Dec 20

Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing

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Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023, however, she’ll do so having lived with parents who were State Farm agents since she was 11, opening her own State Farm agency in Chicago 15 years ago and helping…

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