Team Detroit Pranks Unsuspecting Dudes for Ford Mustang

Team Detroit teamed up with production company The Work to troll some unsuspecting guys with this prankvertising stunt for Ford Mustang, setting them up on a date with professional stunt driver Prestin Persson.

After leaving a restaurant with each of the guys and getting into her Mustang, Persson plays the ditz, pretending to not really know how to drive a stick shift. One guy even suggests he can show her what the car can really do. In fact, most of the guys engage in some pretty cringe-worthy bragging before Persson flips into stunt driver mode and the guys alternately hold on for dear life or shout in excitement. At the end of the spot, Persson reveals her identity and that the men were in fact, filmed for a Mustang commercial.

If you’re tired of prankvertising, “Speed Dating” isn’t going to do anything to change your mind, although it does offer something at least a little bit different within the format. Persson plays her part well, convincingly seeming to struggle with the vehicle one minute and then — as one gentleman put it — whipping the shit out of the car with a grin on her face. “I guess you’re showing me how to drive this thing, aren’t you?” the guy from earlier admits. It’s pretty satisfying to see Persson make him eat crow (and humble a few of the other guys as well), but the spot, which clocks in at over three minutes, could have used some tighter editing.

Team Detroit Introduces Ford Transit

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5?ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG. (more…)

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Will Advertising Lead Detroit’s Renaissance?

Detroit.

It’s the nation’s No. 11 media market, No. 9 African-American market, No 15 Asian-American market, and No. 43 U.S. Hispanic market. It’s a sports mecca, the birthplace of Motown and the American automobile, home to Belle Isle and host to some of the coolest art-deco in the country.

It is also a city currently $18 billion in debt, relying on casino cash to survive, and losing residents by the GM truckload. The marketplace surrounding Ford Field, which included a barren historic complex and the J.L. Hudson Warehouse (also completely empty), was supposed to be the spark to light that phoenix ablaze.

And then Lowe Campbell Ewald moved in.

(more…)

New Career Opportunities Daily: The best jobs in media.

Team Detroit SVP Issues Emerging Technology Challenge

detroitlogo1Well, this filtered in to a friend’s LinkedIn and it comes from Team Detroit SVP/group director, emerging technology, Brian Bos. The exec is issuing a challenge of sorts and it goes a little something like this, verbatim: “I’m issuing the first ever Team Detroit – Emerging Technology Challenge to all interested companies. We’re seeking the most interesting media, technology and marketing ideas. The criteria is simple – 1) it’s truly ‘emerging’ and uncharted territory for brands 2) you’ve struggled to bring the idea forward, as ROI is not proven 3) You’ve thought “no brand would do this” but deep down inside, you know it could be ‘the next big thing’. I will personally carve out time on my calendar for every interesting idea, so please connect with me via Linkedin and I’ll follow up with you.” Are you game, companies? We’ll keep you posted if we hear more but here’s Bos’s LinkedIn in the meantime.

New Career Opportunities Daily: The best jobs in media.

Team Detroit Makes a Longboarding Vid for Ford, with Devinsupertramp

Don’t click on this spot unless you want to fall into a Friday K-hole of Devinsupertramp’s extreme sport videos. I have already spent many minutes grimacing at the human bungee slingshot and cringing at “World’s Most Insane Rope Swing Ever!!!” Terrifying.

His collaboration with Ford is no less nail-biting. A Ford Focus ST drives down a winding Utah road while longboarders from Devin’s crew hurtle ahead. They’re graceful and insane, because if they’re going as fast as it seems, they’d rip their skin to nothing and then get promptly run over by a Ford Focus if they fell.

Fears aside, this is a lovely end-of-summer spot, soundtracked by skater song “Carry On,” by Scott & Brendo. It’s the first of Ford and Team Detroit’s #OneTankAdventure campaign, with three more Devin-directed adventures to come.

And okay, it’s Friday. Go ahead, spend some time with tricycle drifters, too.

New Career Opportunities Daily: The best jobs in media.

Team Detroit, Ford Make Trailers for Their ‘Summer Spectacular’

Ford “C-Max” 30sec from Musikvergnuegen on Vimeo.

To promote Ford’s 2013 fleet of car models, Team Detroit created a set of trailer-style spots, each paying homage to a major Hollywood genre. When a girl wants to get away from her clingy vampire boyfriend, she drives through the night in a Ford Focus. A city is under attack by a freak robot, and the man who saves the day drives Ford’s F150. Hollywood-based music house/mouthful Musikvergnuegen created original music and sound design for all of the 15 spots, giving them a more authentic blockbuster feel. Each ad feels spot on, showing how the majority of our current movie landscape is completely cookie cutter. My heart swells when two long distance lovers meet up for lunch because of their Ford Edges; I would watch the mysterious film about a “legendary” Mustang driver. It’s easy to get swept up in the sound.

Hopefully these trailers will show before movies in theatres; it’d be funny if viewers get excited. In the meantime, check out the spots via Musikvergnuegen.

Credits after the jump

continued…

New Career Opportunities Daily: The best jobs in media.

Brown Out at Team Detroit?

Well, we’ve received a few tips about this over the last two days and a call to the agency came back with a reply that he wasn’t listed in the director. So, we can only draw our own conclusions for the time being on the status of Kevin Brown. Oh yeah, if you didn’t know, Brown has worked for 14 years at WPP-owned Mindshare/Team Detroit and most recently served as managing director for its media buying efforts, which called for him to oversee media efforts for clients including of course its most notable one, Ford.

We’ve yet to hear back from Team Detroit on Brown (surprise), but seemingly upset tipsters are telling us that he was “responsible for buying billion plus in media” (apparently about $1.5 billion annually) and that the exec was not the only one cut by the agency on the Ford media end. As we always say and try to do, we’ll let you know if and when we hear more on the matter.

New Career Opportunities Daily: The best jobs in media.

Audet Heads from Team Detroit to Garage Team Mazda

Well, Team Detroit has been its usual uncommunicative self, but after hearing about it through the Spy line for nearly a week, the proof’s now in the punch that Brad Audet has moved from said Detroit-based, Ford-focused agency to fellow WPP-owned shop, Garage Team Mazda. Audet has now assumed the role of EVP/general manager at the Irvine, CA-based GTM (or TheGarage as the kids are calling it nowadays), which was set up three years ago and has lured over the likes of fellow JWT alum Harvey Marco as its creative chief since its inception.

Audet spent nearly five years at Team Detroit, where he initially signed on as new biz head before moving up to both EVP/managing director and co-president of its small-mid-sized client-focused unit, Pulse. Once again, we’re checking with Team Detroit to see if there’s a replacement in the works, but as usual, we’re hitting a wall. Anyhow, during his career, Audet has held senior account positions at the likes of the aforementioned JWT (on Ford, natch) as well as Mullen and McCann.

New Career Opportunities Daily: The best jobs in media.

College for Creative Studies compara arte às drogas

Às vezes é muito difícil explicar para as pessoas o que fazemos no trabalho, especialmente na área de comunicação/artes. Com as novas tecnologias e plataformas, isso tem se tornado ainda mais difícil, especialmente se você resolve explicar para seus pais, tios, avós… A reação geralmente é uma expressão em forma de ponto de interrogação, que quase sempre cede lugar ao horror. Ah, o horror. É ele que serve de matéria-prima da campanha do College for Creative Studies ao comparar as profissões ligadas à comunicação/artes com o uso de drogas.

A explicação: jovens artistas são como viciados, capazes de passar horas e horas aperfeiçoando seu trabalho. É claro que este inevitável perfeccionismo acaba incomodando algumas pessoas – no caso da campanha, os pais, que preferem que os filhos optem por profissões mais tradicionais. ”Fale com seus filhos sobre a escola de artes”, diz o slogan que acompanha legendas como “Você quer terminar como uma ilustradora, como a sua irmã?”, ou ainda “Mãe, eu só estava segurando isso para um amigo”, sobre pincéis.

A criação é da Team Detroit.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Converse com seus filhos. Sem você saber eles podem estar metidos com… arte.

Criação da Team Detroit para o College of Creative Studies, naquela pegada Fear Sells.

Depois do pulo tem mais. Via fuckyeahdementia, o melhor site do mundo.

Brainstorm9Post originalmente publicado no Brainstorm #9
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