Dec 19

As the Platforms Stumble, Some Publishers See Increased Ad Spend

Posted in: Uncategorized

For nearly a decade, the digital advertising ecosystem has been dominated by a handful of social media platforms, whose data-rich targeting, ease of use and reliable performance revolutionized the field. But according to proprietary data collected for Adweek by executive research firm NewtonX, a confluence of emerging factors has loosened the platforms’ stranglehold on the…

Related posts:

  1. Morning Brew Tops $36 Million First-half Revenue and Launches Its 10th Newsletter The business news publisher Morning Brew, an Axel Springer property,...
  2. Seller-Defined Audiences Face Trust Issues in Taming the Open Web Since its limited release in February, a handful of publishers,...
  3. Medical Publisher Stat Tops 30,000 Subscribers and Nears $20 Million in Revenue The medical publisher Stat, a venture owned by Boston Globe...
  4. Condé Nast Unveils New Commercial Products for 2023 to Diversify Revenue As businesses prepare for a new calendar year, Cond? Nast...
Tags: , ,
No Responses to “As the Platforms Stumble, Some Publishers See Increased Ad Spend”

Post a Comment