Mebucaïne: Sushi

Mebucaïne: Sushi

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Cake

Mebucaïne: Cake

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Pineapple

Mebucaïne: Pineapple

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Power Horse Energy Drink: Old Folk’s Home

Power Horse Energy Drink: Old Folk's Home

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

Power Horse Energy Drink: Kindergarten

Power Horse Energy Drink: Kindergarten

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

Power Horse Energy Drink: Prison

Power Horse Energy Drink: Prison

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

IV-AI-AI Invalid Assurance: Paraplegia

IV-AI-AI Invalid Assurance: Paraplegia

We help get your life back on track.

Advertising Agency: Saatchi&Saatchi Simko, Switzerland
Creative Director: Olivier Girard
Art Director: Guido Masson
Copywriter: Antonio Lopez
Photographer: Ricardo Miras
Published: April 2008

IV-AI-AI Invalid Assurance: Blindness

IV-AI-AI Invalid Assurance: Blindness

We help get your life back on track.

Advertising Agency: Saatchi&Saatchi Simko, Switzerland
Creative Director: Olivier Girard
Art Director: Guido Masson
Copywriter: Antonio Lopez
Photographer: Ricardo Miras
Published: April 2008

IV-AI-AI Invalid Assurance: Depression

IV-AI-AI Invalid Assurance: Depression

We help get your life back on track.

Advertising Agency: Saatchi&Saatchi Simko, Switzerland
Creative Director: Olivier Girard
Art Director: Guido Masson
Copywriter: Antonio Lopez
Photographer: Ricardo Miras
Published: April 2008

IV-AI-AI Invalid Assurance: Burnout

IV-AI-AI Invalid Assurance: Burnout

We help get your life back on track.

Advertising Agency: Saatchi&Saatchi Simko, Switzerland
Creative Director: Olivier Girard
Art Director: Guido Masson
Copywriter: Antonio Lopez
Photographer: Ricardo Miras
Published: April 2008

WWF: Tigers

WWF: Tigers

If you thought a tiger claw brings good luck, imagine having twenty and still being killed.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director: Ashwin Joharapurkar
Copywriter: Farhad Karkaria
Published: April 2008

Interflora: Bug

Interflora: Bug

In the world there’s a person that sees the beauty in you.
Remember, May 11th is Mother’s Day.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani

B&B Italia: Charles

B&B Italia: Charles

Beauty is not something you can turn on and off.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Tufty

B&B Italia: Tufty

Creativity is an unknown language everyone understands.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Canasta

B&B Italia: Canasta

You don’t need to stay inside to feel at home.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

B&B Italia: Luis

B&B Italia: Luis

There is no second chance to make a good first impression.

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Directors: Micaela Trani, Williams Tattoli
Copywriter: Antonio Gigliotti
Photographer: Tommaso Sartori
Published: February 2008

Otrivin: Painting, 4

Otrivin: Painting, 4

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Via: I believe in adv

Otrivin: Painting, 3

Otrivin: Painting, 3

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Via: I believe in adv

Otrivin: Painting, 2

Otrivin: Painting, 2

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Via: I believe in adv

Otrivin: Painting, 1

Otrivin: Painting, 1

Blocked nose?

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Directors: John Pallant, Roger Kennedy, Olivier Girard, Jean-François Fournon
Creative Directors: Guido Cornara, Agostino Toscana
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: Rob Perry
Photographer: Davide Bodini
Via: I believe in adv