Mullen Names New Top Creative in LA

Mullen has named Margaret Keene executive creative director of the agency’s Los Angeles office, AdAge reports.

Keene comes to Mullen from Saatchi & Saatchi Los Angeles, filling a role left vacant since the departure of Peter Rosch late last year. She will report to Mullen’s North America Chief Creative Officer Mark Wenneker.

Keene joined Saatchi & Saatchi in 2011, where her work included multiple campaigns for Toyota. Prior to Saatchi, Keene spent over a decade at TBWAChiatDay, arriving as an art director in 1996, and eventually working her way up to group creative director. While at TBWAChiatDay she worked on brands including Apple, Nissan, Levi’s, Kinko’s, Taco Bell, ABC and Shutterfly. Mullen opened its Los Angeles office in June 2013, following winning the Acura business in March of that year. (more…)

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We Hear: Cuts at Mullen…

mullen-ogWe’ve heard your whispers–which turned into shouts this morning–regarding changes at Mullen.

Los Angeles ECD Peter Rosch left the agency several weeks ago, and one tip names CCO Mark Wenneker as his replacement.

Multiple reports place the total layoffs that occurred yesterday in the 15-20 range; these cuts appear to be based strictly or primarily in the agency’s Boston office.

We’ve received no official word from Mullen, but based on the volume of helpful hints we assume that a basic restructuring followed Kristen Cavallo‘s recent promotion.

Updates to follow if/when we get them.

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Mullen ECD Rosch to Lead Acura Biz in LA

After spending the last nine months working out of Mullen’s Boston HQ, Peter Rosch is heading to the agency’s L.A. office to serve as executive creative director and lead day-to-day creative efforts on the Acura business. Mullen, of course, won the Acura account as part of the big Honda decision back in March and according to the agency, Rosch played a key role in securing the win. Prior to Mullen, the new Acura ECD spent a year at BBH NY (actually his second tour of duty at the agency), where he perhaps most notably penned the now-beloved “Susan Glenn” spot for Axe.

Along with his two decades in the ad biz, during which time he’s also held senior creative roles at the likes of BMB and Lowe & Partners Worldwide, Rosch is an author whose  My Dead Friend Sarah: A Novel was published last year. Now as an ECD at Mullen L.A., Rosch will lead the creative unit in an office that’s projected to house over 80 staffers by year’s end.

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