Over the last decade, publishers’ drive to maximize their digital advertising revenues nearly ruined the open web, as the financial incentive to monetize every inch of digital real estate led to a whack-a-mole landscape of pop-ups ads that sacrificed sensible design for the sake of profit. Now, even as publishers have begun to prioritize user…
If you want a simple, unambiguous, right or wrong answer about “brand purpose” when reading about the views of Jennifer Sey, you might come away discomforted no matter how you view the issue. For Sey, being a lightning rod for thorny conversations is something of a hallmark. Her vocal stance against school closures related to…
“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the…
Maybe you’ve seen the ads on Instagram: Little sheets of concentrated laundry detergent avoid the need for a big plastic jug of liquid soap. Instead, these perforated sheets come nestled in plastic-free cardboard packaging. Their ads describe them as the most “environmentally responsible way to do your laundry.” The problem? Those nifty little sheets are…
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small…
Wasn’t this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023…
Last year, for the first time in nearly 15 years, The Economist Group broke from its longtime branding strategy and tapped the creative transformation agency Wolff Olins to overhaul its visual identity, a decision that aligned the legacy publisher with a larger trend transforming the industry. Indeed, The Economist Group is not the only media…
A post appears in your Instagram feed–seemingly an innocent screenshot of a text conversation. “Babe did you put a vodka lemonade in my purse?” one blue bubble reads. Before you get to reading the replies (banter about drinking at the back of a wedding), it’s clear that the text conversation is an ad for alcohol…
The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family’s android maid. And while we are still 40 years away from the period depicted in the show, we still haven’t seen anything close to Rosie 60…
When Wendy Clark took Dentsu International’s top position, her remit included turning a holding company bloated with hundreds of individual agencies into one streamlined powerhouse. She also joined cognizant of Dentsu’s eventual plans to consolidate Dentsu International and Dentsu Japan Network, creating the need for just one CEO across the company. According to a Dentsu…
Linear TV’s ongoing declines aren’t breaking news. In July, streaming surpassed all other TV usage categories for the first time ever, according to Nielsen’s monthly total TV and streaming snapshot, The Gauge. For the month, a record 34.8% of all television viewing was done via streaming, 34.4% came via cable and broadcast was a distant…
The pandemic was fuel to the digital advertising economy, as homebound shoppers spent hours online, some for the first time. But one online behavior, already common in Asian markets, had not yet taken off in the U.S.–customers buying products on social platforms, an intersection of the white-hot commerce and creative economy sectors. Capitalizing on pandemic-induced…
The pandemic has challenged the travel and hospitality industries like nothing they’ve ever experienced before. However, according to Marriott’s Brian Povinelli, the hospitality giant has been seeing continued resilience. “Demand across customer segments in many markets around the world continues to be strong,” said Povinelli, Marriott’s svp of global brand, loyalty and portfolio marketing. Povinelli…
As brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn’t left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek…
The medical publisher Stat, a venture owned by Boston Globe Media that operates as a standalone enterprise, announced on Friday its fifth community-centric event, Stat Open Doors. It’s the latest product from the media company aimed at translating its niche audience into outsized reader revenue. Since its founding in 2015, the publisher has grown its…
When a brand has been around for nearly a century, what else is there to do? For Keith Dawkins and the Harlem Globetrotters, the answer is more. The basketball exhibition team has relied on its famous live shows since its birth in 1926, but is now looking for new ways to reach consumers. The Globetrotters…
Last week, France made history as the first European country to ban fossil fuel ads. Part of President Emmanuel Macron’s pledge to reduce the country’s greenhouse gas emissions, the move will see companies face fines of up to about $100,000 (or 100,000 euros) for promoting gas products or energy derives from coal mining and hydrogen-containing…
A brand doesn’t need an ad or sponsorship to prove its worth. Sometimes, it just needs a story. Creative agency Observatory had a proposition for Nike in 2021: Why not build an entertainment studio focusing on sports and culture? Instead of trying to wedge diverse, relevant stories into 30-second ads selling products, why not make…
Since the dawn of the modern music festival, environmental sustainability has been a challenge for the sprawling events. At the iconic Woodstock Music and Art Fair in 1969, attendees left mountains of trash–the impacts of which are still visible at the site of the festival, decades later. So when experiential marketing firm Superfly launched its…
When a billboard went up in Madrid earlier this year displaying the word “carne” (Spanish for meat), it triggered a lawsuit. What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard–plant-based food brand Heura Foods–claiming it had no right to call its products “meat.”…
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