Apr
10
Apr
06
Big waves, small lookalike / Un vague air de famille?
Posted in: UncategorizedTHE ORIGINAL? Suzuki Grand Vitara – 2010 Source : Adsoftheworld Agency : Adwise Asatsu DK, Moscow (Russia) |
LESS ORIGINAL Jeep Quicksilver Pro – 2013 Source : Adsoftheworld Agency : Leo Burnett Paris (France) |
Apr
03
Look me in the eyes and tell me it’s not a copycat / Assez riz-golé?
Posted in: UncategorizedTHE ORIGINAL? Aya Japanese Restaurant – 2004 Source : Cannes Archive Online Agency : MKT Lisbon (Portugal) |
LESS ORIGINAL Jong Hwa Restaurant « Pure Chinese » – 2013 Source : Adsoftheworld Agency : BigBang Istanbul (Turkey) |
Apr
01
Similar Haircuts / Une idée qu’on a déjà croisée
Posted in: Uncategorized
Mar
25
Eye-catching lookalike / Un hors-cadre qui mérite un recadrage?
Posted in: UncategorizedTHE ORIGINAL? BMW Mini Countryman – 2010 Source : Cannes Archive Online, Agency : BCube Milan (Italy) |
LESS ORIGINAL : Skoda Octavia – 2013 Source : Nuwave-Marketing Agency : La Chose Paris (France) |
Mar
20
Save energy, recycle an idea / Sauvez de l’éléctricité, recyclez une idée
Posted in: Uncategorized
Mar
06
Drive me to Joe La Pompe / En voiture pour Joe La Pompe!
Posted in: UncategorizedTHE ORIGINAL? Swedish Rail SJ – 2011 « A smarter way to travel » Source : Adsoftheworld, EPICA Awards GOLD Agency : King Stockholm (Sweden) |
LESS ORIGINAL Halifax Bus Metro Transit – 2013 « Do it on the bus » Source : Adsoftheworld Agency : Acart Com Ottawa (Canada) |
Mar
05
Shit Happens! / Aux chiottes l’originalité?
Posted in: UncategorizedTHE ORIGINAL? Kiwi Kleen toilet cleaner – 2008 « Because you never know who else has been sitting there » Source : Adsoftheworld, Cannes Archive Agency : Grey (Hong Kong) |
LESS ORIGINAL Hygienex – 2013 (disposable paper toilet seat cover) « Safe yourself from bad ass » Source : Adsoftheworld Agency : Grey (Indonesia) |
Feb
28
Chicken Origami / J’en connais qui ne se sont pas pliés en quatre
Posted in: UncategorizedTHE ORIGINAL? Whiskas Chicken – 2007 Source : Cannes Archive Online Agency : TBWA London (UK) |
LESS ORIGINAL Mc Donald’s Chicken Burger – 12/2012 Source : Adsoftheworld Agency : DDB Helsinki (Finland) |
Feb
25
Copycat Express / Une idée qui a laissée des traces?
Posted in: UncategorizedTHE ORIGINAL? Bob’s Burger « quickly delivered » – 2007 Source : Cannes Archive Agency : NBS Rio de Janeiro (Brazil) |
LESS ORIGINAL Simply Burger Delivery Express – 2013 Source : Adsoftheworld Agency : Ogilvy & Mather Bogota (Colombia) |
Feb
20
Knocked out by the similarity / Une ressemblance assez frappante!
Posted in: Uncategorized
Feb
18
Time to take a step back? / Un petit manque de recul?
Posted in: UncategorizedTHE ORIGINAL? Le Point Magazine – 2010 «In order to decode the news, it’s better to take some distance…» Source : Adsoftheworld Agency : Réflexion Faite (France) |
LESS ORIGINAL The Economist Magazine – 2013 «Take a step back» You can only read the message when you step back Source : Paper-Plane Agency : CLM/BBDO Paris (France) |
Feb
13
Top of mind idea? / De quoi en avoir par dessus la tête?
Posted in: UncategorizedTHE ORIGINAL? Alto Palermo Shopping Mall – 2008 « Just what you’re looking for » Source : Cannes Lions Archive Agency : Young & Rubicam Buenos Aires (Argentina) |
LESS ORIGINAL iFaba Shoes – 2013 « Any shape that goes through my head » Source : Adsoftheworld Agency : Miacomunicazione, Milano (Italy) |
Feb
06
Fresh ingredients but outdated idea / Mamma Mia!
Posted in: UncategorizedTHE ORIGINAL? Sydney Food Festival – 2009 Source : Cannes Archive Agency : Whybin \TBWA (Australia) |
LESS ORIGINAL International Sanborns Gourmet Festival – 2013 Source : Adsoftheworld Agency : Grey Dot (Mexico) |
Jan
28
Nothing new under the sun? / Rien de nouveau sous le soleil?
Posted in: UncategorizedTHE ORIGINAL? EDF – 2007 Source : Cannes Archive Agency : Euro RSCG C&O (France) |
LESS ORIGINAL Club Med – 2013 Source : Le Pubard Agency : Saatchi & Saatchi Duke (France) |
Jan
23
Smoking Hot Copycat / Un coup fumant?
Posted in: UncategorizedTHE ORIGINAL? Suzi Wan Hot Sauce – 2005 Source : Cannes Archive Agency : BBDO (Austria) |
LESS ORIGINAL Tabasco hot sauce – 2006 Source : Cannes Archive Agency : DDB Dallas (USA) |
LESS ORIGINAL Jong Hwa Restaurant « extra hot shrimps » – 2013 Source : Adsoftheworld Agency : BigBang Istanbul (Turkey) |
Jan
22
Creative burn out? / Un peu crammé comme idée?
Posted in: UncategorizedTHE ORIGINAL? Nando’s Extra Hot PeriPeri – 2006 Source : Adsoftheworld Agency : Percept Gulf (UAE) |
LESS ORIGINAL The Bohan Annual Chili Cookoff « You’ve been warned » – 2012 Source : Adsoftheworld Agency : Bohan Nashville (USA) |
Jan
18
Wake up! It’s already done / Réveillez-vous, c’est déjà fait!
Posted in: UncategorizedTHE ORIGINAL? Mercedes Attention Assist – 2010 Source : Latin Spots, Agency : El Laboratorio (Spain) |
LESS ORIGINAL 1820 coffee – 2011 Source : Adsoftheworld Agency : BBDO (Costa Rica) |
LESS ORIGINAL VW Fatique Detection System – 2013 Source : Adsoftheworld Agency : Grey Tel Aviv (Israël) |
Jan
17
Time to stop? / Il est peut-être temps de s’arrêter?
Posted in: UncategorizedTHE ORIGINAL? Toyota Hilux « Road is everywhere » – 2005 Source : Luerzer’s International Archive Agency : Dentsu Bangkok (Thailand) |
LESS ORIGINAL Jeep – 2008 Source : Coloribus, Cannes Archive, Agency : BBDO Mexico City (Mexico) |
Jan
15
The dark side of advertising? / Un curieux face à face?
Posted in: UncategorizedTHE ORIGINAL? Guinness Beer – 2009 Source : I Believe in Adv Agency : BBDO Shanghai (China) |
LESS ORIGINAL The girl with the dragon tattoo Movie Poster project – 2012 Designer : Josh Swattridge |
LESS ORIGINAL Ecuadorian Red Cross – 2013 Source : Adsoftheworld Agency : MC Cann Quito (Ecuador) |