your regular advertising format where things are scripted,” Hasson says. “This format is a lot riskier, and we warned our client that we may ultimately go through all the motions and end up with nothing. Truth be told, we actually shot three documentaries—only one worked out. This was a gutsy decision by the client, who rolled with us, and so far, the movie has garnered over 430,000 views in under a week.”
Agency creatives were also surprised to learn “the volume and sheer power of the emotional attachment men have developed toward their beards,” says Hasson. “Some of the topics uncovered were the fact people like to hide behind their beard. It gives them a sense of security. It is an exteriorization of their virility. They believe it is a source of authority.”
Indeed, in the video, Amit admits that he “can’t remember being so nervous,” and frets about “loss of virility, loss of intimidation power.” Once the six-bladed cartridge has done its work, Amit looks at least 10 years younger and—in my estimation, at any rate—more friendly and approachable than he had before.
The reactions of his family are priceless. And in the end, the special people in Amit’s life heartily approve of the change, and our hero embraces his “new self,” reveling in the nearly forgotten tactile sensations he can once again enjoy. It’s almost as if he’s cut through a barrier he didn’t know existed. “It’s amazing,” he says.
“It’s about the simple pleasures that come from being clean shaven,” says Hasson. “Little things like the ability to feel a gentle breeze and the sunshine on your face, to kiss without tickling, to look younger.”
Few consumers will undergo such an intense sensation of renewal by using M6 blades. Still, the film does a fine job of boosting the brand by transforming a basic consumer good into an almost mystical agent of change.
CREDITS
Client: Super-Pharm
Brand: Life Private Label Brand
Product: M6 Razorblades
Agency: BBR Saatchi & Saatchi Tel Aviv
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Client Services: Shani Vengosh Shaul
Supervisor: Noa Sharf
Account Executive: Stav Hershkovitz
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Roni Arisson
Planning Information Specialist: Eva Hasson
Traffic: Ronit Doanis, Yael Kaufman
Production Company: T GO Tom Sofer
Director: Oded Binun
Postproduction: Broadcast
Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of babies’ faces as they poop is a gamble that Saatchi & Saatchi London decided to take. Its “Pooface” video for Pampers baby wipes is literally 75 seconds of what I just described.
Oh, and it was filmed in slow motion (400fps!) and set to Strauss’ “Thus Spake Zarathustra,” which we all recognize from every other film project that either aspires to or mocks maturity. It’s also “Nature Boy” Ric Flair’s theme music. I honestly can’t decide which of these is the less dignified use of that song.
In any case, the spot won a bronze Lion in Film at Cannes, and a silver and a bronze in Film Craft, so clearly Cannes judges are into this kind of potty humor. Not bad for a glorified YouTube Vine compilation with better production values. (The concept has also been floating around for years, mostly in scam ads.)
Also, is it me or does the baby at 0:44 look like a young Nathan Lane?
Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration’s rules around donating blood.
At issue is a recent revision in the FDA’s regulations that allows gay and bisexual men to give blood, but only if they have haven’t had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.)
With tongue firmly in cheek, Cumming introduces a series of eight non-sexual activities that that are “guaranted to make your year without sex fly by.”
Among them: Apply your manual dexterity to packing powder into a Civil War musket; thrust your hips into yoga; and polish your trophies. The logo “Celibacy Challenge” logo also is a riot—a pair of red briefs with a white lock over them.
The ad points to celibacychallenge.com, where you can sign a petition.
Saatchi and Bullit director Ari Sandel created the mock PSA for GLAAD and the Gay Men’s Health Crisis, which want the FDA rules to be based on risk factors, not sexual orientation, and are petitioning the federal agency to make that change. The pro-bono ad, which is being distributed online via the hashtag #CelibacyChallenge, went up Thursday on YouTube.
CREDITS
Clients: GLAAD, Gay Men’s Health Crisis
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Creative Director, Art: Johnnie Ingram
Creative Director, Copy: Chris Skurat
Design Director: Juan Saucedo
Art Directors: Mete Erdogan, Matilda Kahl
Copywriters: Callum Spencer, Viktor Angwald
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Executive Producer: Dani Stoller
Integrated Producer: Matt Micioni
Lead Creative Technologist: Steve Nowicki
Digital Strategist: Shae Carroll
Information Architects: Robert Moon, Kelly Redzack
Head of Art Buying: Maggie Sumner
Lead Retoucher: Yan Apostolides
Proofreader: Ed Stein
Chief Marketing Officer: Christine Prins
Talent Director: Akash Sen
Account Director: Rebecca Robertson
Associate Director, Business Development: Jamie Daigle
Account Supervisor: Carly Wallace
Project Manager: Bridget Auerbach
Production Company: Bullitt
Director: Ari Sandel
Directors of Photography: Warren Kommers (Alan Cumming)
Benjamin Kitchens (vignettes)
Executive Producer, CEO: Todd Makurath
Line Producer: Nathaniel Greene
Editing House: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Mark Popham
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Music House: Nylon
Producer: Christina Carlo
Audio: Sound Lounge
Mixer: Glen Landrum
Post House/Telecine: Company 3
Colorist: Tom Poole
This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself.
Here’s the 90-second ad, which premiered on YouTube and stars the indie pop band Bleachers as well as some small Los Angeles-area businesses that have partnered with Chase in the past.
For reference, these are not the first ads promoting Apple’s newest offering: a series tied to professional baseball ran last month via Apple partner Mastercard,
Further information in the AdAge report confirms that Apple is a dream client. From Chase’s Chief Brand Officer Susan Canavari:
“Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too.”
That’s Phil Schiller, Apple’s head of marketing. Shorter versions of the ad will run throughout the holiday season; full creative credits soon.
New Career Opportunities Daily: The best jobs in media.
In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.
The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”
While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90?s action movie sort of way.
The campaign will also include magazine inserts and other placements.
New Career Opportunities Daily: The best jobs in media.
F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.
At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives. (more…)
New Career Opportunities Daily: The best jobs in media.
M&C Saatchi brings back Tom Brady, this time along with his dog, for its third installment of its fall global marketing campaign for UGG Australia.
The spot continues the theme of the Patriots quarterback enjoying his time off the field. Entitled “Down Time,” the 60-second spot opens with Brady walking in slow motion (filmed in black and white), set to serious music. “This is what it all comes down to; this is what all the hard work is for,” Brady says, “The long days, the extra hours, all for moments like these.” Brady then plays with his dog, Lua, while wearing the “Munro” boot from UGG for Men’s Fall collection.
Those who were critical of UGG’s previous Brady-starring ads will find plenty to complain of here with the self-seriousness of “Down Time.” Meanwhile, the Patriots QB can still do no wrong in the eyes of his most ardent admirers. Whether or not he can convince Boston sports bros to lace up UGG boots, though, is another question.
New Career Opportunities Daily: The best jobs in media.
Here’s the second high-minded short film promoting a camera company that we’ve received today.
This one, created by Saatchi & Saatchi’s Brazilian wing F/Nazca, hypes camera maker Leica on its 100th anniversary by recasting some of the past century’s most memorable images and suggesting that they wouldn’t have come to be if not for the innovations sparked by that company.
Key line: “We didn’t invent photography…but we invented PHOTOGRAPHY” (emphasis ours).
It’s a bold claim backed up by an elaborate restaging of 35 “iconic” photos. We didn’t recognize all of them (which is shameful because we majored in studio art), but Eddie Adams’ “Saigon Execution” and a few more obvious entries like the John/Yoko portrait do stand out. Something tells us our readers will score better on the unofficial quiz.
The specific purpose of the film is to promote the brand’s store/gallery in Sao Paulo, but not its new “brilliant, crazy camera you cannot afford.”
Credits below.
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Saatchi & Saatchi finally has a new chief marketing officer.
The agency announced the appointment of Christine Prins to the position of chief marketing officer today, Adweek reports. Prins fills the role, which has been vacant since Ben Bittman left the agency in 2010. She arrives from KBS+, where she has worked in business development since 2008, most recently serving as chief growth officer. Prior to KBS+ she spent almost two years working in business development at Publicis.
Prins joins a management team including fresh arrivals CCO Jay Benjamin (who arrived in April) and CSO Wanda Pogue (July). Some of Saatchi & Saatchi’s biggest accounts include General Mills, Procter & Gamble and Walmart, and the agency recently added Heineken’s Tecate beer and Vita Coco to its roster.
New Career Opportunities Daily: The best jobs in media.
Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.
In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival, attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen. (more…)
New Career Opportunities Daily: The best jobs in media.
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