Saatchi & Saatchi Rock Out for Chase and Apple Pay

This morning saw the debut of one of the first spots promoting Apple Pay via Chase AOR Saatchi & Saatchi and, according to AdAge, the heavy hand of Apple itself.

Here’s the 90-second ad, which premiered on YouTube and stars the indie pop band Bleachers as well as some small Los Angeles-area businesses that have partnered with Chase in the past.

For reference, these are not the first ads promoting Apple’s newest offering: a series tied to professional baseball ran last month via Apple partner Mastercard,

Further information in the AdAge report confirms that Apple is a dream client. From Chase’s Chief Brand Officer Susan Canavari:

“Our concepts went to Phil, our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too.”

That’s Phil Schiller, Apple’s head of marketing. Shorter versions of the ad will run throughout the holiday season; full creative credits soon.

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