72andSunny Creative Heads to EVB

More dispatches from the ether as we wind down our quick trip to Austin. After spending just 10 months in L.A. at 72andSunny, where he served as ACD/copywriter on efforts for Samsung including last year’s LeBron Jamesheads-to-get-his-ring spot and the “Unicorn Apocalypse” saga, Patrick Maravilla has headed up north to join up with San Francisco-based Evolution Bureau as creative director. Regarding the new hire, EVB ECD Steve Babcock, who himself has recently joined the shop from CP+B, says, “Patrick is one of those naturally talented guys. From stand-up comedy to screenplays to solving brands’ complex marketing problems, his skill set across all mediums, combined with his big heart and personality, make us extremely fortunate to have him.”

Maravilla is no stranger to to CP+B either as he spent four years at the agency serving as an ACD, working with clients including Coke Zero and Burger King. During his career, the self-proclaimed “stand-up comedy instructor” has held a similar position at AKQA SF, where he helped lead creative on Xbox and “Your Interview with the President” YouTube effort.

New Career Opportunities Daily: The best jobs in media.

SXSWi Keynote: Tina Roth Eisenberg on Side Projects, Eccentric Aunts

Perhaps best known by her nickname “Swiss Miss,” graphic designer and entrepreneur Tina Roth Eisenberg took the SXSW Interactive stage for the second featured keynote of the festival.

Aside from running the popular design blog and studio Swiss Miss, Roth Eisenberg is the driving force behind nationwide events series Creative Mornings, collaborative workspace Studiomates, to-do app TeuxDeux, and temporary tattoo company Tattly. In other words, side projects are pretty much her thing. While yesterday’s keynote featuring SpaceX/Tesla Motors CEO Elon Muskfocused predominantly on technology, Roth Eisenberg used her time to inspire creatives to use their enthusiasm to find success. Inspired by her Swiss aunt, a fashion designer and artist, she emphasized the importance of creatives surrounding themselves with other creative people saying, “Nothing more refreshing than being around people who are passionate about what they do.”

For creatives hoping to find the same type of success as herself, Roth Eisenberg listed these 11 steps:

  1. Invest your life in what you love
  2. Embrace enthusiasm
  3. Don’t complain, make things better
  4. Trust and empower
  5. Experiences > money
  6. Surround yourself with likeminded people
  7. Collaborate
  8. Ignore haters
  9. Make time to think and breathe
  10. If an opportunity scares you, take it
  11. Be someone’s eccentric aunt

“Real connections are not made through computer screens,” Roth Eisenberg says. The immense growth of Studiomates and Creative Mornings in a short amount of time is undoubtedly a testament to Roth Eisenberg’s own passion and emphasis on creative collaboration.

New Career Opportunities Daily: The best jobs in media.

Jacobs Leaves GlobalHue for CCO Gig at NYC Studio

Well, this was news to us, but after spending the last three years at GlobalHue, Michael Jacobs has moved on, joining up as chief creative officer at New York-based marketing technology studio, iRGONOMIC, which seems to be focused on the CMO/CIO set according to its description.

As for Jacobs, the senior creative initially joined GlobalHue as digital ECD after spending several years at MRM, where he last served as executive creative director exclusively on the agency’s GM business. Just months after joining GlobalHue, Jacobs was bumped up to EVP/ECD and oversaw all creative out of the agency’s New York office as it was undergoing “realignment.” In subsequent years, the exec was elevated to chief digital officer and led the charge on Voyr, a concept spawned from the agency’s incubator, GHV, that essentially served as a content vehicle for Kanye West and hyped the artist’s “Watch the Throne” tour with Jay-Z.

From what we’ve been told, Jacobs left GlobalHue of his own volition.

New Career Opportunities Daily: The best jobs in media.

Ex-Euro Strategist’s New Passion: Planting Wine Grapes on Long Island

We always have a soft spot for the slice of life-after-advertising tales and the latest involves Regan Meador. A former senior digital/traditional strategist at Euro RSCG and Grey, Meador left the industry life in NYC back in 2011 and headed to the North Fork of Long Island, where he started Southold Farm & Cellar and is looking to plant “weird grapes” on a 23-acre patch of land he’s purchased in his new home turf.

Since planting grapes can be expensive (and since most of us probably don’t have the income that folks like wine-maker/Tool frontman Maynard James Keenan do), Meador is turning to, where else, Kickstarter to raise $15,000 to plant a specific varietal on at least one acre of his land this spring. He’s got 19 days to go and is more than halfway to his goal, so if you care to join in on the Long Island wine-making process, go here.

New Career Opportunities Daily: The best jobs in media.

Organic Hires CSO, Finds Replacement for McAllister in NY

Well, Organic’s answered our question from 10 days ago as the Omnicom agency has indeed found a replacement for Amy McAllister, who served as general manager of its New York office before splitting for JPMorgan Chase. Taking over for McAllister in NY is Audrey Melofchik, who’s been with Organic for nearly two years and most recently served as SVP/engagement management.

Along with Melofchik’s appointment, Organic has welcomed back Monik Sanghvi (pictured) to serve as its chief strategy officer. The Detroit-based exec originally worked at the agency over a decade ago as group director, strategic services before assuming senior-level positions at the likes of Digitas and Team Detroit. Staying in Detroit for a minute, Joe DiMeglio, who took over for James Heughens as SVP/general manager of Organic’s Motor City office nearly a year ago, has been promoted to chief client officer.

New Career Opportunities Daily: The best jobs in media.

We Hear: Cereda Out at Translation?

It’s never been easy to get some prompt, direct feedback from Translation, and this week’s been no exception. Over the last 24 hours, we’ve received several tips that Chris Cereda, who’s led creative at the New York-based agency for a year as CCO, has left Translation. Once again, we inquired directly to the agency and without comment, were directed to the man himself, Translation founder/CEO and Adage’s latest Executive of the Year, Steve Stoute, who we’ve come to know a bit in recent months.

Unfortunately, we’ve been unable to reach Stoute (let alone Cereda, who’s LinkedIn appears to have disappeared as well) when calling his office and are still waiting to hear back. As for Cereda himself, the Translation CCO has led the charge on various notable campaigns in recent months including the fun State Farm “Chris Paul/Cliff Paul” work and of course, the various Bud Light/Platinum efforts. Prior to joining Translation, the creative chief served as ECD at KBS+P and has worked at McCann on accounts including MasterCard during his career. We’re checking with all resources on this, so we’ll update with comment if and when we do hear back (wishful thinking, perhaps).

New Career Opportunities Daily: The best jobs in media.

Fischer Succeeds Spong as Carmichael Lynch Prez

Why not wind down the day with a little people news, shall we? Six months after rejoining Carmichael Lynch to assume the role of chief strategy officer, Marcus Fischer is adding president to his title. In turn, Fischer replaces Doug Spong, who isn’t leaving the Minneapolis-based IPG agency but remaining on as managing partner (which he’s been for over two decades) and continuing to serve as president of its PR division, Carmichael Lynch Spong.

As for Fischer, the new Carmichael Lynch prez rejoined said agency last August to serve as its first-ever CSO and subsequently consolidated its research, analytics and media groups into one strategic resource, according to the agency. Prior to CL, he spent four years at fellow Twin Cities shop, space150, last serving as CEO. During his first time out at CL, Fischer spent five years (’03-08) working n the agency’s planning department. Early on in his career, Fischer worked in account planning at Fallon.

New Career Opportunities Daily: The best jobs in media.

And Now, a Quick Word from Wondersauce

Since it’s been a while since we last mentioned Wondersauce (see: ReadQuick iPad app from six months ago), here’s a quick update from the digital design/development shop founded by AgencyNet/Code and Theory alums, Eric Mayville and John Sampogna, back in late 2011. The Sauce camp has added a fourth partner in fellow Code and Theory vet Brett Waszkelewicz, who will lead creative in the shop’s NYC hub as CD/partner and in turn joins the leadership ranks that includes CDs Mayville and Seth Klassen and managing director, Sampogna.

Waszkelewicz, who while at C+T served as CD on publishing sites for Mashable, The Verge and Ebony, has actually been working with Wondersauce for the past few months but didn’t officially make partner until this week. As for Wondersauce itself, along with ReadQuick and client work for the likes of HBO, Samsung and A-BInBev, we’ve been told that the shop has grown staff to 11 and is expected to launch a new site in the coming days.

New Career Opportunities Daily: The best jobs in media.

Possible Promotes McVey to Global Creative Role, Launches New Site

It’s been a few months since we last heard from Possible Worldwide, but it appears that the WPP-owned digital agency has been busy as of late. Not only has Possible launched a new corporate site, but it’s promoted the man who led its development, Jonathan McVey, who now moves up the ranks to global creative officer. McVey, who most recently served as chief creative officer in charge of corporate and U.S. operations, will now (obviously) oversee creative strategy across Possible’s 26 global offices.

Prior to serving as CCO at Possible for the last year, McVey spent well over a decade on the creative side at ZAAZ, which of course was folded into the former a year ago. During his time at Possible, McVey has also overseen the launch of the agency’s CoLab social network.

New Career Opportunities Daily: The best jobs in media.

Hoffman to Leave Hoffman/Lewis

After two decades-plus of co-running Bay Area operation Hoffman/Lewis, Bob Hoffman, aka the @AdContrarian is calling it quits, saying in a statement and perhaps is eyeying appointment to the papacy, according to this statement: “I just celebrated my 40th year in the agency business, and it’s time for a change. It’s better to leave 5 minutes too soon than 5 minutes too late. It’s time to reevaluate my professional life. That’s fancy business talk for ‘do something else.’”

Hoffman continues, “The agency has grown almost 30% in the past year, and it’s nice to be able to leave on an up note. I haven’t decided what I’ll do next, but I plan to continue my writing and speaking about advertising. Also, I understand there’s a job opening at the Vatican.”

Hoffman formed his San Francisco-based agency–which has lost its share of notable staffers in recent months–in 1991 alongside Roger Lewis, who subsequently retired in 2004. The departing exec will be succeeded by 19-year agency vet Josh Nichol on April 1 at Hoffman/Lewis, which counts clients including USC, Toyota and McDonald’s.

New Career Opportunities Daily: The best jobs in media.

Op-Ed: Mobile First? No – The Trials and Tribulations of a Stoic Strategist

And let’s start the ball rolling once again with new monthly contributor, Simon Mathews, currently chief strategy officer at West Coast shop, Extractable, and who’ s also worked at the likes of Isobar as well as Molecular on the strategy side during his career. We think the headline explains it all, but not so sure if he’s striking a Zoolander or Hansel pose in this one. 

The pitch was going well. The large team of potential clients, spread two deep around their boardroom table, were engaged and clearly expressing their business needs. I was heading towards the climax of my section on our agency’s strategic approach. I ended my last slide with the crescendo of, “We build data-driven digital experiences,” ready to hand over to our Creative Director.

Scanning the room, a few people looked a little quizzical. The client’s web manager speaks up, “We are thinking of implementing a mobile-first strategy. What do you think?”

Of course, I knew what they meant by ‘mobile first’. They meant that their current mobile experience was poor, and that they think mobile is important to their future. However, from our analysis their desktop, social and mobile were all poor experiences and there was an opportunity to dramatically improve the experience, and outcomes, for their users across any device.

My inner dialog kicked in. The following is what I probably should have shared out loud, but as they say, discretion is the better part of valor.

continued…

New Career Opportunities Daily: The best jobs in media.

Gardiner Resigns from Deutsch

Yes, we have received confirmation that after 13 years at Deutsch, serving as partner, chief media officer most recently, Peter Gardiner has resigned from the agency this week. Here are the statements from all parties involved:

“Today Deutsch NY CEO Val DiFebo announced that Peter Gardiner, Partner, Chief Media Officer, would be leaving the agency to pursue entrepreneurial interests and investments in the media and tech space.  Gardiner joined Deutsch in 2000 and during his tenure helped grow Deutsch’s media offering at a time when many agencies were unbundling their media operations.  He was an important part of the agency’s success and we wish him well.  Gardiner’s last day will be February 28th.

An announcement will be made early next week regarding the plans we have in place, it’s a 1 + 1 = 3 approach that will continue to keep us ahead of the curve.

And from Gardiner himself:

“Having been a Partner of one of the best agencies in history has been incredibly rewarding and fun. But leaving Deutsch now gives me the opportunity to find, grow, and nurture startups in the media and tech space. I’m excited about what’s ahead and I thank everyone at Deutsch for the best years of my professional life, so far…”

During his time at Deutsch, Gardiner  helped launch Media Bridge Entertainment, a product placement company that introduced pay-for-performance as its core offering, nearly a decade ago as well as research unit, Consumer Prime.

New Career Opportunities Daily: The best jobs in media.

Sproule Leaving AKQA SF, Heading to NYC? (Updated: Yes)

Hmm, well this little memo purportedly written by AKQA chairman Tom Bedecarre seems to indicate that the WPP-owned agency’s San Francisco managing director Stuart Sproule is moving on from the Bay Area and heading to our home turf. We’re of course trying to verify the matter with said agency, but here’s what we got below, verbatim:

“Anchors Aweigh, my boys, Anchors Aweigh. Farewell to college joys, we sail at break of day, ‘ay ‘ay ‘ay…

After 12 years of loyal and dedicated service to AKQA, Stuart Sproule has made the reluctant decision to pursue a new career and life opportunity in New York City. Fulfilling a long-held desire to return to Madison Avenue where he started his advertising career at JWT, Stuart will be joining TBWA as President of their global Digital Arts Network, which includes a team of 700 digital specialists across 18 TBWA offices.

February 28th will be Stuart’s last day at AKQA and because he has been busy making plans to move his family to New York, he won’t be back in San Francisco for several weeks — at which time I will be hosting a farewell reception so that we can properly send off Stuart with our best wishes and thanks for his many contributions to AKQA.

Until we meet once more, Stuart, here’s wishing you a happy voyage — to your new — home!

Best regards,
Tom


Tom Bedecarre
Chairman”

Sproule, along with several others, was promoted by AKQA last year and took on the role of managing director, international operations & talent.

Update: It’s confirmed and Sproule joins Digital Arts Network on March 1 and will be based in New York. See statement after the jump.

continued…

New Career Opportunities Daily: The best jobs in media.

Sparks Splits from Union, Heads to Ogilvy

Not sure why we received so many tips about this (and from different IPs, mind you), but yes, sources familiar with the matter have confirmed that Bryce Sparks, who we’ve been told worked as account director on the Axe, Wisk and CREA accounts while at Toronto-based Union, has joined up with Ogilvy Toronto this week. We’ve been told the parting was amicable between the shop formerly known as CP+B Toronto and Sparks, who spent the majority of his ad career at DDB Canada, working out of Vancouver most recently as global account director on the Canadian Tourism Commission biz.

 

New Career Opportunities Daily: The best jobs in media.

I See People in the Crowd

Pendant un an, l’artiste Guilherme Kramer basé à São Paulo au Brésil a décidé de recouvrir les murs d’une agence en dessinant les visages de chacun des employés. Avec ce projet intitulé « I see People in the Crowd », l’artiste brésilien nous montre son talent pour l’illustration. Plus d’images dans la suite.

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Quik Skating

Quik est une vidéo issue de la collaboration entre The Berrics et Quiksilver. Ce film très réussi a été tourné dans les rues de Los Angeles et permet de donner une idée de la ville à travers le skateboard. Le film suit Austyn Gillette roulant dans des endroits mythiques de la ville. Une superbe vidéo à découvrir dans la suite.

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Give

Durant 7 jours, les équipes de Sevenly ont observé autour d’eux tous les actes et les dons que les gens font sans contrepartie. En résulte cette superbe vidéo appelée tout simplement « Give » et basée sur les moments essentiels de la vie. A découvrir en vidéo HD dans la suite de l’article.


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Portraits using People

Voici cette idée de l’artiste Alan Craig : utiliser la foule pour composer des portraits de célébrités géants. Cet artiste américain revisite des classiques de la photographie et permet de découvrir ces images sous un autre angle, nécessitant un travail d’organisation et utilisant les hommes comme des pixels. Plus dans la suite.

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Shelving Body

Coup de cœur pour l’artiste Darragh Casey qui a réalisé une série de clichés appelée « Shelving the Body » se focalisant sur la place des étagères dans notre quotidien et dans nos personnalités. L’idée, simple et très bien conçue, donne des clichés et des situations réussies à découvrir dans la suite de l’article.

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Horizontalism

Voices of popular power.

by
Marina Sitrin

From Adbusters #100: Are We Happy Yet?

JUAN PLAZA

We began learning together. It was a sort of waking up to a collective knowledge, rooted in a self-awareness of what was taking place in each of us. First we began asking questions of ourselves and each other, and from there we began to resolve things together. Every day we keep discovering and constructing while we walk. It’s like each day there’s a horizon that opens before us, and this horizon doesn’t have any recipe or program. We have discovered that strength is different when we are side by side, when there is no one telling you what you have to do, and when we’re the ones who decide who we are.

My personal perspective has to do with the idea of freedom, this idea of discovering that we have collective knowledge that brings us together, gives us strength, starts the process of discovery. This is beyond revolutionary theories, theories that we all know and have heard so often, theories that are all too often converted into tools of oppression and submission. Constructing freedom is a learning process that can only happen in practice. For me, horizontalism, autonomy, freedom, creativity, and happiness are all concepts that go together, and they’re all things that have to both be practiced, and learned in practice.

I think back to previous activist experiences, and remember a powerful feeling of submission. This includes even my own behavior, which was often excessively rigid. It was difficult for me to enjoy myself, and enjoyment is something sane that strengthens you. Under capitalism, we were giving up the possibility of enjoying ourselves and being happy. We need to constantly break with this idea. We have life, and the life we have should be lived today. We shouldn’t wait to take power, so that we can begin to enjoy ourselves in the future. We should take it now. We begin by believing in what’s possible and then we push aside all of those things that don’t allow us to create this possibility.

— Neka, a member of an unemployed workers’ movement

I see in the movement that there’s a reaction with a certain naivety. We are forgetting the state while we construct a territorial autonomous power. I think the idea to not take state power is right, but in some ways it’s an incomplete analysis. The state exists, it’s there, and it won’t leave even if you ignore it. It’ll come to look for you however much you wish that it didn’t exist. I believe that the assemblies and the movements are beginning to notice that something important is being forgotten. A year and a half ago we began to think of a strategy for constructing an alternative autonomous power, forgetting the state, but now we see it isn’t that simple. You have to seek a way to build autonomy while remaining cognizant of the state’s existence. There is no alternative. That’s a problem that directly affects us, and one that has to be kept in mind. I believe that no one has the remotest idea of how to do this, at least not that I know of.

It seems to me there is a very strong rejection to the idea that we are going to live on the margin of the state, on the margin of its theories and laws, and that we can live in this way, based only on our willingness and good heartedness. Change in cultural subjectivity and in the hearts of each one if us is fundamental, but for me it isn’t enough. We also have to invent new types of rules and institutions. This is another way of saying we need explicit political agreements with clear rules, which are distinctly ours, and that don’t depend only on goodwill. One of the ideas is to preserve the good we’re creating and, at the same time, to not be so vulnerable to the outside. I sometimes see an enormous vulnerability to many external pressures, and I realize that even the most insignificant and weak of them could destroy us. We must protect this, our construction.

— Ezequiel, a participant in a neighborhood assembly

Marina Sitrin is a lawyer, author and sociologist with a keen interest in personal revolutionary narratives. She is the editor of Horizontalism: Voices of Popular Power in Argentina, from which these accounts are taken.