 |
 |
 |
| THE ORIGINAL? Red Cross – 2009 Agency : Disturb (Belgium) |
LESS ORIGINAL Weingart Homeless Shelter – 2012 Agency : David & Goliath (USA) |
LESS ORIGINAL French Salvation Army – 2013 Agency : Optimus |
 |
 |
| THE ORIGINAL? Ford Fusion «The city is in your hands» – 2008 Source : Cannes Archive Online Agency : Ogilvy & Mather Milan (Italy) |
LESS ORIGINAL Volkswagen Amarok «Turn on your adventure» – 2013 Source : Adsoftheworld Agency : Below, Lima (Peru) |
 |
 |
 |
| THE ORIGINAL? Larios Cafe « music & coffee » – 2002 Source : Cannes Archive Online Agency : Tiempo BBDO (Spain) |
LESS ORIGINAL Nestlé Nescafé – 2005 « Nothing wakes you up as Nescafé » Agency : Unknown |
LESS ORIGINAL Mc Café – 2013 Source : Cannes Longlist Agency : TBWA Zurich (Switzerland) |
 |
 |
| THE ORIGINAL? The Mega Record & CD Fair – 2011 « Discover just how great your old heroes still sound » Source : Adsoftheworld Agency : Doorn & Ross (The Netherlands) |
LESS ORIGINAL Ipanema Radio FM – 2013 Tagline : « Rock lives » Source : Adsoftheworld Agency : Dez Comunicação, Porto Alegre (Brazil) |
 |
 |
|
| THE ORIGINAL? Ford of Canada – 2008 Source : Cannes Film SHORTLIST Agency : Y&R Toronto (Canada) |
LESS ORIGINAL Mac South Australia Gov – 2012 Source : Adsoftheworld Ag : Clemenger BBDO (Australia) |
LESS ORIGINAL Fiat Motors – 2013 Source : Mashable Agency : Richards Group Dallas (USA) |
 |
 |
| THE ORIGINAL? Volkswagen Touareg – 2009 Source : Cannes Archive Online Agency : Young & Rubicam Kuala Lumpur (Malaysia) |
LESS ORIGINAL Mercedes-Benz G-Class – 2013 Source : Adsoftheworld Agency : Jung von Matt (Austria) |
 |
 |
| THE ORIGINAL? Drypers Diapers – 2002 Source : Cannes Archive Agency : BBDO Bangkok (Thaïland) |
LESS ORIGINAL Molfix Diapers « most absorbent diaper » – 2013 Source : Cannes Longlist Agency : Vietnam, Istanbul (Turkey) |
 |
 |
| THE ORIGINAL? Free WiFi at Brucciani – 2012 Source : Adsoftheworld Agency : Big Communications (United Kingdom) |
LESS ORIGINAL Free WiFi Slovanet – 2013 Source : Unknown Agency : DotCom (Slovakia) |
 |
 |
| THE ORIGINAL? Brighton Language School – 2009 « Polish your rusty deutsch » Agency : Voskhod, Yekaterinburg (Russia) |
LESS ORIGINAL Small World Language School – 2013 « Brush up your english » Agency : Wirz BBDO Zurich (Switzerland) |
 |
 |
| THE ORIGINAL? Melchers Travel Agency – 2010 « Time for a family vacation? » Source : Cannes SHORTLIST Agency : BBDO Taiwan (Chinese Taipei) |
LESS ORIGINAL Nescafé Coffee – 2013 « Take some time off » Source : Adsoftheworld Agency : Publicis (Venezuela) |
 |
 |
| THE ORIGINAL? Tatra Beer (Heineken Group) – 2009 Source : Luerzer’s International Archive Agency : Change (Poland) |
LESS ORIGINAL Derbez Beer (Carlseberg) « It’s ours! » – 2013 Source : AdAsia Agency : Ogilvy & Mather (Kazakhstan) |
 |
 |
| THE ORIGINAL? Mc Donald’s « Now serving salads » – 2003 Source : Cannes Archive, Agency : DDB Auckland (New Zealand) |
LESS ORIGINAL Farmers Market – 2013 Source : Adsoftheworld Agency : FireHouse (USA) |
 |
 |
| THE ORIGINAL? Voltaren – 2011 Source : Cannes Archive, Adsoftheworld Agency : Saatchi & Saatchi Simko (Switzerland) |
LESS ORIGINAL Neo Rheumacyl Forte – 2013 Source : Adsoftheworld Agency : Publicis (Indonesia) |
 |
 |
| THE ORIGINAL? Chanel Paris – 2010 Agency : Unknown (France) |
LESS ORIGINAL Sandro Paris – 2013 Agency : Unknown (France) |
 |
 |
| THE ORIGINAL? WWF « We are one » – 2012 Source : Cannes SHORTLIST Agency : BBDO Moscow (Russia) |
THE ORIGINAL? Wildlife Preservation Organization – 2012 Source : AdWeek Agency : DDB & Co Istanbul (Turkey) |
 |
 |
| THE ORIGINAL? Pond’s Facial Wash – 2006 Source : Cannes Outdoor SHORTLIST Agency : Ogilvy & Mather (The Philippines) |
LESS ORIGINAL Dove – 2013 Source : Adsoftheworld Agency : McCann Erickson Tel Aviv (Israel) |
 |
 |
 |
| THE ORIGINAL? Acadomia – 2007 « We believe in the potential of every child » Source : Ebiquity Agency : Agence H, Paris (France) |
LESS ORIGINAL Quick Sales – 2012 « Join smart seller, and half a million…» Source : Adsoftheworld Agency : Carsales (Australia) |
LESS ORIGINAL Universidad Del Valle – 2013 « Decide today, who you will be tomorrow » Source : Adsoftheworld Agency : TBWA (Guatemala) |
 |
 |
| THE ORIGINAL? Dravya Business Loans – 2009 « Be your own boss » Source : Cannes Archive Online Agency : JWT (India) |
LESS ORIGINAL Capital Magazine – 2013 « Be your own boss » Source : Adsoftheworld Agency : Graffiti BBDO Bucharest (Romania) |
 |
 |
| THE ORIGINAL? Psychologies Magazine – 2006 Source : French Art Directors Club Agency : BETC Euro RSCG (France) |
LESS ORIGINAL Mastercard « shopping. Cheaper then therapy » – 2013 Source : Adweek talent gallery Agency : DDB&Co Istanbul (Turkey) |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
