Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children….
Given this year’s enormously challenging circumstances, it’s clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding–and its potential stars–benefit from marketers’ attention? The skateboard…
The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. But what has changed in the never-ending chase for…
With more Americans than ever now connected to some form of 5G, AT&T is rolling out a slew of new partnerships aimed at showing off the range of entertainment and consumer tech those connections can power. At an event in New York, the telecom unveiled a series of deals with companies like Facebook’s augmented reality…
In a moment where no one was going much of anywhere, Authenticated Ventures’ James Andrews was traveling the world from the confines of an app. “Clubhouse became my LAX,” Adweek’s Creative Visionary of the Year told Chief Innovation Officer Toby Daniels during their Social Media Week session, “Building Brands at the Speed of Culture. “I…
Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world’s most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke’s iconic logo sat among European soccer’s brightest stars; it even had bottles of its flagship cola on the postgame podium. Then, the unexpected…
A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople. But are the athletes ready? Everybody’s about to find out. As the floodgates are being thrown open to a…
It seems fitting that notorious workaholic Jeff Bezos’ last day as CEO of Amazon falls on a federal holiday. Bezos said he chose the day for “sentimental” reasons. Amazon was incorporated exactly 27 years ago today, July 5, 1994. Bezos and Amazon have changed in countless ways since the early days, as the viral “I…
You’ve created your social media accounts. You find your niche. You amass a following. Now what? That’s where Justin Rezvani, founder and CEO of N2N2, a content subscription network, comes in. Rezvani spoke with Danielle Canty, co-founder and president of BossBabe and Samir Chaudry, a filmmaker, who, along with Colin Rosenblum, created Colin & Samir….
Multi-hyphenate Hannah Bronfman has transformed a personal passion into a platform for healthy living. Her latest venture is a wellness market called HBFIT. The model-actor-entrepreneur-DJ and new mom doled out advice for other social media influencers, and the brands they work with, during a conversation with Adweek Senior Editor Terry Stanley at Social Media Week…
There’s a seismic shift in how audiences consume content, and it’s becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek’s…
The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on new platforms. The group’s Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok’s Education and Philanthropy Partnerships Lead Brett Peters at…
The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday–Adweek’s first in-person…
When it comes to influencers, leading brands are thinking small. They’re turning to micro-influencers–real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers…
How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today’s biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand’s DNA. Conor Begley, co-founder and president of…
While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek’s Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior…
If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks–a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets…
Even though the month of June is pro football’s off-season, fans got an unexpected piece of action last week, thanks to the Instagram account of Carl Nassib. “I just want to take a quick moment to say that I’m gay,” the defensive end for the Las Vegas Raiders said in a video he posted on…
Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a…
As part of the CMO Reboot Playbook: Activating Brand Purpose, Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s shares his play on how your brand can be an activist and advocate for communities that you’re looking to serve. Check out more plays from top CMOs and brand leaders here. This transcript has…
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