Hasta La Creative!

“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.” – Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies and developers using their work […]

The post A Major Unjust Threat appeared first on Adpulp.

How many recurring subscriptions do you have? And how many of these companies with your credit card info contact you before they automatically renew? Only a small percentage of my subscription-based relationships do me the favor (after I change my auto-renew preferences), and I imagine the same is true for you. The FTC uses the […]

The post How About We Strengthen the FTC’s Negative Option Rule? appeared first on Adpulp.

“The unlicensed use of creative works for training generative AI is a major, unjust threat to the livelihoods of the people behind those works, and must not be permitted.” – Statement on AI Training Musicians, actors, and writers worldwide are signing their names to a statement opposing artificial intelligence companies and developers using their work […]

The post A Major Unjust Threat appeared first on Adpulp.

Last week, when people from the advertising industry began to dump on Apple’s new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don’t like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven’t seen […]

The post First Apple Crushes It, and Then Samsung Uncrushes It appeared first on Adpulp.

“Trust the Free Press. Not Pretty Words.” That’s the message from Reporters Without Borders Germany. To commemorate the group’s 30th anniversary, Innocean Berlin in collaboration with Stink Films Berlin produced a series of moving films, plus posters, digital out-of-home, and social media. The three films in the campaign are powerful cinematic expressions of what’s at […]

The post The Loss of Freedom Is Never Obvious at First appeared first on Adpulp.

How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […]

The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp.

TikTok’s rising popularity is a dangerous threat to national security. TikTok must be banned. That’s the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from […]

The post TikTok Tells The Story of Its Satisfied Customers on TV appeared first on Adpulp.

How well do today’s marketers know their customers and prospects? It’s not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. Data is the raw material that human beings can use to […]

The post Close the Perception Gap and Find A Way to Get On the Customer’s Page appeared first on Adpulp.

Once upon an Internet moment, Twitter was a big deal. Then a braggadocious billionaire bought the company and within minutes the social media platform’s engine began to sputter and its wheels flatten. Flash forward to the present. An internal presentation obtained by The New York Times reveals that Twitter’s U.S. advertising revenue for the five […]

The post Tweet, Tweet: Twitter Is Failing Harder Every Single Day appeared first on Adpulp.

The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]