Hasta La Creative!

The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.

The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.

It’s compelling.

It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.

Shorter spots and credits below.

(more…)

New Career Opportunities Daily: The best jobs in media.

We guess you can just call 180LA even steven. A minute after  losing creative directors Grant Holland and Gavin Milner to 72andSunny, the 180 camp has brought on longtime creative duo Anja Duering and Carl Corbitt in the same roles. The latter pair joins 180LA from fellow SoCal operation Goodness Mfg, where they spent the last two years as CDs. Duering and Corbitt’s history dates back to mid-aughts when they served as VP/ACDs at CP+B, helping manage creative teams on accounts including Best Buy (Geek Squad, specifically) and VW. The duo’s professional travels have also taken them to W+K Amsterdam, where they served as creative directors on the global Nokia account.

Now at 180LA, Duering and Corbitt, whose specialties lie in art directing and copywriting, respectively, will work on accounts including Boost Mobile and Mitsubishi.

New Career Opportunities Daily: The best jobs in media.