Hasta La Creative!

A week after announcing the hiring of BBDO NY alum Kevin Jordan as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO  Javi Campopiano revealed that the agency has brought on Renata Florio as a fellow GCD. The newest hire, who indulged us in a Super Bowl quickfire Q+A this year, most recently served as CCO at Grey Group’s Hispanic agency unit, Wing. We’re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano’s note below to find our more about the pair if interested.

“Hi all,

You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.

Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)

Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including  BBDO, StrawberryFrog, Saatchi & Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&G.

So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.

More to come soon.

Javi”

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Busy day on the IPG-related front, to say the least, as now McCann Erickson has announced that Suzanne Powers has joined the agency in the global role of EVP/chief strategy officer. Powers takes over for Daryl Lee, who was bumped up to global CEO of McCann sibling, UM. The new global CSO, meanwhile, arrives from CP+B, where she spent two-and-a-half-years in a similar position as global strategy officer.

In a statement, McCann Worldgroup chairman/CEO Harris Diamond says of his agency’s new hire, “We are pleased to have Suzanne join us. Suzanne has the energy, passion and skills to lead our incredibly talented group of strategic executives. She brings us a unique perspective on how to build global insights and ideas across our brands, geographies and culture.”

Prior to CP+B, Powers spent a decade at TBWA, moving up the ranks from account planner to global strategy director, working with brands including Mars, Nivea and GSK along the way.

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I bet your office lobby – if you have an office lobby – doesn’t look as artistic as the new and improved office lobby for Draftfcb SF. One of the agency’s art directors brought in local graffiti artist Ghost Owl to freshen up the lobby with a staggering wallscape. As ad folks often do, Draftfcb SF turned non-client work, and in this case, office redecoration, into a creative endeavor. There’s a short video showing how Ghost Owl worked his ghost magic with the spray cans, a cool watch if you want to see how he layers and shades colors up close. A bumpy hip-hop beat plays over the clip, completing the woozy old-school West Coast feel. I’d be willing to bet that E-40 approves of this Bay Area collaboration.

Credits after the jump.

continued…

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Well, we’ve received a few tips about this over the last two days and a call to the agency came back with a reply that he wasn’t listed in the director. So, we can only draw our own conclusions for the time being on the status of Kevin Brown. Oh yeah, if you didn’t know, Brown has worked for 14 years at WPP-owned Mindshare/Team Detroit and most recently served as managing director for its media buying efforts, which called for him to oversee media efforts for clients including of course its most notable one, Ford.

We’ve yet to hear back from Team Detroit on Brown (surprise), but seemingly upset tipsters are telling us that he was “responsible for buying billion plus in media” (apparently about $1.5 billion annually) and that the exec was not the only one cut by the agency on the Ford media end. As we always say and try to do, we’ll let you know if and when we hear more on the matter.

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Well, a phone call confirms at the very least that Ian Chee, who’s spent the last three years give or take as director, co-head of strategy/planning at AKQA New York, is no longer with the agency. From what we’ve been told on the Spy line, Chee’s moved over to fellow NYC operation MRY (formerly Mr. Youth), which of course merged with LBi a few months ago, to serve as its head of planning. We’ve been told that Chee assumed his post at MRY this week, but as far as his old position at AKQA goes, no word yet if there are any immediate plans to replace him.

Prior to AKQA, Chee held senior strategic planning positions in both the Asia-Pacific region and New York at the likes of Leo Burnett, McCann (global lead on Intel and Pfizer) and Digitas (on Delta among other clients).

Update: MRY has confirmed that Chee has indeed joined the agency as chief strategy officer and will oversee all planning and strategic output across its U.S. offices (counting NYC, Atlanta, San Francisco and soon, L.A.). With Chee’s arrival, MRY has in turn promoted Matt Rednor, who’s been with the agency since 2010, from chief strategy/innovation officer to simply chief innovation officer.

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A week after Netflix finally released season four of Arrested Development for the country to binge-watch, most Americans feel they’ve done their civic duty by finishing all 15 episodes and sharing their opinions via whatever social media platform they prefer. In other words, the mere mention of anything Arrested Development-related will most likely cause you to double over in fits of projectile vomiting and explosive diarrhea, but don’t blame copywriter Justin Racz for that. Instead, blame society like you always do.

Looking for work and in need of something to stand out to creative recruiters, Racz created (at least three) LinkedIn profiles for Arrested Development characters including George Bluth Sr., GOB Bluth, and America’s favorite Analrapist, Tobias Funke. After receiving a connect invitation and a message soliciting work in each characters’ voice, recruiters were then led to LinkedIn profiles that featured Racz’s portfolio. As luck would have it, recruiters and agency heads are the only people in Netflix territory that aren’t experiencing Arrested Development overload, ending in Racz receiving a few freelance offers. He boasts that he spoke to over 50 agency heads in one day at the total campaign cost of $0.

If you’re looking for Racz, odds are he took that gig with MRY, or else he wouldn’t have shown the offer and recruiter’s email address via this little case study. But, hey, he flexed his ability at using current, newsworthy events to his own personal benefit. And, really, more ad campaigns could stand to do just that a little more often.

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Well, calls to the agency have confirmed tips we’ve received over the last 24 hours that Maria Lopez-Knowles, who’s been with GlobalHue since 2010 and was promoted to president of the multicultural agency’s Latino division and New York hub last year, is leaving for a new gig in the West Coast.

All we know thus far from those in the Spy line is that it’s apparently a CMO job at a media company and her departure “shocked” some at the agency. Anyhow, from what we’re hearing, as of now, there are no immediate plans to replace Lopez-Knowles, who joined GlobalHue three years ago after spending six as an SVP at MRM with a focus on the Hispanic market.

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We’ve received confirmation from the BBDO camp that Cabot Norton, who’s spent the last three years at said agency’s Atlanta office and most recently served as its SVP/executive creative director, is leaving as of tomorrow. No other word on what’s next for Norton or BBDO ATL, but sources are telling us that the creative exec wants to return to New York.  After all, Norton spent well over a decade at BBDO’s Big Apple hub, working his way up from copywriter to creative director on accounts ranging from FedEx to AT&T.

If you recall, Norton was part of a trio of creative leaders at BBDO Atlanta–the other two being Heather Gorman and Jeff Spillane– who succeeded outgoing CCO Bobby Pearce a year ago. BBDO and Spillane/Gorman parted ways late last year and the pair is now based in NYC.  We’ll fill in the blanks when we hear more.

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We guess you can just call 180LA even steven. A minute after  losing creative directors Grant Holland and Gavin Milner to 72andSunny, the 180 camp has brought on longtime creative duo Anja Duering and Carl Corbitt in the same roles. The latter pair joins 180LA from fellow SoCal operation Goodness Mfg, where they spent the last two years as CDs. Duering and Corbitt’s history dates back to mid-aughts when they served as VP/ACDs at CP+B, helping manage creative teams on accounts including Best Buy (Geek Squad, specifically) and VW. The duo’s professional travels have also taken them to W+K Amsterdam, where they served as creative directors on the global Nokia account.

Now at 180LA, Duering and Corbitt, whose specialties lie in art directing and copywriting, respectively, will work on accounts including Boost Mobile and Mitsubishi.

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We’re hearing it’s all good, complete with XO’s, and considering his background, we can understand why he’s leaving. But yes, sources familiar with the matter have confirmed that Larry Fish, who’s spent the last two years serving as chief financial officer at McCann Erickson NY, will soon be parting ways with the agency to serve as president of Brooklyn-based chain, Financier Patisserie. We’ve been told by those in the know that this is Fish’s “dream job” and considering that he’s also served as adjunct professor at the French Culinary Institute for several years (and while holding down his day job as McCann NY in the last two), consider us less than shocked.

Sources say that Fish will stick around at McCann until mid-June to ensure a “smooth transition.” Prior to his most recent CFO gig, the exec held similar positions at the likes of Naked Communications.

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